Text messages are perfect for communication in today’s fast-paced lifestyle. And this isn’t just true for personal communication. Text messaging is one of the best ways to communicate with customers, vendors, employees, and other people you do business with.
Many marketing campaigns market using text messaging because it allows a company to gather useful information from its customers.
Here are 4 reasons why every business should have text message records. Visit this site if you’re looking for a way to archive the text messages of your business.
1. Evidence in Case of Litigation
Text message records can be used as evidence if someone makes a false claim. If there was any communication with a customer, which was done via text message, it will provide enough proof about the customer’s claims. Secondly, text messages can help resolve issues such as billing disputes, thus providing satisfaction on both sides.
2. Used For Keeping Tabs On Employees
Text messages can be used to keep tabs on what employees and other people who work for your business do. This is beneficial because text messages make it easy to keep track of employees because the messages provide a record. If someone sends a message to your business then you can check the text message history on your phone and see what was said during text message-based conversations with customers. With text messages, you can always see when a text was sent and when it was received.
3. To Avoid Penalties And Fines
As text messaging has become more popular, it also carries greater risk for financial firms. Every text message must comply with federal guidelines, which include compliance rules for text messaging regulations. Failure to follow these rules can result in costly penalties and fines levied by the Federal Communications Commission (FCC), the Federal Trade Commission (FTC), the Financial Industry Regulatory Authority (FINRA), and the Securities Exchange Commission (SEC). Some of these guidelines include:
*Text messages to cell phone numbers with which you have an existing business relationship require prior written consent.
*Text messages that contain advertisements or solicitations must contain opt-out instructions.
*Text messages containing market data updates, such as stock prices and indexes must be delayed a minimum of three minutes from the time the information was sent to you by the vendor.
4. They Increase Revenue
Every business appreciates increased revenue. There are many text message apps that you can download for free, or text messaging services that can be used to send text messages for free too. This makes text messages low-cost so it is easy to receive the benefits of text messages without spending a ton of money on them either.
Every business should implement text message record-keeping as part of their text messaging program. There are many text messaging services available to any business wishing to implement text messaging programs into their existing public relations strategy, but before choosing one it is important to do some research. Look for text messaging services that offer text message records to give your business the upper hand.