Instagram

3 Instagram Video Ad Tips To Captivate Your Audience

Published on: February 14, 2024

Last Updated on: March 11, 2024

Instagram Video

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Social media videos have helped 93% of companies acquire new customers. But is your business using this module to its full potential?   

If not, it is about time you leverage the potential of social media videos, such as Instagram videos, to realize business goals. Why? Because 74% of users take action after viewing a brand’s video on Instagram.   

But how do we leverage the full potential of Instagram videos and leverage this medium to reach and convert new customers? This blog will teach you how to get more attention on Instagram. So, let’s dive in!

Visual Storytelling

Storytelling

Visual storytelling is one of the most critical aspects of creating engaging and informative Instagram videos that strike the right cords with your audience. The first thing you must do is have a thorough understanding of the message you wish to convey. 

You must focus on what you want your audience to take from your Instagram video and ensure you deliver a clear and concise message through the Instagram video.      

The next thing you need to focus on is telling your story in the most effective way possible. You must weave a narrative with a personalized approach based on your target audience. 

For instance, you could use a functional or customer success story to ensure it is relevant to your target audience.    

One final but also one of the most essential requirements is to keep your Instagram video short and sweet. Keeping your Instagram videos under two minutes is the best bet to cater to today’s audience with a shorter attention span. 

  • Pro Tip: Break down a topic into a series of videos and create short videos explaining each aspect of the issue with an Instagram video ad maker.  

Concise And Impactful Content

The next important thing that can help make your Instagram more engaging is keeping it concise and offering impactful content. Social media has changed people to a great extent, leaving them with a shorter attention span. 

Businesses need to make a lasting impact on their audience in seconds or a minute in some instances. Keeping your Instagram videos concise and featuring impactful content is vital to striking the right cord with your target audience. 

Most experts recommend you keep your videos in under two minutes. But this has changed with the introduction of Instagram reels, which gives you just a minute to impress your audience and encourage them to engage.   

You must make all the effort to keep your content impactful. For instance, start your video by asking the audience a relevant question. This will hook them within the first few seconds of the video, increasing the chances of the audience watching it. 

  • Pro Tip: Consider leveraging the potential of using Instagram ads based on conversations to create more impactful videos. 

Leveraging Instagram Features

Instagram Features

Instagram has come a long way since its inception, and this evolution has helped the platform access many advanced video features. Marketers must thoroughly understand these Instagram features and use them to their full potential for better results. 

One such feature includes the new broadcast channel feature that helps you send mass updates to followers. This feature is crucial in cultivating a loyal customer or follower base to enhance your Instagram video’s reach.  

Besides, Instagram offers numerous reel templates that help create impactful reels in just a few minutes. You can use these easy-to-use templates to highlight your brand’s offering in a relevant context of the current trends on social media. This helps enhance your video’s reach and increases the chances of driving better conversions.  

Another innovative video com Instagram feature is the ability to use AI stickers. These personalized stickers can be beneficial in building meaningful connections with your target audience and drive better results. The best part about using these stickers is you can make your videos more fun, which automatically helps drive better engagement.     

Call-to-Action (CTA)

Suppose you have created the ideal Instagram video that grabs the attention of your target audience and encourages them to take action. But how do they take this action after watching your Instagram video? 

This is where call-to-action or CTA emerges to encourage your audience to take action and engage with your brand. It doesn’t mean that you can use any average CTA and expect your audience to take action. 

Instead, you must create impactful CTAs that encourage the audience to act. But how to do that? Start with highlighting why the audience needs your specific product or service. Consider encouraging your followers to tag others on the video by creating a sense of urgency. 

Another critical factor here is that you must always use active language that focuses more on the “you” factor than the “us” or “we” factor. It helps create a sense of connection with the target audience.     

Consider adding bright, attention-grabbing colors to your Instagram video CTAs. 

  • Pro Tip: Create as many CTAs as possible; encouraging followers to like, share, and comment on videos can help you make the most of Instagram video CTAs.  

Analytics And Optimization

Analytics And Optimization

Now that you have a better idea of different innovative tactics to enhance your Instagram video’s performance, it is time to analyze this performance. Thankfully, Instagram has many tools and features that give you seamless access to all the essential metrics depicting your Instagram video’s performance. 

It will help you better understand what’s working for your Instagram video and what’s not. Instagram offers many essential metrics to help you get better insights and augment your marketing accordingly. 

For instance, you can view your video’s engagement rates to understand whether your content resonates with the target audience. Besides that, you can get essential metrics on your audience’s demographics and augment your video-making efforts accordingly.      

Other essential performance metrics include comment rates that show how many of your followers commented on your video posts. Instagram also gives you better insights into impressions and reach. It helps you better understand the total number of times the video was served to users and the number of people who saw your video.      

The best part about accessing these performance metrics is they give you valuable insights into your video’s performance. You can use these insights to determine potential flaws and take all the necessary measures to address them effectively. 

  • Pro Tip: Consider leveraging the expertise of experts offering social media marketing services and using these insights better.       

In Conclusion

Social media platforms are becoming one of the most important marketing tools for businesses in this digitized business environment. Instagram has remained one of the most performants of these platforms, helping many businesses enhance their reach, find 5the right audience, and drive better audience. 

Every business in today’s day and age must leverage the potential of Instagram videos to advertise their offerings to the right audience. This will help you strike the right chord with the audience, provide relevant offerings, and drive better conversion rates. So, make sure you make the most of these Instagram video marketing tips to enhance your business’s reach and drive better sales. 

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Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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