The boxing of confectionary and chocolates is definitely something that brings us a mood and makes the experience even sweeter. If you are a manufacturer selling sweets, the packaging should definitely be one of the topmost things on your list to take care of.

When it comes to the design of the boxes, you should let your creativity flow. The good news is that you have a lot of available options to create a piece of art that people are not going to want to throw away.

Why Choose Custom Eco-Friendly Chocolate Packaging

Packaging is the way to introduce your product to potential clients since it’s the first thing that leaves an impression on them. That’s why it is so important if you want to really win customers over.

In case you need some inspiration about chocolate and confectionary box design, here are some useful tips for original and captivating packaging.

1. Alluring Palettes

We receive 70% of all the information for the world around us through our vision. That’s why colors have an important role in marketing and the way customers perceive your brand.

The psychology of color might aid you in converting potential clients to actual ones. It’s important to also be aware of the current trends in chocolate packaging design in order to be able to compete with other brands and stand out.

Nowadays people tend to prefer simple and clean palettes with nude colors that

2. Unique Textures And Patterns

Let your imagination flow and get creative with patterns and textures that will make your product really stand out and become memorable among clients. Using an interesting texture for the chocolate and confectionery box is definitely a way to engage with customers and grab their attention.

A pattern that is consistent with your brand identity and matches your general style will also make the product catch the eye.

3. Minimalism

Minimalism is definitely a keyword when the topic of design arises. People nowadays look for simplicity in every part of their life.

That’s the reason why a smart minimalist design is more likely to attract attention when it comes to chocolate and confectionery boxes. Everywhere you can see flashy designs, which at times becomes exhausting, so today people prefer the clean look and simple aesthetics.

Choose clean lines and be creative with the way you place the different elements of the print.

If you are ready to start your journey towards sustainability, go check ThePackLion.com for some alluring customized eco-friendly packaging for your brand.

4. Send A Message

Having a personal approach toward your client is a way to build trust and spark interest. Think of the packaging as a way of sending him a message that would intrigue him.

Use the power of words to leave a text that will evoke emotion and make the customer look forward to purchasing your product again.

5. Retro Is The New Modern

There is a tendency in many spheres of life to return to what is now considered retro. Vintage style always looks elegant and is well accepted by the public.

Moreover, it makes the chocolate and confectionary packaging look even more natural, which is what customers are looking for nowadays.

6. Go to Abstract

Abstract designs and combinations of shapes could have quite intriguing properties. It could make your packaging look unique and consolidate your brand identity, and it is definitely a way to spark the customers’ interest.

Abstract chocolate and confectionary packaging design provides a modern, yet natural look that creates a mood and a bond between your customer and your brand.

7. What About The Shape

Playing with the shape of the boxes is another way to make it more interesting and convenient for customers. It is better to stick to simplicity and minimalism in the shape too, but there are still many ways to make it more interactive and appealing.

Depending on the type of dessert you are selling, different shapes would be more convenient. For example, for chocolate candy, it is good to choose the classic box that has the pieces of candy aligned next to each other.

You can play around with the way the box is being opened in order to provide the customer with the so-called “pleasure of unboxing”. Try to combine classic and modern for the best result.

8. The Right Materials

When it comes to materials, have in mind that they are also important when it comes to the design.

Today sustainability is goal number one for companies, so customers have started to trust only those brands, that offer their products in eco-friendly packaging, such as the one from ThePackLion.com.

Recyclable and 100% biodegradable boxing is what people are looking for now, but they would also want to know that the inks used in the printing of the design are also harmless to the environment.

Additional:

• Duties Of A Brand Ambassador
• Should Building A Community Around Your Brand Be A Priority?
• How Brands Can Embrace Sustainable Beauty & Cosmetics Packaging