When you have an e-Commerce site and you’re chasing conversions, the name of the game is really about interactivity. You want your site visitors to feel like they’re getting an experience that rivals brick and mortar retailers, or maybe even exceeds in-person shopping.
If you’re an e-commerce retailer and you’re not seeing the sales you want, it might be time to evaluate your interactivity and see where you can make some changes in the e-commerce site design.
If you are a business looking to explore the profitable and exciting world of eCommerce solutions, there are some things you need to consider. The first and foremost being the look and feel of your eCommerce site. Unless the design is attractive and has a fluid user experience, you will not get the traction and performance, which you are looking for.
1. The Search Experience
The more robust you can get with the search experience on your site, generally, the better it is for your customer. This is particularly true if you have a lot of products. For example, the FootSmart search bar is featured on a Kissmetrics blog about improving the website search experience. There are many e-commerce site examples that can help you in optimizing the customer’s search experience.
First, the search bar is a different color so that it stands out from the rest of the interface, and then the results page puts each product into its own grid cell. There are great options for sorting, and everything is well-organized.
You want a detailed search experience, but also one that’s simple and user-friendly at the same time. You can also hire a professional e-commerce site builder so that you do not have to do extra hard work on it.
2. Let Them Try It On
Eyewear retailers like Glasses Gallery have really led the way regarding creating opportunities for their customers to try on products. For example, if you’re shopping a particular brand at Glasses Gallery like Below the Fringe, you can choose the Buy Now option, or you can choose the Try On feature.
It’s not just glasses retailers that are doing this though. A lot of home décor and furniture companies are allowing users to upload pictures of their rooms and then try out items and see how they’ll theoretically look. It also goes in the testimonial part of the e-commerce site design.
For example, Myntra’s e-commerce site started this new campaign where they were allowing their customers to make the first purchase by trying out the product at first. It was one of the best digital marketing campaigns because it not only built a sense of trust among the prospects for the brand but also increased their online reputation a lot because this offer boosted their sales funnel.
3. Chat Features
The idea of using a live chat feature on an e-Commerce website is one that’s growing in popularity. Consumers are used to an on-demand world where everything they want is available immediately, so why shouldn’t they have customer service and help when they’re shopping online? It’s like being able to speak to a sales representative in-store, and it’s a good way to keep customers happy and returning to your e-Commerce site.
Nordstrom is a retailer that’s done a good job of streamlining their online experience to match the satisfaction their customers derive from shopping in-store, and just one of the ways they excel is by offering not just the ability to call or email when you need help, but to set up a chat. Having a chat to support also leads to a satisfactory customer experience ultimately becomes one of the greatest e-commerce site examples.
People nowadays want to get an instant answer to the queries they are making in the search engines. In fact, Google’s new idea of featured snippets come from this concept only. Therefore, getting chatbot support by your e-commerce site builder will not only enable the prospects to get an instant answer to their queries but will also enable you to gain some insights on their likes and dislikes.
4. Personalized Shopping
When people shop, they love to feel like it’s an experience and a product that’s personalized to them. Nike does an outstanding job of this with their Bra Fit Finder on their website. Users are guided through a measuring process that provides them with a high level of detail as well as images. They then add these measurements to the bra finder including band and cup size and the consumer can move on from there to find the perfect bra for them.
Ecommerce websites can do a lot in helping create positive shopping experiences for their customers. The best companies employ a year make model finder to help customers get detailed information about the kind of product they are looking to buy. This helps elevate the shopping experience and also adds to the credibility of the brand.
Your e-commerce site builder should be particular about this navigation system of such a website so that it becomes easy for the customer to find what they want.
5. Use of Appropriate Colors
It is evident through many websites that some color act as a catalyst in the human brain and makes them take the decision of whether to purchase the product or service or not. Some e-commerce site builders say that green is the best way to convince a customer, because to the human mind green means a signal to proceed further without any risk.
Whereas red is the color of persuasion. Sometimes red also gives a negative signal to the brain so using red is okay but it can have its demerits too. So be very careful while you choose the theme color of your website. Good color contrast is also a sign of a good e-commerce site design. Here are some good e-commerce site examples which will help you in understanding why color is an important factor for the e-commerce site other than impressive graphics:
- Odd Pears: this sock retailer knows how to use green.
- Huge: Not only in name, but it is also really huge in color contrast too. Therefore comes in the list of one of the best e-commerce site examples.
- Trainline: Amazing graphics combined with smart color codes to give maximum approach.
- Panic: Vibrant design with eye-grabbing color codes.
- Lush: Simple, elegant, yet gives a clear message to its prospects.
Of course, this is a tiny sample of ways you can make your e-commerce site design more interactive, which is good for consumers and good for business. Also, leave a comment in the comment section to let us know about your feedback on our business blog on e-commerce site design more customer interaction.
Mashum Mollah is a tech entrepreneur by profession and passionate blogger by heart. He is on a mission to help small businesses grow online. He shares his journey, insights and experiences in this blog. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you. Follow him on Instagram, Twitter & LinkedIn