What’s make content worthy of being shared? It needs to spark attention, be informative, pleasurable or motivating. There are a lot of ways you can create content to promote your business and your product or service. You can write a blog, use social media, create a podcast, and the list is endless.
Content can also influence the reader to buy. But why do we create content? Ultimately, we want to be useful or entertain our audiences. By attracting them, we earn their trust, and this translates into business value in the form of loyal customers and revenue. Without the right messages on these pages, you are missing out on valuable opportunities to engage consumers and build brand loyalty
Here are the 8 tips which help you more easily to create effective material for your content marketing campaign.
1. Know your audience
If you don’t understand your audience and your potential buyers. How can you understand their likes and dislike? And the thing that really matters to them. And if you don’t understand what matters to them? How can you effectively gain their interest in advertising or marketing techniques?
If you can’t effectively market your product or service, how can you stay in the business with no sale? It’s very important to understand your audience for the well being of your business. It’s important to find out who your potential customers are as it would help you to develop inspiring content for the readers.
2. Write a compelling content headline
You will need a good title in order to catch the reader’s attention. The first step in creating content for your content marketing campaign is to write a compelling headline. Use your title to address the problem your audience is having, and show that you have the answer. Research shows that 80 percent of users only read the headline, of an article. In order to write effective headlines, you should emphasize on active verbs and words that prove emotions.
3. Put your most important information first
Put the most important information that you have, at the front and the reader will scan your content. As soon as the reader will start reading he will be aware of the main purpose of writing the content.
The very first sentence is the attention grabber, so make sure to make it interesting and effective. The reader should develop an urge to finish the article just after reading the first sentence. Build a hierarchy, starting with the most important point then gradually addressing the less significant ones.
4. Create an emotional connection with your brand
The key is to increase brand loyalty and getting people to connect with your brand, to appeal to the customer’s emotions and make them feel like they need your product. It’s all about the emotional connection between the customer and your brand.
Following are the three ways to create this emotional connection.
- Stand out by using experiential marketing
- Have a well thought out advertising plan
- Make socially responsible business decisions
And when you hit that emotional nerve they will want to share it with their family and friends who they know will have a similar emotional response. Many content marketing agencies stress upon targeting the emotional instincts of their audience.
Before it goes online, every single part of your website needs to be proofread. Make it a habit to check your content before it goes live and you’ll see more of your content converting. Plus, have a look at the concept itself and see whether you can change some of the content marketing strategies yourself.
If there are errors on your landing page it can put your readers off. Says content expert David Gillian at Academized, “Good proofreading requires time, but it will pay off in increased readership and sales, if you don’t do it, you look sloppy, which is the last thing you want.” In order to make the most of your content marketing strategies, you need to come up with unique ideas.
6. Try video
Video content is becoming more and more important when it comes to content marketing. Actually, it is one of the most used techniques for content marketing agencies. Here are the 5 reasons why video is the star in the content marketing landscape and should be inculcated in your marketing plan.
- increased customer conversion
- stronger emotional connection
- The rise in accessibility
- higher engagement
- strong customer attention
7. Report on recent trends
It is human nature to want to follow trends. There are so many reasons for which people follow the trend but whatever the reason is people crave information on what is considered hot news, popular, and current affair.
By being a reliable source of the most recent information they will look forward to your content and share it knowing that you are the trustworthy authority for relevant news in your industry. And it leads people to believe that they are ahead of the game and will be appreciated by their peers because of it.
8. Add a call to action
In order to grab their attention, you will need to use a call to action to tell them what to do next. A call to action will show that what the reader needs to do next, whether to download your eBook, or buy your product, or simply share your content with others.
A simple statement such as “Click SHARE if this blog was helpful to you” can be enough to get your customer to respond in the way you need them to react and increase traffic.
Writing material that will interest and educate your audience will help you to position your company as one that can be trusted with their industry-related questions, concerns, and business.
These tips and tools will go a long way to helping you to develop content that converts and make your efforts pay off. After all, the end result is to create content that convinces your audience to buy.