It is important for your pay-per-click (PPC) marketing strategies to be as optimized as possible so that they can reach a wider audience and make a lasting impression.
Of course, guesswork will not produce many robust results here. What you need is a solid plan of action to take you forward, where every marketing effort has been intensely pre-planned. With the recent news that 1 in 3 small businesses will not survive the pandemic without government help, the time for seizing every opportunity possible is undoubtedly now.
Keep reading to discover how to make sure that your PPC marketing is top-notch and that you know the common PPC mistakes to avoid.
Counter Click Fraud:
Click fraud is conducted when competitors use workers, or bots, to relentlessly click your PPC links, depleting your budget and erasing the ad before it achieves any significant exposure.
It is a murky area and one you should be wholly prepared for. Companies like ClickGUARD can help you understand how to detect click fraud and implement measures to counter it from software security to general tips and know-how. They stop at nothing to ensure that your click fraud detection skills are pristine and polished, ready for action. To have this expertise at your backing is an incredibly useful resource indeed.
Your PPC marketing strategies should be steeped in integrity and detecting click fraud ensures that is achieved. It makes little sense to work so hard on something to only see it unraveled at your expense. Fight back, and success will be assured.
The Platform Matters:
If your ads are cropping up in seldom-seen places, they will gain no traction.
Therefore, you need to strategically position them where they can get as much exposure as possible. Facebook ads, Pinterest promotions, and Instagram ads are highly optimized places, constantly welcoming high influxes of user traffic every minute of every day. If you can target those audiences, interest in your marketing and your firm is guaranteed to reach peak levels.
Additionally, there is something to be said about ‘trust via association’. If your PPC ads are seen on well-known sites, the implication for the clicker is that your firm is one of repute and esteem. These assumptions can make all the difference in the success of a campaign, so showing up on places like Pinterest and Instagram might just help legitimize what you are trying to achieve.
Marketing has not only gone online, but it has also redefined how devices such as phones are used.
In 2015, more people searched for content online via their mobile devices than computers or laptops, a significant milestone in how the world has since gone largely mobile in its data usage and marketing innovations. The data is somewhat dated; however, many marketing strategists and agencies are still behind this curve, yet to catch up with their competitors. The future is outrightly mobile.
If you are lagging behind in implementing your PPC strategies across the mobile medium, then it is time to undertake a stark U-turn. After all, even things like video games are largely going mobile now too. Everyone has a phone that they can pull out anytime, anywhere, and if your PPC campaigns are at the core of those behaviors, their usefulness will greatly increase.