What’s Quality Management And Why It Matters For iGaming Companies

The iGaming industry has never been so big and so competitive. According to estimates, this industry will likely surpass USD 103 billion worldwide this year. 

Indeed, digital games are everywhere these days, fuelled by widespread smartphone ownership and access to fast internet. 

Virtually everyone with a connected mobile device is a potential customer, and new games keep coming up at staggering speeds. 

However, catering to a global audience may be trickier than it seems. Besides, over 80% of games will likely fall into oblivion within only three years in the market, and about 40% don’t even go past the development stage. 

What’s the key to success, then? It’s Quality management! Here’s how it works for iGaming companies. 

Quality Management In The iGaming Industry

Quality management is an important aspect of the gaming industry, similar to other industries that involve creating, manufacturing, and testing products before deploying them in the market. 

There must be reliable, high-standard, consistent entertainment for the gamers. The aim of any gaming company is to ensure a consistent and top-of-the-line gaming experience encompassing all aspects of production – from installation to customer support. 

That’s why quality management processes are important for iGaming companies. Most global enterprises that develop games take quality management very seriously to cater to self-aware and avid gamers. It helps build trust and maintain proper engagement. 

Global Challenges

Developing a successful game takes more than a good idea; it requires engaging gameplay and high-quality graphics. Quality management is a key concept for every business today; that’s why top-notch solutions like QMS Software have become so popular. 

Still, the concept may look different, depending on the industry in which it’s applied. For instance, in the food industry, it means ensuring safety and sanitary measures in the production line. 

For iGaming companies, it involves countless rounds of testing and adjustments to deliver functional and engaging games. 

Moreover, it’s necessary to weed out bugs, glitches, and malfunctions before releasing it into the market. Otherwise, gamers may get displeased quickly and leave the game aside. 

Additionally, these games must comply with their target marketing regulations, which can be difficult to achieve if they cater to global audiences. That’s why many developers need to apply for ISO certifications and LQA (Localisation Quality Assurance) before releasing a new title.  

Key Components Of Quality Management In iGaming

With all the challenges and growing competition, it’s critical for iGaming companies to maintain strict compliance. It helps them stay ahead of the competitors and consistently live up to their users’ expectations. 

First, these gaming businesses must outline the areas they need to improve and then align them with different components of quality control.

Here are the main components they must align with – 

Quality Planning 

As an iGaming business, it’s important to define the quality of the digital product a gaming company is setting out to deliver. It would help to analyze the quality of others in the segment and take inspiration from them for improvement and setting a new standard. 

Quality Assurance 

Once the quality standard for an iGame is ready and set, gaming companies must ensure to meet it at all costs. It would help to implement quality assurance policies and break them down into SOPs for involved teams to follow. 

As a result, the digital products manufactured would automatically come out with assured quality. 

Quality Control

An important part of quality management in the iGaming industry is the constant governance of production. Proper testing mechanisms must be established to identify issues with the game and find bugs. 

Also, manufacturers must ensure to track down users’ grievances and issues reported by them. Fixing those issues also adds to the quality control measures the quality management division takes. 

Quality Improvement 

Once the quality planning is ready and compliance with quality assurance is taken care of with proper quality control, gaming companies must focus on quality improvement. 

It could involve adding new features to the game, improving UI and UX, and also, giving it a visual makeover. iGaming companies must always be on the lookout to find out different ways to improve these. 

So, What’s The Recipe For Developing Better Games?

So the question is how to ensure quality management in the iGaming business. We have done some research and come up with a few important areas where iGaming businesses can improve their operations –

Comaptibility

One of the first things developers should think about when developing a new game is compatibility. There’s a wide array of mobile devices with different capabilities. 

For instance, a title that runs only on iOS or Android devices may miss out on a huge market. 

Likewise, games that only run on top-notch devices will leave gamers with less capable hardware out of the adventure.  

Automated Game Testing

Testing games manually takes a lot of effort, and the process isn’t free from human errors. So, the most competitive developers automate this process with advanced software to run load testing, regression testing, smoke testing, cross-browser testing, and cross-device testing. 

Automating repetitive tasks like tests and bug reports allows employees to focus on the more creative side of development, resulting in greater employee satisfaction. 

Still, the human eye is indispensable, and finding the right blend between human and automated testing is the key to success.  

Regular Workforce Training

Not everything is about codes, though. After all, air-tight codes require a well-trained staff to create them. 

That’s why the best gaming studios invest in regular workforce training. It’s also advisable to create risk registries that include the risks that will likely emerge during the development process. 

It includes legal compliance, data breach prevention, and planning ahead of supply chain disruptions. Risk registries allow these companies to create fast and effective action protocols should any problem emerge. 

Concsluion

Quality Management is not just a buzzword. In the Gaming industry, it’s very much of a relevant and necessary aspect to pay attention to. It has a strong fundamental aspect of running a sustainable business. 

It leads to iGaming companies tailoring a great gaming experience for their users. 

In addition, the quality control measures add to better customer support and improve trust, thereby contributing to the iGaming brand. When it comes to tailoring that experience, gaming companies can follow the above-mentioned techniques to stay ahead of the competition. 

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