5 Reasons You Should Start Your Fundraising Campaign During Christmas
November 11, 2022
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A well-timed fundraising campaign avails impressive results – many fundraisers can attest to this.
Though one can not outrightly pinpoint a particular season as being perfect, Giving Seasons – Christmas being one – register as a good time to launch a fundraising campaign. You will do your campaign a whole lot of good by flowing with the trend.
We feel you may want to get a clue about why it’s cool to kickstart your campaign during the Christmas season.
Top 5 Reasons To Start Your Fundraising Campaign During Christmas
This informs the need to write this article as we hope you take your fundraising organization drive up a higher notch. So, here are some of the top reasons:
1. Take Advantage Of The Giving Surge
Why should any purposeful fundraiser be missing in action when people’s propensity to give skyrockets?
The season is not one you should toy with; stats support this assertion. It is widely reported that many non-profit organizations raise around half of their yearly donations as the year winds down.
In light of the foregoing, you should map out how you can jump on the trend and own a place among the top earners from a Christmas fundraising drive. You’ll be amazed at the result you will get with a good strategy adopted.
2. A Good Time To Meet Your Annual Fundraising Goal
A properly planned Christmas campaign could be all needed to reach your annual fundraising goal. You may not have to carry a backlog over to the next year. The opportunities available to achieve this are quite numerous to count. So, tap into the flow and watch your fundraising project blossom.
3. Advances The Cause For Recurring Giving
Fundraising projects thrive better when people give repeatedly – fundraisers usually wish to have such loyal givers.
And there may be no perfect time to get the attention of this group [of givers] than the Christmas season. So, it would be best if you were mindful of the communication you’ll be sending out to prospective donors during this period.
You must develop your story in a clear, compelling, and relatable manner. This can be a viable catalyst that makes donors commit more to your fundraising cause. Additionally, you should provide resources/tools that make it easy for them to give. Text-to-donate is a very good example of such resources.
4. Perfect time to engage young donors
Christmas season – which falls within the holiday season – can be an excellent time to get young people on board your fundraising campaign.
For one, you can look to appeal to those who are interested in donating to charity. Besides that, however, you can also recruit young folks as volunteers to aid your cause.
Based on this, you may want to consider running a peer-to-peer fundraising drive. This would entail using young people to reach out to their peers to enhance your prospects. Summarily, you can engage young individuals in contact to either donate funds or commit some time to the campaign.
5. Cost-Effective Fundraising Campaign
A Christmas fundraising campaign could be about the most cost-effective one you will ever have. A lot of fundraisers have spent a relatively lesser amount of (budgeted) money to gain more donations. This is simply down to the fact that a large net of (willing) givers can be appealed to during this period.
So, you do not have to spend much money on marketing to attract donors. But it would help if you were focused on reeling out quality content – videos, pictures, etc. – related to your campaign. Apart from this, being able to call on volunteers could also have a positive impact – cost-reduction benefit – on the running costs.
Choosing The Right Ideas For Your Christmas Fundraising Campaign
One thing is sure when selecting a Christmas fundraising idea – you will never be out of options. It is, however, vital that you base your decision on a couple of things – as highlighted below:
1. Suitability
You have to first check how suitable a fundraising idea is for you before choosing it. It would suffice to evaluate different ideas and make sure you have a good understanding of what it takes to run them. You don’t have to keep sticking with some old ideas when you can quickly learn about a new idea.
And it might interest you to know that most Christmas fundraising ideas are easy to execute. You can start thinking about how you can inject some freshness into your fundraising project this Christmas season. You only need to be comfortable and well-informed about the preferred (fundraising) idea.
2. Resources
The resources you access could also influence your choice of a fundraising idea. For instance, you may consider going with a peer-to-peer model if you have a robust and dedicated network of volunteers to assist you.
The peer-to-peer model will be really nice to integrate into your Christmas fundraising campaign.
But what happens if a solid P2P network is not a strong point for you? Do you shelf the idea of running a Christmas fundraising campaign? – Not at all; you can just strategize around the resources in your grasp. The good thing is that you will definitely find something that works for you.
3. Cost
Cost considerations also have to be made. Christmas fundraising ideas do not have to cost a fortune to execute. But then, you have to check out the cost estimate of the ideas before you finally decide.
After you must have settled on a particular fundraising idea, you must plan your spending. You don’t have to wait till a need arises before setting the cost.
Conclusion
Your fundraising project can only get better as Christmas – and Giving – season approaches. You’ve got more than enough reason to anticipate it with great excitement. However, you must start planning for your Christmas fundraising campaign early.
Early planning is the first step toward running a successful campaign. It is quite necessary if you do not want your fundraising campaign to be abruptly derailed – even before it starts.
Additionally, you should have a good grasp of your fundraising idea while factoring in cost.
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