When you hear the phrase “demand-side platforms” you may feel rather confused by the terminology. After all, you probably know how to advertise your brand products using regular SEO techniques.
If you have optimized your website and already have your Google ads in place, there is a chance that you may feel worried that you have no other ways left to improve your marketing strategies. We are here to tell you that demand-side platforms are the next step to increasing your visibility in the world of advertising and marketing.
What are demand-side platforms?
Terminology aside, a demand-side platform, also known as a DSP, is an automatically programmed advertising platform. Marketers can use it to keep an eye on different advertisements placed on a variety of platforms. This includes mobile, TV, search engines such as Google ads, and social media feeds.
With a DSP involved in the purchasing of your ads on a variety of platforms, it should make the process simpler, more cost-effective, and efficient when it comes to finding the perfect server.
If you decide to use a demand-side platform, you will find that the purchasing process of any type of advertisement is automatic. That means it will be active in real-time and will monitor what platforms are worth bidding on for ad space. This includes being able to have a platform for animations, videos, and images. All you need to let the system know is how much you want to spend on ads.
Your rate will depend on the cost per click and cost per action. That means you don’t have to overspend and can instead focus your attention on the effectiveness of your ads.
Why does my brand need demand-side platforms?
Should you have the majority of your advertisements online, DSP advertising can make the process of finding placements much easier. Instead of having to scroll through endless platforms to locate what ads have already been put up, you can have them all in one place. Your dashboard can keep all of your ads together so you can track how they are performing, as well as the amount of traffic they are bringing to your website.
In addition to this, DSP can actually work with third-party providers. Therefore, they will be able to use customer data to locate clients that will pay attention to your advertisements. Instead of ignoring them, the ads will be tailored to their tastes.
What do I need to know about demand-side platforms?
Are you considering purchasing a DSP? If you are then there are a few things to consider before you get started. Make sure to purchase your DSP based on:
- The number of people it can appeal to (aka. Demographics)
- How much does it cost to purchase
- What type of training there is to use it
- Ease of use
- Whether or not there is support to use it
If you keep these criteria in mind, you will find a DSP that can help you take your advertising to the next level. Don’t forget, if you aren’t sure about purchasing a DSP, you can consult a specialist for help.