No matter what industry your small business operates in, there will come a time when you will need to boost your sales and increase revenue. Unfortunately, there isn’t one ultimate small business growth plan that will suit all needs, but there are several key elements that will help a business to grow.
Carry Out Research
Whenever you make a significant change in your business, it’s essential to spend time putting a plan in place, which will call for further market research. Doing this will allow you to understand your customers on a deeper level, which will help you to create products that will solve pain points.
As well as researching your audience, you need to check in with your competitors to see what they’re doing. After all, if they’ve already successfully scaled up their business, you may be able to pull and edit working strategies.
Create a Sales Funnel
A sales funnel is the journey a customer takes as they move through your business. When a customer first interacts with your business they enter the funnel at the top, and a successful sale means that they’ve passed through smoothly. Your growth strategy should involve ways of moving customers through the funnel, like launching promotional offers.
A large part of successfully making a sale hangs on the abilities of your sales team, who need to be given the tools to thrive. Therefore, you should consider bringing in a sales consultant like The Growth Consultancy, which specialises in sales enablement.
Boost Customer Retention
Acquiring new customers is all good news, but you need to have ways to keep hold of the ones you already have. By improving your customer retention strategy, you’re strengthening consumer loyalty, which will lead to higher sales figures.
The cost needed to keep a customer is much less than obtaining new customers. Therefore, by focusing on retention during your growth strategy, you’ll be spending money that has a near 100% chance of seeing an ROI (return on investment).
You will need to boost your brand’s visibility to bring in new customers. A great way to do this is by attending networking events. For example, if you run a bar in a student town, try and secure a booth during the Fresher’s Fair. Alternatively, you can attend conferences to speak as an industry expert. Any time that your business is positively interacting with new faces, you’ll improve your potential customer numbers.
Enter New Markets
If your business has reached its maximum potential within your home town, it’s time to enter into new markets. First, you should start by entering neighbouring markets because they will be easier to facilitate. Once you’ve finished up there, you can move your business onto the entire state, country, and world. The only limitation is your ability to research/plan properly and execute a strategy.
Growing a business will involve taking risks and investing in yourself, but it’s the only way to increase your revenue. To get started the right way, remember to spend time researching your market and audiences, and putting a proper plan together.