Retail Management: Definition, Processes, Practices [Full Guide]

retail management system

Retail management is the process of making the customer procure the things from the shop of their likings. This process helps the customers to guide to the retail shop and made them buy their required merchandise.

Retail management makes the shopping experience of the customers, a pleasurable one. And try to make sure that when they leave the shop, they are satisfied with the experience. This makes them more prone to come to the same shop next time.

It has become one of the fastest-growing industries with a tremendous economy.

What Is Retail Management And How It Is Important

blue and white open sign

We all know that retail management tries its best to give the best experience to the customers.

But, is it necessary? Is it important? Is it really helpful in increasing sales?

If you are asking all these questions, then yes would be the answer to all of your questions.

Let me explain you with an example, you want to buy jeans. You went to a nearby store. You placed your size and asked the retailer to show you one. It took 30 minutes to find one. You purchased the jeans and the left the shop irritated.

Will you ever walk into that shop again? No, you will not visit the same shop twice, where you have gained a bad experience, right.

This much difference retail management can cause.

Let me give you another example, suppose you have a shop and you get lots of traffic in your shop. There are many products in the shop. But the products are not arranged in categories. It becomes hard for the customer to find the right merchandise they are searching for. So, they will let your shop without buying anything. This is the result of poor management. If the products would have been arranged in categories it would have been easy for them to find the desired products.

So now you are getting my point why retail management is necessary.

The Retail Processes

If we consider retail management a process then many steps are required to make a successful one.

In retail management, there are several steps which are needed to be taken care of.

Planning

It is necessary to have a good plan so that the resources are utilized well or there is no misuse of the resources.

calculator: retail management

In retail management, planning is what makes the business to walk on a successful path. Planning itself is divided into many subparts:

1. Market Research

Well, you have decided to walk the path of the retail industry. Have you decided what to sell? What to sell? Where to sell? Who to sell?

group of people: market research

If you decided to have a retail business then you need to find the answer to the above question.

For example, you want to open a supermarket show then you need to do market research that who are your competitors? What kind of merchandise do they sell? What kind of audience do they attract? How they retain their audience?

You need to do thorough research on everything that can come handy.

2. Logistics

This includes the transfer of goods from the suppliers to your shop. All the transportation options, all the expenses in transportation, everything. Time is also a crucial part of logistics. You need to time each and everything.

Logistics is not only about the external part but it also includes the internal part. Like handling staff, having a good idea of your storehouse, etc.

3. Expenses

Well, profit can be made by only getting ROI more than the investment. So, it is necessary to always keep tabs on the expenses.

management expenses

Formulating budgets for everything can be a great start to not wasting money on lesser things.

In this phase, you need to look at each and everything where expenses are required. Expenses like bills, wages, transportation costs, etc.

4. Profit Margin

Being a businessman means you need to have an appropriate profit margin on the sales you make.

net profit margin

Keeping a profit margin can become tricky at times. Settling on the right amount is very hard. Especially when you are a new company. To attract customers you lower the price, this can create suspicion among the customer over the quality of the product.

Settling on the price can also be experimental and can take time to fix appropriate prices for the product.

5. Staffing

Staffing depends on the size of the store. You need to have enough staff that you are not facing a shortage when needed. Many times, what happens you hire more staff then it is needed, this all is wasted plans which can affect your revenue. So be selective a wise while staffing your store.

hiring procedure

You also have to make sure to encourage your staff time to time this keeps their morale high and loyal to your shop. Think like this if you are gaining an extra profit then distribute them among the employee as well. This keeps them happy.

6. Inventory Management

Inventory is the biggest asset of the company. If you don’t have any goods, what worth does your company has?

So, it’s better to always check your inventory supplies.

inventory management

Filling the inventory has three conditions:

  • Restocking: this is when you have to order from the suppliers to refill the inventory
  • Understocking: this is the condition when the demands are high then your stocks.
  • Overstocking: this is the condition when the stocks are hight than the demand.

Buy

This is the process of getting your product from the suppliers for you to sell. To buy you the product you must do decent market research from which supplier you can best product with lesser rates. This can increase the ROI if the supplier is chosen correctly.

Move 

This phase includes the transportation of the goods, storing into the inventory, restacking into the shelves, and then fixing an appropriate price for the products.

Sell

In this phase the selling of the product takes place.

The methods vary from selling from stores to online selling.

Best practices of the retail management

The practices may vary from company to company. But there are many practices which remain the same for all the companies out there.

Some of the practices are as follows:

Communication:

No matter which field or industry you are in, communication plays an important role in handling the customers. Communication is the best way to manage most of the things. If the communication is smooth with the customer, then it is most likely that you have increased the customer count by 1.

Knowing Your Competitors:

this is something that every businessman does before diving into the marketing ocean. It is best to know all the strong points and weak points of your competitors. This way you can formulate plans to tackle them and convert their customers to yours.

Employee training:

Choosing the right employee for your company can be a critical part. Because this employee will be in direct or indirect contact with the customer. They need to be qualified enough to handle the pressure of meeting the targets.

Conclusion

The digitalization of the market had made more online customer than the customer who likes to go to the shops. There are still many people who want to feel the product before they buy, they want to experience the shop and then buy their things.

So, if you are willing to run a retail business then you just have to follow the things which I just mentioned in this article. If done correctly, you can get the lion’s share out of the market.

 

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