When you are building a website, there are two important things you have to consider – search engines and consumers. As different as those entities are, they are very closely intertwined when it comes to web design. That’s because the mark of a great website is that it meets the consumer’s need and ticks the boxes of search engines who are looking for specific things in a website.
Think about it like a scale. You want both sides to be level, which means you need to put equal weight into each one. That doesn’t mean you use the same strategies for each side, but you need to put an ample amount of time and effort into balancing out the two. A lot of businesses struggle to find this balance. They hire SEO professionals and web developers who have very different jobs. If they don’t work together, the website cannot successfully balance the needs of consumers with the demands of ever-changing search engines.
So how do you find that balance? Our Charlotte web designers offer some pointers for finding a balance between SEO and website design.
Finding Balance between SEO and Website Design
To strike a balance between SEO and website design, consider these elements of web design and how they relate to both.
Web developers focus on website navigation in terms of making sure the site is built correctly for user interaction. Not only does this help your users have a better experience with your site, but it is also important for SEO. Search engines like Google consider how your site performs, such as page load speed, when crawling and ranking sites. It is important that web developers and SEO professionals work together to ensure an optimal experience and compliance with search engine algorithms. You can find this balance by:
- Using a hierarchy system for content organization. Use categories and subcategories to organize your content and not overwhelm the user.
- Cross-linking between your own pages. Internal links are a great way to build your SEO strength and also make your site as useful as possible. Link your blog posts to your main pages, and make sure your most important pages link to your contact page.
- Making sure the site doesn’t require too much brainpower. Your website’s purpose and use should be easy for the user.
You may have heard the saying that “content is king” in the SEO world. Often, that is true. Content includes all of the words on your website put together to make users see who you are and what you have to offer. The content on your site informs customers, engages them, and helps them find their way through all that your site has to offer. With that in mind, your content development strategy should be such that users are given only the information they need. It should be easy to read and understand, and your calls to action should clear.
Wherever there is content on your site – text, animations, graphics, etc. – make sure that those elements are displaying and responding properly. That is where the balance between SEO and web development comes in. Even the best content in the world will fail if what it asks the user to do doesn’t work.
Optimize Your Images
Along the same lines as content, even the best image means little if it is not properly uploaded and optimized for your site. A great image that is blurry, too small, or doesn’t load on mobile will detract from your site and lose user interest. Images are important to building your site and displaying your products and brand. They are also important to SEO because search engines index images with alt text just like they do content.
Find Your Balance
As you can see, there are many ways that SEO and web development go hand-in-hand. The best way to find this balance is to have your SEO and web development teams work together from the beginning. That way, you establish the balance early and you won’t have to worry about connecting the two down the road.