Content Marketing

Why Online Marketers Should Invest In Keyword-Rich Content Marketing

Published on: April 2, 2019

Last Updated on: May 15, 2024

content marketing

toc impalement

Are you an online marketer or web content developer? Then you know for a fact that keywords are very important when it comes to making your web content relevant and wanted,. However, that needs a special marketing technique known as content marketing.

It is also reasonable to say that everyone who has a blog or website wants to rank at the top of these search engines. Therefore, for your content to be ranked among the most prominent in the online marketing arena, you must work your magic around certain keywords.

Truth be told, everyone who uses the internet types certain keywords or phrases on search engines. But the fundamental question is how the search engines rank the websites and blogs.

Well, there are some confidential calculations referred to as algorithms that are used by search engines to determine to rank. The algorithms are reliable and fair basically because they are periodically changed to ensure that every website that deserves a top ranking gets that fair and square.

For someone who is a novice at content marketing, should take content marketing services from various agencies, but if you can spare yourself some time, you can learn a lot of SEO and can try out them on your own.

However, the process is not as easy as it seems. For you to be able to generate keyword-rich content, you must first understand what keywords are. In simple words, keywords are definite phrases that internet users use to search for sites that cater to their needs.

Now that you are clear with the term, let us also discuss an example:

If an internet user uses the phrase ‘dental care’, he/she is in search of websites that offer dental and oral hygiene care. The owner of the website should then generate content with ‘dental care’ as one of the keywords. This keyword is what will push the content to the top ranks of search engines like Google and Yahoo.

The trick, however, is not only in the use of keywords but also in keeping an eye on your competitors. Thanks to, you can spy on your competitors and find out what keywords they use to market their websites. Then using those keywords, you can come up with phrases that your potential web visitors could think of.

What Is Keyword Research

Keyword research  

Keyword research mainly depicts the process of finding and analyzing different search terms that people usually enter into search engines. Marketers research such terms and collect them with the goal of using them for specific purposes. 

The keywords are often used for search engine optimization or SEO. 

Effective keyword research helps in content marketing to understand what exactly can be eligible to target the language of the target audience. Moreover, it helps in increasing the visibility of the website, attracting every kind of relevant traffic to achieve the desired goals. 

So, if you can conduct proper keyword research, you might be able to increase the visibility of your website while generating leads and gaining better sales.    

Impact Of Keyword Research On Content Marketing

Impact Of Keyword Research On Content Marketing 

Keyword research plays a crucial role in content marketing. Once you start researching the target audience and focus on their needs, you will get an idea of what keyword you should use to increase the relevancy. 

In other words, you channel your thoughts through your content but choose such a language in terms of keywords that properly resonate with the target audience.  

This is how you can successfully integrate keyword research in content marketing.  

In this way, you can increase your website ranking and build your brand online.  

How does that work? Every time an individual searches for a keyword, your page will be automatically visible to them. The only requirement is that you have to use them wisely and organically.    

The Importance Of Keywords:

  • Keywords make the articles on the internet more marketable and hence they are a very big part of content marketing. The more the articles become wanted, the more traffic you get on your website and the more sales you make.
  • When internet users type a phrase that you have used as a keyword on the search engine, your webpage will appear. The goal behind it all is to make that internet user click on your article, read it and if the article is convincing, the user will then click on your website for more.
  • Keywords make your niche topics more appropriate and your content more attention-grabbing. Without these keywords, no internet user will waste time on your content and no search engine will rank you.
  • Content that is relevant and serves most of the user’s questions ranks high, which not only drives more traffic but also drives quality traffic. So, if the user’s credibility is better, it is highly likely that most of it is going to convert into sales.
  • If you are a digital marketer then you should know that most of the keywords are set from current trends. So indirectly, it also gives us an insight into the current trends of the industry. This leads to applying to new digital marketing strategies which bring in better ranking and more traffic.

Now that you know about the importance of content marketing, let us dive into the tips that will help you to understand where to put keywords and how. Also, these are the very specific guidelines that are also practiced by some of the best content marketing services agencies.

What Are The Basics Of Keyword Research?

What Are The Basics Of Keyword Research

Proper keyword research will always allow you to create successful content online and make a meaningful presence online.  

A good research strategy is more like a crystal ball that allows you to read your audience’s mind. The result? Well, you create some meaningful content that resonates with your audience. 

But, before start creating the content, first you need to learn the fundamentals of keyword research, which is important in content marketing.  

1. Monthly Search Volume Or MSV 

The MSV is the starting point for you to identify the target keywords. But, there is no assurance that will actually help you achieve the desired success.  

The high MSV may help you to increase the traffic, but there is no guarantee that it will help you to convert the traffic into sales.  

On the other hand, the low-volume keywords are considered as more valuable. The low-volume ones are most likely to reach the focused audience.   

2. User Intent 

The user intent mainly depicts a user’s intention behind the research or query. If you can successfully address the intention, you are most likely to be able to attract them.   

3. Relevancy Of A Keyword 

Keyword relevancy is important for any kind of content marketing. It helps to show the relationship between the content you wrote and the topic you chose.  

This helps all the search engines understand the topics and increase the rankings.   

4. Long Tail Keywords 

The long tail keywords are usually topic-specific and contain longer phrases than the short generic ones. These long tail keywords usually have lower search volume, but remember, these are the keywords that can help convert to sales.  

Some of the common examples are:  

  • “Organic coffee shops near Hiland Park”  
  • “What is the price of an Air Jordan?”  

5. Understanding Queries From The Users

You need to understand what type of keyword can possibly resonate with the users. You can differentiate the intentions of the users based on informative, commercial, transactional, and navigational.  

Here Are Some Tips From The Ultimate Content Marketing Strategy:

Keywords are not just words that you will keep sprinkling around your content and it will work wonders on your search page ranking and website traffic. There are certain ways in which you will have to put those keywords in order to make them optimizable for the search engine.

So here are some content marketing strategies that come handy in regarding content-rich websites and blogs:

  • It is much more important to maintain consistent keyword patterns and focus keywords in between places in a single content. You need to decide how many primary keywords you should put, and how many secondary and long tail keywords you should put. Do not stuff two keywords in the same paragraph and do not stuff keywords because that is considered as black hat SEO according to Google.
  • This is the best content marketing strategy which is very popular among SEO experts: the use of the long tail keyword. The change in search techniques by users, and the current hype in voice search have made long-tail keywords very prominent in the world of SEO. Use keywords that are most relevant to the user because nowadays, Google is giving importance to the most relevant and direct answers.
  • Use keywords wherever you can. It is one of the most important content marketing strategies. The more keywords in and around your online business, the more there are chances of getting ranked in the search page and gaining more website traffic. It is even wise to use the keyword in your URL as well. This is also recognized by Google and other search engines.

Quick Tip

Your keywords will be of no good if your content is not of value. As much as keywords will help you get a good ranking, you might also miss the opportunity due to information that is irrelevant to the website. Therefore, to attract search engines, your content marketing must be relevant to your website, must be keyword-rich, and above all, useful to the readers.

Read Also:



Mashum Mollah is a tech entrepreneur by profession and passionate blogger by heart. He is on a mission to help small businesses grow online. He shares his journey, insights and experiences in this blog. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you. Follow him on Instagram, Twitter & LinkedIn

Related Articles