Your email marketing campaign could be a great success or a big flop depending on how deeply you build a relationship with your leads and prospects. The key is to ensure you engage your readers and to do this, you need to show them how much you appreciate them. Below, we discuss how “thank you” emails can improve your customer engagement.
The Right Time to Say “Thanks”
Thank you emails tend to open up several avenues for engaging with readers. You may choose to send them at different points throughout your email marketing campaign for example:
1. After Subscribing
Never miss the chance to say thank you when a prospect subscribes to your email list. This can be a casual email that lets them know you’re truly happy that they subscribed. It’s also a great opportunity to make the person feel comfortable and encourage them to reach out to you if they have any questions.
In fact, there should always be a pop-out notification after every small move that the customer makes, to keep them alert and also to let them know that you are there at their every step. This may look like a small feature, but it is the foremost part of email marketing as it creates a connection between the prospect and the brand.
Do not forget to include your contact details in your email signature so they can easily get in touch with you in case they have concerns. You can make use of an email signature maker such as ZippySig to make it look professional.
2. After Making a Purchase
When a customer makes a purchase from your site, they await a receipt for their purchase, and most buyers will check that the receipt is correct. This is another chance to say thank you and make them feel as valued as they are, building even greater loyalty towards your brand and offerings.
3. Shortly After Delivery
About a week or so after your customer receives the delivery is a good time to send another thank you. With this note, you can thank him or her for making a purchase with you and ask if they are satisfied with their order. You can include customer support details, too, as a way for customers to get hold of you. In fact, this is a common practice adopted as a part of small business email marketing.
4. Important Days
When it comes to special occasions and important holidays, you always send wishes to your friends and family, so why not send out a thank you email to your valued customers, too? When they receive this kind of email, it makes them feel as though they are part of your family, which is sure to keep them engaging with your business. Thus your email campaign becomes successful in creating more user engagement.
5. When Your Business Achieves Milestones
Don’t miss out on sending a thank you email on occasions that are milestones for your company, such as anniversaries, amalgamations, and so on. Never forget that it is your customers that play that most important role in all your achievements, so thanking them should be a no-brainer.
In this case, make sure that your email campaign bears a special kind of emotion so that when you are sending out emails, you also mention the journey that you and your customers together had embarked on earlier. Along with this, you can also create a special gift card for all your beneficial customers as a part of your small business email marketing plan.
When Else Could You Send a Thank You Email?
Although you can never have enough by sending thank you notes to all your existing customers, because they are the ones who make your brand an entity in both the physical and digital world, it is known as the major ethic of email marketing. There are few other times it is appropriate to send a thank-you email include:
- After someone uses your service or product.
- When someone renews an email subscription.
- When a customer has reviewed your offerings.
- When a customer is leaving you, you could thank them for their loyalty.
- When a customer has subscribed to your newsletter, then you can thank them.
- You can even create an email campaign on special occasions, to thank those customers who have become a very important part of your company. Such as on the 5th or 10th anniversary of your company.
Making Your Thank You Emails Effective
Now that you know the right times to send your gratitude in email form, let’s look at a few things you can do to truly create an effective message.
- Say “Thank you” at least in the first half of the body of the email as well as the subject line.
- Include further information like support details.
- Include social media sharing buttons, images, and links, along with them. appropriate call-to-action. Callouts enhance the intensity of your mail and it also increases the click-through rates which are very helpful in the ranking of your official website.
- Include a review form to promote engagement. When prospects see that they have a say in your brand, they deliberately involve a lot more and hence this email campaign becomes an indirect way to drive more traffic to your website.
- Offer discount codes. Say how much you appreciate their help in making your brand great, by offering them personalized offers.
- Personalize the thank you email by addressing the reader by name.
- Keep the overall tone of the email informal.
- Try to make the email look like a note rather than a professional email. It is a special part of much small business email marketing plans to do so so that it makes the prospects feel special.
Gratitude in business is essential, and one of the easiest ways to show your customers that you appreciate them is to send them a thank you email at the right time. It will help to increase customer engagement and generate goodwill around your brand, products, and services.
Plus, do not forget to leave a thank you for us in the comment section below, if this article on saying thank you to your existing customers via email marketing has really provided great assistance to your company.
Mashum Mollah is a tech entrepreneur by profession and passionate blogger by heart. He is on a mission to help small businesses grow online. He shares his journey, insights and experiences in this blog. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you. Follow him on Instagram, Twitter & LinkedIn