Organically generating your traffic is known to be an extremely effective method when done right, but it is quite a long-winded tactic as it takes time for people to realize who you are and what you can offer.
Paid media on the other hand is a straightforward method where you can identify your target audience through the different factors you have to select when creating an advertisement. This allows you to reach your target audience within a shorter time frame when your ad is released onto the platform.
However, how can you use paid media to generate more leads and sales? Let’s dive into it to see if it’s worth your time when trying to push your product or service to the masses.
Different Marketing Channels You Can Use For Paid Media
If you’re looking to reach your audience in quick succession without looking to build a long-term inbound marketing strategy and have the money to invest in paid advertising – social media platforms are the way to go for your paid media needs.
- Snapchat Ads
- Facebook Ads
- TikTok Ads
- Youtube Ads
- Twitter Ads
- Instagram Ads
- LinkedIn Ads
These are examples of some of the most prevalent social media channels that you can use to your advantage when it comes to planning an effective paid media strategy. If you don’t know what your target audience uses the most, we would recommend you take a look at the data to see what you could find the most success with.
How to Generate More Leads and Sales With Paid Media
Paid media has been favored among businesses for years and you’ve probably seen some of the leading brands in the world advertise their products and services all over your social media feed.
Speaking with paid media professionals Fuelius has given us great insight into how you can utilize paid media to generate more leads and sales through social media platforms.
Understanding Your Paid Media Goals
Many companies often begin paid media campaigns without any idea of what they want to achieve. Often, it is to make money but paid advertising goes much deeper than this. Some companies aim for traffic or engagement and others just look for sales.
Both are not wrong and that is why you have to assess what you desire. If you’re just selling a product that you believe will be a viral success – making a sales-based campaign will suit your advertising style.
However, if you want to build more brand awareness/ relationships with your target audience before you sell your product or service – engagement and traffic campaigns will be the way forward.
Advertising Optimisation
Whether it be social media or Google advertising, continual analysis across all your social media and Google campaigns is needed for optimal results. Releasing different types of ads to your audience and seeing what is performing best will give you a good indicator of what you should continue to produce.
Top-Tier Design
In the modern era, it is becoming increasingly hard to stand out with all of the ads going live across social platforms. However, if you take time to either learn how to create captivating ad designs or outsource your work to a successful company – you will begin to see some traction in your advertising campaigns.
Landing Pages
All ads have to lead a potential customer or client to somewhere where you’ll receive a payment, subscription, or even just a reader. Without any interaction, engagement, or sales – there is no point in releasing a campaign to the masses.
Ensuring that your landing page is straightforward and has a clear call-to-action behind it is essential. If your audience enjoys your landing page and continues towards the CTA (call-to-action) – there is a high chance that you’ll get what you want if structured properly.
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