Business Planning

5 Mistakes to Avoid When Planning a Corporate Event

By Mashum Mollah

February 6, 2021

Corporate Event

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From product launches to conferences, team building events to seminars, planning a successful corporate event can be tricky!

Where do you start? How do you ensure that you stick to the stipulated budget? How do you go the extra mile to keep your attendees happy?

Fear not! It doesn’t have to be as complicated as you expect. Below, you will find a list of the various mistakes to avoid, thus helping to keep you on the right track.

Neglecting to get tech-ready

Having the right technology in place is a critical aspect of the vast majority of corporate events these days. You will need to organize projectors, screens, adaptors, microphones, etc., and be prepared to handle any tech-related issues that may arise before and during the event. In this regard, it is certainly worthwhile to hire a tech expert to assist you in steering clear of any mishaps.

Not keeping the drinks flowing

Booze plays a rather significant role in helping some people loosen up at a corporate event, so be sure to keep it flowing by hiring reputable event bartenders, such as those at There are a number of bartending packages to choose from to suit your event and your pocket.

Forgetting about the 5 senses

The goal is to ensure that everyone who attends your conference or product launch has an incredible time, right? One way to make doubly sure that this goal is achieved is to appeal to your guests’ five senses:

  • Is the venue warm and inviting, without being too hot, humid, or stuffy?
  • Have you decorated it with stimulating visuals and appropriate décor/marketing material?
  • Is there a pleasant aroma in the air?
  • Is there music playing that your guests will enjoy?
  • Have you provided a selection of food that will appeal to everyone’s tastes?

Tick all of these boxes, and you’ll be one step closer to putting smiles on the faces of every single one of your attendees.

Forgetting to capture the event

There are so many reasons why it is a good idea to hire a photographer and/or a videographer to capture the essence of your corporate event. For instance, if there are going to be speeches or knowledge-sharing, a videographer will be there to record everything for future reference.

Further to this, photographers and videographers will also produce valuable content that you can use to educate employees and customers/clients, as well as for marketing purposes on your website and social media pages.

Not communicating effectively

Obviously, you will need to send out invitations to your guests – but that definitely isn’t where communication regarding the event should begin and end. You should also follow up with your guests a week before the event, as well as the day before, to keep it top-of-mind. Finally, take the time to contact all guests in the days after the event has taken place for feedback in light of their experiences. This is a great way to generate insights to help you in planning future affairs and also demonstrates to your guests that you truly care about their satisfaction and opinions.

Now that you know how to avoid getting it wrong, you can focus your attention on getting it right. Here’s to planning a corporate event that none of your attendees will be quick to forget. 

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