Pet parenting is trending in the US, with a growing number of Americans realizing the benefits of adopting a furry companion. But bringing home a cat or dog is a responsibility. Beyond feeding, grooming, and training pets, owners need to take them for regular vet visits. Experts recommend twice-a-year checkups, though emergency ones may be needed when a pet is unwell.
Veterinary care is big business in the US, with a market size of $11.92 billion in 2022 and a compound annual growth rate (CAGR) of 8.7% in the current decade. The opportunity is big, but so is the competition. According to recent statistics, nearly 30,000 clinics and 118,000 veterinarians are a part of this thriving industry.
Building a robust online presence is vital because most pet parents look for vets on the internet. Bolstering your clinic’s online reputation takes you a step further and gives you a competitive advantage.
Here are a few actionable steps to stand apart as a provider.
Start With An Impressive Website
A slick website is a good start when it comes to establishing an online presence. Did you know that 75% of customers rely on a provider’s website to judge their credibility? That’s exactly how veterinary professionals can achieve their credibility goals with an impressive one.
Harris & Ward emphasize the significance of website design beyond the aesthetics and navigation. Your website should speak volumes about your expertise, experience, service offerings, and practice management.
A potential client should find good reasons to choose you as a vet for their furry companion from the moment they land on your website. The content, images, and information it showcases can make or break your reputation.
Ensure Good Visibility
In the online space, visibility equals reputation. Besides building an attractive website, you need to ensure it is visible in the first place of search engines.
Search engine optimization is the mainstay of marketing for veterinarians because it enables websites to beat the competing ones and attain top rankings. A good strategy also ensures sustainable ranking.
Besides being visible on top of web searches, your business should have a complete and accurate Google Business profile. It helps local users to search your clinic and get details such as service offerings, opening hours, contact information, and directions. A business profile also presents your clinic as a legitimate business.
Leverage Online Reviews
According to a recent survey, 98% of consumers read online reviews of local businesses to form an opinion about them. Positive reviews work like word-of-mouth recommendations, giving people good reasons to trust your clinic with their pet’s well-being. Conversely, negative ones can deter them from considering you as a provider.
Leveraging reviews requires more than requesting happy customers to spread the word on the internet. You must ensure they are visible everywhere clients look for them, from your website to business listing, social media, and popular review platforms. They can be the most effortless and cost-effective promotional strategy for your clinic.
Respond To Reviews
Another tip to bolster your veterinary practice through online reviews is by responding to them. Engaging with your audience through a prompt review response practice demonstrates your commitment to customer satisfaction.
Make it a habit to respond promptly, whether you get positive or negative reviews. While you should acknowledge positive feedback with gratitude, addressing negative reviews is a tad tricky.
Address negative experiences with empathy and show a willingness to resolve issues. You may end up turning dissatisfied clients into loyal followers with the right attitude.
Build A Social Media Presence
Nothing gets better than a solid social media presence when it comes to garnering popularity and reputation for your veterinary clinic. Being visible and growing your followers across platforms like Facebook and Instagram can extend your outreach and get people talking about your clinic. The best part is that positive conversations grow your credibility.
Besides capitalizing on the likes and shares of followers, you can collaborate with niche influencers to reach the right target audience and leverage the power of influencers. Surveys show that 63% of consumers follow brands endorsed by social influencers, so this is an opportunity you shouldn’t miss out on.
Taking Control Of Your Online Reputation
Gaining a reputation for your veterinary clinic takes more than offering top-notch care to your furry patients. Of course, your expertise and client experience matters, but only after they land in your clinic in the first place.
You need to get positive online reviews from pet parents and create a web presence that existing and prospective clients can trust. Following these actionable strategies can help you build credibility for your clinic.
Barsha Bhattacharya is a senior content writing executive. As a marketing enthusiast and professional for the past 4 years, writing is new to Barsha. And she is loving every bit of it. Her niches are marketing, lifestyle, wellness, travel and entertainment. Apart from writing, Barsha loves to travel, binge-watch, research conspiracy theories, Instagram and overthink.