When it comes to marketing your business, too many entrepreneurs fail to consider the importance of the media. While your SEO, social media, billboards, and all the rest are important, this is only half of the story. In order to reach a wider audience and build a lasting brand identity, you need to have an active strategy for attracting and managing media coverage.
Despite the advances made in the digital realm over the past decade, mainstream media is often still the most important guarantor of successful business exposure. Read on to find out the exact benefits of media coverage for your business.
1. Exposure to Wider Audiences
One of the greatest benefits of press coverage is that it will expose your brand to a much wider audience than you may have thought previously possible. With your own website and marketing, you are likely to only engage people who already know about your product or are looking to make a purchase. With wider coverage in the media and press, you can raise brand awareness and attract entirely new audiences to your products.
2. Media Coverage Builds a Brand Identity
Media coverage is often crucial for building a solidifying brand identity that works. Let’s say you want to learn how to get press coverage. Your first step is often to write an eye-catching press release that media outlets can use as a newsworthy story about your business that lets people know the industry, context, and mission that you operate in. Media coverage helps get a compelling story of your brand out there.
3. Media Coverage Can Build a Reputation
Don’t believe the saying “there is no such thing as bad press”. There is such a thing as good media coverage and bad media coverage. Bad press can and does frequently destroy businesses beyond repair. However, if you manage to get favorable coverage, you can build a brand reputation that makes your business come off as legitimate and industry-leading. This is a hugely effective way to attract lifelong loyal customers.
4. Media Coverage is Better Than a Google Review
While Google reviews are helpful for people deciding whether or not to make a purchase with you, this will only get you so far. When potential customers look you up online, a positive mention of you in a leading media outlet will do so much more to influence their decision than a Google review from a random person could ever do. The media can be your biggest cheerleader.
5. Media Coverage Leads to Lasting Connections
Media coverage is not all about making your brand appear attractive to customers. It is also about connecting your business with the people that can make things happen. Media exposure can quickly attract investors, collaborative partners, consultants, and even more media outlets who want to tell your story to new audiences. In business, connections are everything and the media is often the most effective networking tool you have.
Expert Insights for Better Business Marketing
Now that you know the importance of media coverage for your company, it is time to learn more. On our Sales & Marketing pages, you will find expert insights on the best ways to advertise your brand in 2021. Check it out today.