Fundraising events are a great way to raise money for a good cause. However, pulling off a successful fundraiser requires a lot of planning and hard work.
If you are planning to hold a fundraiser in the future, then there are a few steps that you should follow to help make it a success.
8 Steps To Create A Local Fundraiser
What types of services are you looking after? For local animal shelters running to the orphanage, the local fundraising is always going to help you.
Take a look at our eight steps below for some fundraiser inspiration.
1. Identify Your Cause
Before you start getting lost in the complexities of creating your fundraiser, you should first define your cause. What is the precise purpose of this fundraiser? Who are you raising this money for? Once the purpose of your event is clear, donors can relate to it more.
Maybe this is a cause that is close to your heart? If it is, don’t be afraid to share your story with donors and tell them why. This can help them connect emotionally to your cause. Some donors may even be able to relate to your story. This will encourage them to back your fundraiser.
Try to define the essential pieces of your fundraising story. There are plenty of articles and blogs out there which can help you write your fundraising story. Your donors must understand why they should back this cause and what their donations will do to help.
2. Set A Fundraising Goal
You should try and set a goal for your fundraising campaign. Your goal doesn’t necessarily have to be an amount of money. Instead, you could aim to get 100 new donors.
Setting a goal in place gives you something to strive towards. It can also encourage donors to get involved and support your fundraiser.
Try to set your goal a little bit higher than what you require. This will help you to cover the expenses needed to host the event.
3. Allocate A Budget
There is no denying that planning an event requires a lot of funds. So, to help you achieve your fundraising goals, you must allocate a budget. There are plenty of things that you can do to help with this.
For example, start by writing a list of essential items that you need. Will your fundraiser have a bake sale? Start by writing down the ingredients and supplies that you will need. You will also need to include the cost of a venue if you are hiring one out. Try to research the items that are on your list and look around for cheaper alternatives.
There is plenty of advice out there that can help you lower the cost of your fundraiser. Although research is not a fun part of the planning process, it is essential. If you run out of money, your fundraiser could come to a halt. So, you must stay organized and fine-tune the smallest of details.
It’s all well, and good having your fundraiser ready to go. However, if you don’t tell people about your upcoming event, then how will they know it exists? This is where promotion comes into play. It is crucial that you get the word out about your event to drum up interest.
Luckily, there are plenty of avenues to explore when it comes to promotion. You can start by creating banners and displaying them around your local area. You can even make the flyers yourself to help you save some money in your budget. Social media is also a powerful platform to help you promote your event. Through these platforms, you can interact with donors and share news about upcoming events.
Local radio is an effective advertising technique that has been around for many years. You could create an audio ad and air it on a local radio station. This is a cost-effective way to spread your message to a large audience. Take a look at this article about audio ads from Decibel Ads. It gives you all the important information you need to make your audio ad a success.
5. Identify Your Target Audience
Although all donations will be highly appreciated, it is important that you try to identify a target audience for your fundraiser. Pitching your event to people who have a shared interest in your cause can help you increase the awareness of your fundraiser.
Reach out to people who can emotionally connect with your story and build strong relationships with them. These relationships will become valuable to you when it comes to future fundraisers. You can grow your committee and work together to spread the word about your cause to others.
6. Gather A Committee
A fundraiser is not something that you should try and tackle alone. After all, it takes a lot of planning. You should try and gather a fundraising committee from people in your local area. By choosing influential members of your community, you are increasing the visibility of your fundraiser by reaching a wider audience.
Try to recruit members who already support your cause. As well as strengthening relationships with these people, you are also able to use their resources to your advantage. For example, they may have a huge contact list that you can use to promote your event.
It is recommended that you research some tips on how to start a fundraising committee. It is a sure-fire way to help you spread the message of your cause, and it can drum up interest surrounding your upcoming events. With a strong team behind you, you will be able to take your fundraisers to new heights.
7. Decide What Activities You Will Do
What will your fundraiser include? This is an important question that you should be asking yourself. You want to create an event where the local community can get involved. Try to make the event as fun and interesting as possible. You could hold a local quiz night, bake sale or even hold a sponsored walk. Whatever it is, you want your event to appeal to the masses.
Give your potential donors a reason why they should donate to your cause. There is plenty of fundraising event inspiration online. Don’t hesitate to investigate them to help you come up with an idea of your own.
Once you have decided what your event will be, you will need to consider how you will take donations. If it is a local event, you could use donation buckets. However, if your event is something like a sponsored walk, you could set up a donations page online. Now, there are plenty of websites out there that will let you do this.
8. Find An Appropriate Venue
If your fundraiser requires a venue, then this is something that you should try and sort out as soon as possible. There is nothing worse than having your idea ready to go, only to find out that all the venues in your local area are booked up. Instead, don’t hesitate to get out in the community and talk to local venues.
If you explain the reason why you need to hire their venue, they could even offer it to you with a discount. They may even let you use it for free! It is a great idea to get out there and connect with the local community. You may be surprised at just how generous some people can be.
For the local fundraiser, all of these tips and processes will help them for emergency fundraising. So follow these tips and break the ice with positive approaches. And if you are following some unusual process, comment back to us through the comment sections.