In the ever-changing world of real estate, effective marketing strategies are crucial for success.

As we enter 2023 and face a property downturn, it is more important than ever for real estate companies to adapt and adopt new tactics to expand their market share.

In this article, we’ll discuss innovative ways to leverage Facebook ads, implement retargeting strategies, and utilize marketing automation tools like ActiveCampaign to ensure your real estate company thrives in the new landscape.

The Importance of Marketing in a Property Downturn

When the property market experiences a downturn, competition becomes fierce as companies vie for a shrinking pool of buyers, sellers, and landlords. In such a challenging environment, marketing is essential to ensure your real estate company stands out and grabs a larger share of the market.

Expanding Your Market Share in a Downturn

During a downturn, real estate companies must be proactive and innovative to grow their market share. One way to do this is by using Facebook ads to attract more sellers and landlords.

A Secret Tip to Find More Sellers

To attract more sellers using Facebook ads, consider running a “Looking for?” ad campaign. In this type of campaign, you target people interested in buying a specific type of popular property in your area.

When they register their interest, include a tab that asks them if they are upgrading, downsizing, investing, or first-time homebuyers. Upgraders and downsizers are potential sellers, while investors are potential landlords. By identifying these individuals, you can tailor your marketing efforts to better serve their needs and ultimately convert them into clients.

Driving Traffic to Your Website

Once you’ve captured the interest of potential clients, it’s essential to drive them to your website to view the properties you’re offering. Your website should be visually appealing, easy to navigate, and optimized for search engines.

High-quality content, such as blog posts, videos, and virtual tours, can also help engage visitors and encourage them to explore your listings. Additionally, consider implementing search engine optimization (SEO) strategies to improve your website’s visibility on search engine results pages, driving more organic traffic to your site.

Retargeting Ads for Real Estate Businesses

Retargeting ads are a powerful way to stay top-of-mind with potential clients who have visited your website. By showing ads to users who have already expressed interest in your services, you can increase the likelihood of them choosing your company when they’re ready to buy, sell, or rent a property.

To implement retargeting ads, use tracking codes from Facebook or Google Analytics to monitor user behavior on your website and serve relevant ads based on their actions.

Leveraging Email Marketing and Automation

Once you have the contact details of potential clients, don’t forget to nurture those leads through email marketing. Automated marketing tools like ActiveCampaign allow you to create targeted campaigns based on user behavior on your website.

For example, if a visitor clicks on a link about selling tips, you can send them a follow-up email with a helpful guide on selling a home. By providing valuable content and staying in touch with your leads, you increase the chances of converting them into clients.

Utilizing Social Media Platforms

Social media platforms offer another opportunity to expand your reach and engage with potential clients. By maintaining an active presence on platforms like Instagram, Twitter, and LinkedIn, you can showcase your properties, share relevant content, and establish your brand as a trusted industry expert. Be sure to engage with your followers by responding to comments, and messages, and participating in conversations related to your industry.

Creating Engaging and Informative Content

Content marketing is an essential aspect of any real estate marketing strategy. By creating and sharing valuable, informative content, you can position your company as an industry leader and attract more potential clients.

This content can include blog posts, videos, infographics, and even podcasts. Focus on providing useful information, tips, and insights that address your audience’s pain points and answer their questions.

Networking and Building Partnerships

Building relationships with other professionals in your industry can help expand your reach and improve your reputation. Attend industry events, conferences, and networking functions to meet other real estate professionals, potential clients, and industry influencers.

Cultivate partnerships with mortgage brokers, interior designers, and home inspectors to create a robust referral network that can help drive new business opportunities.

Measuring and Analyzing Your Marketing Efforts

To ensure your marketing strategies are effective, it’s crucial to track your results and analyze your performance regularly.

Use analytics tools to measure the success of your marketing campaigns, track key performance indicators (KPIs), and identify areas for improvement. By continually refining your marketing strategies based on data-driven insights, you can optimize your efforts and achieve better results.

Leveraging a Team of Real Estate Virtual Assistants

As you implement these marketing strategies, you may find it beneficial to enlist the help of a team of Real Estate Virtual Assistants (REVA). These skilled professionals can handle various tasks, such as managing your social media accounts, creating engaging content, managing email campaigns, and analyzing marketing data. By outsourcing these tasks to a team of REVAs, you can focus on your core business functions and ensure that your marketing efforts are executed efficiently and effectively.

Additionally, using REVAs can help you save time, reduce overhead costs, and scale your marketing operations with ease. In turn, this investment can help you better position your real estate company for success in a competitive market and enable you to adapt to the ever-changing landscape of the real estate industry.

Conclusion

By adopting a proactive and innovative approach to marketing, your real estate company can navigate the challenges of a property downturn and emerge stronger than ever. By staying focused on delivering value to your clients and adapting your marketing strategies to the evolving landscape, you’ll set your business up for success and continued growth in 2023 and beyond.

Leverage the power of Facebook ads, retargeting strategies, marketing automation tools like ActiveCampaign, and other tactics discussed in this article to propel your real estate company to new heights.

Read Also:

• Navigating the Real Estate Market in 2021: A Brief Guide to Digital Marketing
• 5 Benefits Of Using A Real Estate Postcard For Selling Ranch Houses
• How To Choose A Real Estate Virtual Assistant