10 Best SEO Report Software for Agencies & Marketers In 2026

AI-driven search now appears in over 13% of Google queries. So, this means that the best SEO reporting software must track more than traditional SERPs.

Modern platforms need to measure visibility across AI Overviews, ChatGPT, Perplexity, and other emerging surfaces. Without this, performance may look weaker than it truly is.

Strong reporting is essential for agencies. It clarifies results, supports strategy decisions, and helps justify budgets. Automated dashboards also eliminate hours of manual work and reduce spreadsheet errors.

In 2026, clients expect clear explanations of what changed, why it happened, and what actions come next. White‑label reporting that ties SEO work to conversions and revenue is now the standard.

In this blog, I will talk about the best SEO reporting software that you can try at present. So, if that’s what you want to know, keep reading till the end…

Best SEO Reporting Software Right Now

Below is a refined overview of the 10 best SEO reporting software, each suited to different workflows. So, check them out if you want to get your hands on the right one:

1. Ahrefs

• Rating: ★★★★★ (5/5)
• Best for: Backlink analysis & competitor research

Firstly, Ahrefs excels in backlink analysis and competitive research. Its Rank Tracker highlights desktop and mobile positions, SERP features, and historical changes.

Content Gap helps identify keywords competitors rank for, but you don’t, making it easy to build a content roadmap.

Key strengths include Site Explorer for competitor insights, backlink reporting, and a drag‑and‑drop Report Builder.

Additionally, the pricing ranges from $29 to $1,499 per month, with credits and user seats varying by tier. Base plans include weekly rank updates. Furthermore, daily tracking is an add‑on.

Ahrefs is widely regarded as a top-tier SEO tool, trusted by seo agency service providers to deliver comprehensive site audits, keyword tracking, and backlink analysis.

2. Semrush

• Rating: ★★★★★ (5/5)
• Best for: All‑in‑one marketing insights 

Secondly, Semrush is an all‑in‑one platform for SEO, PPC, content, and social data. Daily position tracking includes segmentation by device, location, and SERP features. Moreover, Keyword Gap and backlink comparisons support story‑driven reporting.

White‑label PDFs and Looker Studio integration streamline client communication. Additionally, Semrush also offers an AI Visibility Toolkit for tracking appearances in AI Overviews and LLMs. Plans start at $129.95/month, with higher tiers and add‑ons for advanced features.

3. Screaming Frog

• Rating: ★★★★☆ (4.5/5)
• Best for: Technical SEO & site crawling 

Thirdly, Screaming Frog is a solid choice for technical site audits. It does the following things:

• Digs up broken links.
• Tracks down redirect chains.
• Spots duplicate content.
• Flags missing metadata or structured data problems.

All that info turns into a straightforward technical plan your clients can actually use. The free version lets you crawl up to 500 URLs.

If you need more, the paid license costs £199 a year for each user. Besides, you can also set up scheduled crawls, so you’re always on top of any changes.

4. Google Analytics 4 (GA4)

• Rating: ★★★★☆ (4.5/5)
• Best for: Traffic & user behavior analysis 

Next on the list of the best SEO reporting software is GA4. It provides essential post‑click insights, including:

• Sessions.
• Engagement.
• Conversion paths.

Additionally, it supports executive dashboards for organic traffic trends and content performance reporting. Clean event naming and conversion setup are crucial for producing clear, client‑ready visuals.

Also, GA4 is free and integrates easily with dashboards. And this basically makes it popular among literally so many users!

5. Google Looker Studio

• Rating: ★★★★☆ (4.5/5)
• Best for: Custom, visual SEO dashboards 

Fifth, Looker Studio turns raw data into visual dashboards. Additionally, it supports 31+ connectors, allowing teams to blend GA4, Search Console, and other sources. Reusable templates and scheduled delivery reduce manual reporting time.

Furthermore, White‑label dashboards help agencies present consistent, branded reports across clients.

6. LLMrefs

• Rating: ★★★★☆ (4.4/5)
• Best for: AI‑generated insights & automated reporting 

LLMrefs measures brand visibility inside AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, and Gemini. It converts keywords into natural questions and aggregates results into share‑of‑voice metrics.

Additional tools include the following:

• Reddit thread finder.
• AI crawlability checker.
• A/B content tester.
• LLMs.txt generator.

Pricing includes a free plan. Furthermore, the Pro plan starts at $79/month. So, you can try first and then know which one to choose!

7. AgencyAnalytics

• Rating: ★★★★★ (5/5)
• Best for: Agencies managing multiple clients 

AgencyAnalytics consolidates data from 80+ platforms into unified dashboards. It’s ideal for agencies managing multi‑channel reporting. Additionally, optional rank tracking makes it suitable as an SEO reporting hub when paired with other tools.

White‑label dashboards and automated delivery support consistent client communication. Pricing starts at $12/month per campaign. On the other hand, rank tracking begins at $20/month for 500 keywords.

8. Google Search Console

• Rating: ★★★★☆ (4.6/5)
• Best for: Keyword performance & indexing insights 

Search Console provides direct insights into keyword visibility, clicks, impressions, and indexing. It helps diagnose coverage issues, confirm canonical signals, and monitor crawl behavior.

It pairs well with GA4 and Looker Studio as a foundational reporting layer.

9. SpyFu

• Rating: ★★★★☆ (4.3/5)
• Best for: Competitor keyword & PPC analysis 

SpyFu specializes in competitor intelligence. Kombat reveals keyword overlaps and gaps, helping agencies identify opportunities quickly. Historical ranking data support realistic forecasting and proposal development.

Pricing starts at $39/month. SpyFu is best for competitive insights rather than technical audits.

10. SE Ranking

• Rating: ★★★★☆ (4.4/5)
• Best for: Affordable all‑in‑one SEO reporting 

SE Ranking offers daily rank tracking, visibility reporting, competitor comparisons, and share‑of‑voice metrics. It includes a website audit, backlink monitor, and on‑page checker with clear prioritization of critical issues.

An optional AI Search add‑on tracks visibility in AI Overviews and ChatGPT. Plans start around $55/month, with higher tiers offering API access and advanced features.

Get Your Hands On The Best SEO Reporting Software

In conclusion, the best SEO reporting software really comes down to three things:

• What do you want to achieve?
• How much are you willing to spend?
• How deep do you need to go with your data?

If you are working solo, running marketing for a company, or part of an agency team, the tools I mentioned above give you solid insights to show results and make better calls.

Looking ahead to 2026, these top SEO reporting platforms that I have mentioned above blend automation, AI-driven analysis, and easy-to-use dashboards. They make building great reports simple and actually help you grow for the long haul.