Boxlunch, Flowers, gifts & specialty stores based in California has been making quite the buzz online. This new gift and specialty store online is getting hundreds of thousands of online traffic and generating a healthy amount of sales. They have been able to generate $91.9 million, according to Zoominfo.

They are known for selling different types of licensed and unlicensed fan merchandise. Customers come to buy clothes, accessories, soft toys, wall decors, and key rings themed in their favorite hero or movie protagonists. This gift and specialty retail store has gathered $91.9 million in revenue. But there is more to their success than just interesting product offerings.

Hot Topic Inc, the founder of BoxLunch, made this business a success. Go through this article to learn about their history, products, and more.

About BoxLunch

BoxLunch is a retail web, app and brick, and mortar based retail chain business. They are known for selling apparel, accessories, home goods, action figures, arts, toys, and collectibles for fans of different ages.

They are an online and offline retail store for different types of unlicensed and licensed fan merchandise. They started their journey in 2015. Their fan service has even helped them develop fan exposure at the San Diego Comic-Con.

Hot Topic CEO Steve Vranes has been in the retail industry for years, and he sensed the success of Boxlunch “from afar.” what interests the repeat customers of this fun retail chain more is their use of their revenue.

They have a policy called #GetSomeGiveback. For each of the $10 dollars their customers spend at the BoxLunch store, they provide a meal that is secured by Feeding America®. Not only are they selling some pop culture fans love, but they are also doing something for the local community and encouraging customers to buy from them.

Boxlunch: Strategies

This new retail store started its journey in 2015 and is based in San Francisco, California. This new youth retail store by Hot Topic Inc gained momentum when their new CEO Steve Vranes joined in 2016.

Indeed they have too many customers visiting their physical store. But their social media strategy and responsive retail website might be behind massive sales. Here are things that BoxLunch has made exclusively work for their business –

BoxLunch #GetSomeGiveBack

As I told you before, each of the $10 spent at the store, Boxlunch, helps provide a meal to the local community. You will also earn reward points for reviews. Here are the steps you need to follow –

1. First, users have to sign up for the Boxlunch rewards.
2. You also have to write a review using the email you used on your Boxlunch account.
3. On the review form, select Yes when asked if you are a member of Boxlunch Reward members.
4. Now you have to submit the review. Once your review is up, you are eligible for reward points.

New Perks Through Boxlunch App

Now, Boxlunch users have so many features they can browse through the application. Upon downloading the app, users of Boxlunch can enjoy the features below –

• The app is improved and stable for customers to enjoy easy browsing of different pop culture merchandise.
• Customers can find the perfect gift they are looking for through the smart search feature.
• BoxLunch has a geolocation feature allowing the customers to find the nearest store for finding their gifts.
• Before customers buy any product in-store, they can scan a barcode to read other customers’ reviews of the product. There are too many customer information available online for them to find.
• Customers can quickly save items for purchasing them later. There is a quick and simple tap option for them to save the product.
• They can track their order status and easily update account information using the Boxlunch app.
• App users can find app-exclusive promotions beforehand. They can learn about different deals, restocks, discounts, and the news of new products dropping t through the Boxlunch Push notification.
• The app further allows to manage the Loyalty points and rewards through the application.

Different BoxLunch Products

They have different licensed and unlicensed fan merchandise people can browse at BoxLunch. Here are some of the products you can buy at BoxLunch –

Toys & Collectibles

The toys and collectible section sells a huge number of retail products from BoxLunch. Here are some of the subcategories of products and different lines of products under that category.

• Shop All Toys & Collectibles
• Blind Boxes
• New Arrivals
• Pre-Order
• Figurines
• Squishmallows
• Plush
• Funko
• BoxLunch Exclusives
• Pocket Pop!
• Pop! Vinyls
• Pop! Pins
• SODA
• DC Comics
• Disney
• Dragon Ball Z
• Demon Slayer
• Marvel
• My Hero Academia
• Back By Popular Demand
• Top Rated
• Shop Sal
• Free In-Store Pickup

Women’s Section

There is also a women’s section where customers can find products, accessories, and clothes for women. Here is a list of products for women –

• Bags
• Beauty
• Jewellery
• Mini Backpacks
• Hair Accessories

BoxLunch Menswear

The men’s section has almost all the different types of menswear and accessories. Here are some popular subcategories of products –

• Clothing
• Graphic Tees
• Button-Up Tops
• Jerseys
• Hoodies
• Jackets
• Sweaters
• Tanks
• Long Sleeves
• Sleepwear
• Headwear
• Socks
• Accessories
• Wallets
• Watches
• Ties & Small Accessories

Kids Section

The Boxlunch Kids section usually has toys and clothing for kids. T-shirts, hats, and onesies are some of the highlighted products in this BoxLunch section.

Pop Culture

The pop culture section for BoxLunch has some of the most famous pop culture merchandise. People can find products related to movies, anime, cartoons, games, and more. Here are T-shirts, and accessories related to pop culture content, such as –

• Demon Slayer
• Disney
• Guardians Of The Galaxy
• Elemental
• Harry Potter
• Lilo & Stitch
• Marvel
• Haunted Mansion
• Star Wars
• Indiana Jones
• Kirby
• Naruto
• Pokemon
• Studio Ghibli
• Sailor Moon
• Sanrio
• Spider-Man
• Teenage Mutant Ninja Turtles
• The Lord Of The Rings
• The Nightmare Before Christmas
• The Little Mermaid
• Winnie The Pooh

Final Words

Hot Topic Inc.’s new fan-merchandise retail box lunch has a great line of products. However, some of them are priced above $26 to $30. Many of the jackets, hoodies, and action figures are priced above $74 top $89. This makes many customers wonder if they are expensive. While there are many inexpensive items, there are many affordable items as well. Customers can buy products priced below $10 as well.

So, this was the business story of BoxLunch. Was this helpful? However, if you need any assistance regarding the same topic, please let us know through the comment section.

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