Nowadays, proper design has become necessary for the products we market to succeed. Competition in all industries means that store shelves are full of products belonging to the same categories, and shoppers have a plethora of options to choose from. But while competition benefits the end user and can lower market prices, it is not good news for retailers, as many do not have the expertise to make their products stand out. The colors used or the clarity of the text are all aspects that could attract the attention of your target audience, and for this reason, more and more companies are turning to firms specialized in the production of custom food packaging labels.

But the design of a good label is only part of the story. It must also be tough enough to withstand all the challenges of long-term shelf storage but not so tear-resistant that it affects the package opening experience. Are you a company that specializes in the distribution of frozen goods? Then you are operating in an industry where you face fierce competition. Calling on a company specializing in freezer labels could be an asset through which your products may gain an edge over the competition. But you are a person who needs more details. So, in the next few minutes, we will present the elements defining quality freezer labels and list the factors contributing to high-quality food packaging labels.

The Quality Of The Adhesive Is The Most Important Aspect

The global frozen goods industry has grown in recent years, and this expansion is projected to increase steadily by a minimum of 5.2% per year until 2030. Frozen goods need unique labels that remain intact even at temperatures below freezing. But this can be a challenge. For example, adhesive quality is one of the most vital aspects of high-quality freezer labels. And adhesives can come in many forms. The most common types of adhesives used in the freezing goods industry are acrylics. These are water-based and can offer long-lasting resistance to low temperatures and protection against solvents and UV light. In addition, they have increased water resilience, which is essential in the food industry.

Popular variants of adhesives also include rubber-based ones, which are cheaper than their acrylic counterparts and often found on labels intended to be removable, and thermoplastic-based adhesives that can be bonded directly to the product being sold. Freezer-grade glues come in a variety of forms and names, but what remains unchanged are the requirements they must meet. Adhesives used in freezer labels must retain their bonding properties even at temperatures of -40 degrees Celsius. Furthermore, they must be sufficiently flexible even at low temperatures to avoid becoming brittle and potentially unusable for their applications.

What Else Is Important?

Freezer food labels must be large enough to provide the necessary information about the product, like the date of packaging or information about the brand that sells it, but also small enough not to take up the entire surface of the sold product. Moreover, a proper label must be removable without leaving behind a sticky residue, and it must also not crack or lose its legibility over the months. Freezer-grade labels are generally more durable than their regular food packaging counterparts. And that’s because they have to withstand harsher conditions.

But in addition to the durability aspects of the label, it is also essential to consider certain design elements. High-quality freezer labeling must feature clear text that permits the intended audience to decipher the product’s properties, even if it is covered in ice. A good idea might be to aim for a label that is brightly colored, which could make the product stand out from the competition. Last but not least, the label design should highlight the brand’s values, and to achieve this, it is best to use the services of a company with experience in multi-domain labels and stickers design.

What Are The Hallmarks Of High-Quality Food Packaging Labels?

According to the Department of Agriculture’s Economic Research Service, more than 31,000 companies operate in the U.S. food and beverage industry. And these businesses operating in the same field bring with them increased competitiveness. To get a boost in turnover, many companies need to think outside the box and take steps to attract the attention of their target audience. And the creation of custom food packaging labels is at the top of the priority list. Calling on a company that produces high-quality food labels can allow a food or beverage firm to attract the client’s attention with a packaging design that accurately reflects the brand’s long-term vision. But what are the objective elements that can show the success of a product label?

First, high-quality food packaging labels must be easily read and understood by the public. Essential product and brand information should be provided in a legible font on a different colored background. The product being marketed must be presented positively, denoting its quality. The name of the product being sold and the brand that created it must be in the foreground, as well as certificates attesting to its quality.

Would you like, for example, a custom label for your GMO-free vegetables? Then the organic origin of the product should be the focus of your marketing efforts. Last but not least, the label must effectively use the available space. The last thing you want is for the information provided to be crammed inefficiently. As a general rule, labels should have a minimalist look, which attracts consumers’ attention, but also lets the product speak for itself.

Your Branding Is Crucial For The Product’s Success 

Your business needs help to differentiate itself from the competition, and nowadays, marketing and packaging efforts are just as important as ensuring the quality of the product you sell. Calling on a company specializing in freezer labels may be necessary to ensure that your target audience perceives your products as superior in quality. Freezer-grade labels need to be durable yet distinctive enough to stand out.

And the same applies when it comes to food packaging labels. Whether made of paper or Biaxially Oriented Polypropylene, food labels must make your product stand out, making good use of the available space while concisely presenting the nutritional information of the selected goods. A high-quality food label can increase the monthly sales of a product, help consumers create an emotional connection with the product on sale, and improve overall brand loyalty, which is vital to maintain a company’s growth prospects.

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