With the rise of driving companies like Uber, many taxi business owners have become concerned that standard taxi service will not be able to keep up with or compete with this new business model.
Luckily, there are many ways that you can keep your taxi business running, even when Uber seems to be taking the world by storm.
In this article, you will be introduced to 5 key strategies that standard taxi drivers can offer which can help to get them ahead of the competition.
Let’s dive in:
1. Apps
If you bought your taxi rank cars from a second-hand website, such as cabdirect, you could offer your customers your services via an app.
This will allow them to order your taxi wherever they are and will also allow better precision when locating where your customers are on a map when they need to be picked up.
It will also help them to choose the type of car they want, when they want it for, and how much they are willing to pay, without having to pick up the phone. Thus, making investing in an app an incredibly convenient option.
2. Focus Services to One Area
You may think it is best to offer taxi services that span a wider area, but this can cause extensive delays when your potential customers are waiting for the car to arrive.
Aim to focus your taxi rank services on one area in the city or the town where you are, to ensure that anyone who orders your cabs will be able to get them on time, which will result in better customer service.
3. Allow Tracking
As mentioned before, even the oldest taxi cause can be fitted with a tracking device. This will allow your customers to track exactly where their car is when they are waiting for it.
This feature can allow them to feel more in control and will help your business to seem modern, which will likely keep your customers coming back.
This can also double up as a security feature. If one of your drivers has their car stolen whilst they are picking up a customer, this tracking device can help you to identify where the car is and will mean you do not have to order a replacement taxi.
4. Wide Range of Cars
People do not only hire taxis when they want to get from place A to place B. One way you can outcompete other services is to offer a wider range of cars, which may be suitable for weddings or funerals.
Just be sure to charge your customers appropriately for the use of these fancier cars.
5. Wheelchair-Friendly Options
Few cars in the Uber rank are wheelchair friendly. So, it may be worth investing a little bit of extra money to ensure that all the cars that you can offer can successfully carry a person who is in a wheelchair.
This will enable you to offer services to those who may have previously been excluded from the car hire market and will make you a disability-friendly taxi firm, which will do wonders for your PR.
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