The eCommerce industry is booming right now with the help of the 5 Digital Marketing Strategies To Boost Ecommerce Sales In 2021. Last year, almost more than two billion people purchased products or services online. Therefore the e-retail sales hit records over $4 trillion U.S. dollars worldwide. If you want to jump on this bandwagon and start an online store, it’s vital to make smart decisions and choose the best platform.
There’s plenty of growth in the market but also significant competition, so you need to set yourself up well for success. One way to do that is by picking the right platform on which to host your eCommerce shop. Here are some of the essentials to look for when selecting one.
4 Tips To Choose The Best Platform For Your Business
Before you choose the best platform, determine what kind of features and functionality you require for your website. Think not just about what’s urgent now, but what you could need in the future. Determine your business goals and work back from there to understand your platform needs.
Choosing a credible platform that helps exploit the full potential of an eCommerce website is something all businesses want. In this regard, a number of businesses make the mistake of choosing the wrong platforms that offer very little or no functionalities, customizations, and so on. eCommerce platform migration then becomes an important aim for such businesses. In the following section, we are going to help businesses with tips on how to choose the best eCommerce platforms.
Here are four tips to guide you and help you to choose the best platform.
1. Features And Functionality
For instance, will you need to add hundreds of different products for sale in multiple categories, or will you have a more limited offering?
Do you want a search bar on the site plus forms such as those for contact? What about a blog or a newsletter signup function?
How do you want the site navigation to work, and do you need live chat software to communicate with shoppers in real-time?
Perhaps you wish to add a comprehensive website heatmap tool so you can see how people browse and buy when on your website?
These are just a few questions to ask yourself. No matter what you sell or how small or large you want your business to be, there are likely many different features you require in a website’s best platform. It’s vital to think about functionality needs upfront instead of doing so when it’s too late.
When starting a business or choosing a website’s best platform, not enough entrepreneurs consider security. Unfortunately, though, hackers are out in force and continually look for ways to break into networks, crash systems, steal data or hold it to ransom, and otherwise cause havoc. Make sure you look for an eCommerce website platform that’s as security-conscious as possible, then.
Many large, well-known, trusted offerings, such as Squarespace, WordPress, and Wix, focus heavily on stopping cybercriminals from breaking into sites because they have so many customers and big reputations to protect. No matter who you consider, though, find out what steps the platform takes to design software securely and update it regularly to plug security gaps.
3. Customer Support
As a business owner, you know how important customer service is for satisfying consumers and ensuring they finalize transactions, buy again, and speak about a venture glowingly. However, you can’t provide excellent support to your shoppers if your website goes down or other problems arise and you can’t fix them, or at least not quickly.
When researching website platforms, find out what kind of customer service they offer their users. If anything goes wrong with your online store, you need to be able to get in touch with tech support right away with the best platform to get the issue addressed and minimize downtime and client frustrations.
Look for platforms offering 24/7 communication options so you can contact staff for help any day of the year and at any time. It’s also best if companies provide support via multiple options, such as live chat, phone calls, emails, and social media responses. That way, you can choose the communication method that suits you best at the time.
4. Flexibility And Customization
Another tip is to consider flexibility and customization. You’ll probably want to select a provider that makes it easy to get set up speedily with template options and no worries about knowing how to code. However, this doesn’t mean you definitely won’t want to make changes to a website template to make the site your own and give you the specific functionality you require.
Ask different platforms how customizable their software is and if you can hire anyone to make changes or if you can only use their tech crew to get what you need. See if there’s flexibility with the apps and other programs that you can integrate and connect with the platform, too.
Other elements to look into before you select the best platform include how user-friendly products are, what analytics and reporting options they provide, and the total costs to use a platform. You want a scalable and mobile-friendly platform and one designed to help you rank well in search engines, too.
The more information you can glean about the options before deciding, the more likely it is you’ll get the best fit for your needs now and won’t have to make a painful switch later. Best platform means that one efficiently fulfills all the work and your business operations are growing smoothly.