Business Development

Top HR Challenges In The Transportation Industry — And How To Address Them

By Abdul Aziz Mondal

June 9, 2023

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 Transportation was already an important part of the modern way of life; the pandemic has highlighted its significance. The transportation and logistics sectors have been front and center since the supply chain came to a standstill due to the COVID-19 epidemic.

The forced shutdown of non-essential retail businesses and all on-site hospitality for six months during three lockdowns resulted in the largest increase in e-commerce sales in a decade. News blared about delayed shipments and product shortages, but one long-standing issue for the industries got steadily worse: truck driver scarcity.

COVID has influenced more than just demand and operations. In the last few years, the American Trucking Association predicted that the driver shortage would reach a historic high, totaling more than 160,000 drivers in 2030. The scarcity is caused by an aging workforce that is retiring, as well as drivers relocating to other businesses that offer a better work-life balance.

The industry is currently battling for talent as other industries transition to remote work or introduce new opportunities that provide comparable compensation and a career that does not need driving all night. Customer support representatives are accepting calls from home, while large warehouses built to accommodate the e-commerce boom during the COVID era let staff spend their off-hours at home rather than on the road.

People now have a lot more alternatives with a lot more flexibility, and it doesn’t take a lot of effort. All of this has added up to tremendous challenges for the HR teams in the transportation industry. Let’s look at some of these challenges and how to overcome them.

Top HR Challenges In The Transportation Industry

Worker Retention

Transportation companies need workers and drivers desperately. But the challenge of worker retention has been there in this industry. According to a report by the US Bureau of Labor Statistics, the industry’s quit rate has changed to 3.4 in 2022, owing to a variety of factors such as work-life balance problems, severe workloads, and other work-related concerns.

Strategies For Worker Retention

  • HRs should think about employee benefits. Try to be proactive and give out bonuses and be flexible with the work-life balance for employees. This may also include letting employees work from home and using the latest technologies like payroll systems to make their work easier.
  • HR managers need to reconsider their requirements. They should hire persons with a criminal record for jobs like laborers, janitors, and customer service reps. This will increase the candidate pool.
  • Updating technology is extremely important to adapt to the challenges in today’s marketplace. To recruit technology-savvy individuals and maintain strong employee engagement, the sector’s culture must be updated.
  • HR management may create possibilities for skill development through community college classes or mentoring programs for employees who want to advance in their careers.

Employment In This Industry Isn’t Considered Worthwhile

Some individuals see truck driving, for example, as a career that requires a lot of sacrifices, such as being away from family and friends for an extended period. But, the salary does not show appreciation for such sacrifices and efforts. Many are also unaware of the prospects available in the trucking business. Over-the-road truck driving employment, for example, are available.

Strategies For Improving View Of The Transportation Industry

  • Transportation and logistics firms must reposition themselves to emphasize that they offer more than simply a job. One method to rebrand is to show how individuals can advance internally from warehouse worker to manager, or from long-haul trucker to onsite supervisor.
  • HR managers may also foster a culture of rewarding employees for their efforts and giving them chances for skill development.

Poor Communication

The growing demand has had an impact on the communication of the trucking business. This necessitated workers working longer hours than normal. Communication may be neglected as a result of being overburdened with tasks.

Strategies To Reduce Poor Communication

  • HR managers must prioritize efficient and effective communication with all employees for work to go as it should. This will help employees to execute their duties without pressure.
  • HR management must also guarantee that all employees feel valued. Poor communication can make employees feel neglected and unimportant to the firm.
  • Applying various technologies like ELDs can also be beneficial. These devices can be used to check the HoS of the drivers and make their safety a priority via real-time monitoring.

Culture Of The Company

Most employees want to work for a firm whose culture matches their own. People like to investigate a company’s culture before applying for a position. Individuals may be competent for a position, but if the company’s culture does not connect with them, they will stop applying.

Strategies To Improve Company Culture

  • HR managers may foster a friendly business culture by ensuring effective communication between employees and their supervisors.
  • HR management should also develop the practice of recognizing and rewarding employees’ efforts.
  • HR managers should also focus on assisting employees in understanding their value to the firm, such as how they contribute to the achievement of the company’s goals.

Failing To Maintain The Compliance

Trucking companies must adhere to a plethora of government regulations, ranging from obligatory driver breaks to driving-hour constraints, which can need reams of paperwork. Transportation and logistics organizations that do not have the proper procedures in place to track a driver’s activity risk falling out of compliance and risking fines and other penalties.

Strategies To Properly Maintain The Compliance

  • HR management can use technologies that can limit the company’s risk and avoid non-adherence to rules. Platforms can track drivers’ activity in real time, and vehicles may even be outfitted with gadgets that track their travels and give executives the data they need to maintain compliance.
  • Businesses may invest in real-time payroll systems and have clear procedures for salary payments and reward packages.


As important as the transportation business is to the global economy, problems are unavoidable. It is up to a company’s HR administration to anticipate and solve the difficulties spanning numerous areas appropriately. Because of technological advancements, there are several digital answers to various challenges today. HR managers merely need to browse through to determine what works best for their organizations.

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Abdul Aziz Mondal

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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