Big Data

How To Leverage Data For Lending Business Growth

By Arnab Dey

April 21, 2023

Leverage Data

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Various kinds of information are crucial in a lending business’s operations. Companies must find ways to keep up with growing customer expectations.

The financial world is closely adopting digital transformation to improve customer experience, shifting to automation methods, and granting the latest tools to the team. 

However, lending businesses can also benefit from specific data types to drive business growth. Here are ways that they can use the information to guide your lending institution to new heights. 

Utilizing Data Analytics

Data analytics is how banks and financial institutions analyze and make sense of their raw data. It also helps in-house teams gather more information to better understand key performance indicators (KPIs). These KPIs can include capital adequacy, how much capital they need to maintain, credit quality, and risk management. 

Teams must examine the essential metrics mentioned to formulate financial strategies and how to implement them best. At the same time, data analytics helps prevent fraud when teams use anti-fraud solutions.

They can pinpoint signs that could eventually lead to fraud, avoid losses, protect the institution’s reputation, and save resources. Lending businesses can pull customer financial information from service providers like

Banks, credit unions, and other financial institutions can use predictive analysis to enable insights into member behaviors, operations, loan participation, marketing, and more. Banks use data analytics for demand, supply, and mitigating risks.

Analytics uses information on whether customers pay their debts on time, which financial products are popular, and how consumers use credit cards. Financial institutions need data analytics as a preventative approach to security risks.

Here are examples of how banks can use data analytics:

Targeted Sales And Marketing

When banks use data for analytics, they become more aware of the needs of their customers, and closing deals can become more manageable. Teams can understand customer concerns while retaining product information to upsell and cross-sell products that can bring value to the customer, taking out the guesswork in the process.

Data analytics can also identify which customers are the most likely to be profitable. This feature allows banks to create a customer segment likely to become receptive to future marketing efforts and sales.

Banks following market trends can identify worthwhile business models through data analytics. They can also determine how business-to-customer (B2C) and business-to-business (B2B) companies, such as the telecommunication industry, are impacted by customer analytics derived from banking analytics.

Banks can find the right partners and build relationships through new business ventures where they can co-manage and gain benefits.  

Lenders must also remember to keep the approach personalized. Doing so will likely draw the attention of their target customers. Successful lenders can create targeted messages by building a relationship with their consumers and showing their understanding of their needs.

Lenders can also use data to create targeted marketing campaigns for existing and potential customers. Consumers respond to offers that cater to their immediate needs, getting the impression that companies understand them.

Following Customer Journey

The customer journey is the history of customers and their interaction with the business. Retail banks, for example, can achieve their goals by closely monitoring the customer journey to target areas that need improvement. It’s imperative to follow the steps it took for the customer to decide to open an account. You can take the first step of looking into their first website visit and their behaviors. 

You can also find information on the typical spending habits of the customer so you can offer a customized experience for their needs. Banks can improve customer experiences by monitoring certain moments where they meet bottlenecks or hindrances that strain what should be a smooth customer journey.

Stronger Risk Mitigation 

Banks and lending institutions need to protect themselves from financial risks. Part of mitigation is customer analytics. It systematically assesses the customer’s details, identity, behavior, and creditworthiness.

Customer analytics also enables lending businesses to categorize customers likely to manage their finances and pay back debts as their responsibility of managing credit risk. It helps companies target individuals who can receive financial offers and minimizes the risk of finding people likely to default on their debts.

Banking analytics also helps customers correct unusual problems from their side. They can one day use a regular IP address to log into their accounts and then use a different IP the next day. Analytics will see it as abnormal behavior and flag it because it deviated from the established normal behavior.

Analytics will then notify the customer and inform them about the said behavior to work on a solution. Banking analytics work for the benefit of the lending business and the customer. The company can secure its reputation, and customers can safeguard their accounts by taking extra steps.

Forecasting Cash Flow

Lending businesses, particularly banks, are using cash flow predictive analytics to plan for extensive cash flow. Teams accustomed to using analytics apply best practices to analyze events that happened against what they believe will happen. Banks use predictive analytics to determine if the business needs more cash flow, depending on client cash flow patterns. 

The real-time data of customers is something to look into, as teams will need to pull information from various systems. You can manage risk successfully with an updated cash flow forecast, allowing you to see new threats earlier. It’s imperative to view the details of the working capital and cash flow information. Making decisions faster to develop a solution for improving cash flow will be easier. 

Banks can also offer incentives to clients willing to share data on accounting packages. Banks may also investigate the client’s enterprise resource planning (ERP) systems that manage data and streamline business processes. One can connect the ERP to the company’s financials, commerce, supply chain, reporting, and more. Account statements can also be used as an alternative for the analysis. 

Driving Timely Lending Opportunities

Customers looking for loan products are everywhere for different purposes. The lending business must be able to identify who these customers are and which loan products they need.

Banks rely on market trends such as the price of interest rates, home equity, what drives loan prices, and more, depending on current trends. These trends can help lending businesses decide on what to focus on, such as their loan products. 

For example, when interest rates were low, refinancing was strong. In this scenario, homeowners can get their equity back around the same time the rates gradually increase.

At this point, they want either to consolidate their debt or to make home improvements through home equity. You can offer mortgage loans, personal loans, and equity lines of credit as they correspond to the customers’ needs. 

Passive Data

Financial institutions build profiles on their customers, including their financial health, such as savings, checking accounts, and current debts. Information regarding a customer’s economic well-being can tell they need a loan consolidation. 

Life Event Signs

Customers can undergo life changes such as marriage, students going off to college, expiring auto leases, or resetting mortgage rates depict financial changes. Even-based signals such as the mentioned can tell lenders if the customer needs a student or auto loan.

Behavioral Signals

Consumers behave in a certain way, such as browsing search engines for anything financial-related, like buying a home and credit loans. That could tell bankers that the consumer is likely to make a significant purchase of a home or about to get a car. 

All three of this information could be beneficial for lenders to offer a loan product that suits the customers’ needs. Some services provide solutions for lending businesses that can produce these consumer signals.

You can find mortgage shoppers who can match the criteria you use through credit checks by credit bureaus. Lending businesses that use the service can pay to pull the records of consumers with no strings attached. 

The data you obtain could be a starting point for the strategies you need to apply for the opportunity to offer your loan products. You can use any one of the data or all three to target your ideal consumer. Next, you can use different approaches to make your offers, such as targeted direct mail, online newsletters, social media posts, and more.

Provide Superior Omnichannel Experiences

Customer expectations are rapidly shifting due to the kind of technology they experience outside the financial world. Financial institutions must meet these expectations because the experiences set the tone for decision-making.

Customer-centric brands realize they must provide a seamless, positive customer experience that defines their brand. They must provide a cohesive customer experience strategy using different marketing, sales, and support channels. 

One way businesses present themselves when interacting with customers across different touchpoints is through omnichannel customer service. The omnichannel experience can help retain up to 80% of your customers when you have a proper strategy. Lending businesses have captured what the customers want through key trends in customer care. 

Customers Prefer Digital Channels For Interactions

Customers can expect mainly to interact with staff members face-to-face or online. Still, there is a longing for many channel options when reaching out to businesses. Customers search for various sources of information on products and services before deciding to purchase.

Popular channels that are gaining traction are chat and social media. The number of touchpoints and digital channels continues to rise. 

Digital Performance Can Impact The Quality Of Customer Support

Customers feel the need to engage with companies even more due to some companies’ poor application of digitalization. With subpar equipment, poor automation, and a lack of personnel training, customers return to attempt to resolve an issue.

Poor planning can result in inefficient implementation when trying to get everyone on board using multiple channels when they are not technically ready. It leads to inadequate customer care, and poor satisfaction makes customers move on to competitors. 

Moving toward an omnichannel customer support model allows lenders a view of different angles on the customer journey. It helps simplify interactions in a single platform that can provide insights to improve business operations.

Customers are then encouraged to reach out using their preferred channel using the same exchange. The conversation can continue in a different channel when the customer initiates chatting about a loan product. The smooth transition from one channel to the other results in high customer retention.

Businesses that consistently respond to the customer become more valuable throughout the journey. The omnichannel approach makes it easier for customers because of the available options for them. Customers become loyal followers when a business makes customer care easier. 

Simplify Internal Reporting

Lending businesses use internal reporting systems to receive and work on complaints while improving procedures and processes. Various industries implement internal reporting. It also involves documentation processing in the financial world.

With a centralized reporting platform, employees can reduce duplication and other errors. It offers more opportunities for informed decision-making and improved performance by authorities across all departments. 

Financial institutions also use data for financial reporting that communicates relevant information to shareholders. Balance sheets, financial statements, cash flow statements, and other reporting materials are utilized.

Shareholders need these financial statements to get information on their investments and make decisions when meetings require voting on relevant matters. A glimpse of the company’s financial health allows them to assist in the drive for business growth and improvement continuously.

Data is essential for the financial industry to thrive by making informed decisions, improving operations, and using them to provide customers with the appropriate products and services. Making the most out of relevant data helps drive growth internally and externally through analytics that help better decision-making and problem-solving. 


Lending businesses can leverage data for growth by using analytics, offering omnichannel customer experiences, and streamlining internal reporting. Data analytics include processes that provide a closer look at data and how they can use this for the company’s benefit.

The omnichannel experience uses information on serving customers better using different communication approaches. In addition, internal reporting gives shareholders a view of the company’s financial health to make influential decisions for the company’s betterment.

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Arnab Dey

Arnab is a passionate blogger. He shares sentient blogs on topics like current affairs, business, lifestyle, health, etc. To get more of his contributions, follow Smart Business Daily.

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