How Much Is A Dunkin Donuts Franchise Worth?

How much is a Dunkin Donuts franchise worth? If you are considering starting a food or restaurant franchise, Dunkin Donuts is one of the best options. But how much is a franchise worth? Is a Dunkin’ Donuts franchise good for your business aspirations?

The American market is populated with a huge number of people who regularly drink coffee. In fact, 45% of American coffee consumers love to drink coffee from Dunkin’ Donuts.

Please read this article to learn all about the Dunkin Donuts franchise and its cost.

About Dunkin Donuts

Dunkin’ Donuts, as a franchise, goes way back. It started with a Boston native named William Rosenberg. Rosenberg had a long career working at construction sites and different factories. He saw the environment around him and understood that most people working around him loved to eat donuts and coffee. The idea of this quick-service restaurant emerged from there.

Rosenberg took to Quincey Massachusetts, to build his quick service restaurant named Open Kettle Doughnut Shop in 1950. Yes, the shop had a different name back then. But over the last century, it has become Dunkin’ Donuts and has more than 2500 locations. What’s more, they have expanded and now have 11000 locations worldwide.

Dunkin Donuts combines different types of locations across the world. Most restaurants are coffee shops with different varieties of donuts for people with sweet teeth. The franchise’s history is tempting enough for business owners to consider owning a location. So, if you are considering owning a franchise under Dunkin Donuts, you must know the different things you need to follow.

Dunkin’ Donuts Franchise Overview: What to Know

A Dunkin Donuts franchise brings many opportunities for owners willing to start a franchising business. Look at some of the fair overviews of some good reasons to start a Dunkin Donuts franchise –

  • Dunkin Donuts is rated number one in the baking goods and coffee industry, according to Entrepreneur.
  • Even the Airport Franchisor rates Dunkin Donuts as number one.
  • It is also rated number one in customer loyalty by the Customer Loyalty Index by Brand Keys.

Now, the funny part is that the business no longer goes by the name Dunkin’ Donuts. They dropped the Donut in 2019, and now it is only Dunkin.’ The brand was planning to rebrand itself and not just stay as a donut and coffee restaurant chain.

The key dominant feature of this restaurant chain is that it is a quick-service restaurant. They are the best at selling great donuts and coffees. In 2023, they generated 1.4 billion USD in revenue. Currently, Dunkin boasts 13500 stores across 42 countries in the world. Also, they serve 2020 customers every day.

How Much is a Dunkin Donuts Franchise Worth?

Coming to the main topic of this article, “How much does a Dunkin franchise cost?” the cost of a Dunkin Donuts franchise varies and is not fixed. It can take different figures based on locations, and the size of the store, etc.

As a business owner, you must be aware that there are several factors and fees associated with opening any franchise. It includes the fees, purchasing store locations, etc. Usually, it can add up to a massive chunk of early investment.

Following is the breakdown of costs associated with opening a Dunkin Donuts franchise –

Total investment range: $97,500 – $1.7 million

Initial franchise fee: $40,000 – $90,000 ( may change according to locations)

Liquid Capital: $250,000 minimum

Net worth: minimum of $500,000 minimum

Leasehold improvement/Construction: $60,000 – $300,000

Royalty: 5.9%

Liquid Assets: $250K

Training: $2,000 – $15,000

Yes, the initial figures you invest in a Dunkin Donuts Franchise are immense. However, compared to some similar food franchises, it is comparatively lower. At the same time, Krispy Kreme franchises cost you around $1.9 million.

If you are considering opening McDonald’s, you have to pay a higher upfront cost. A 2023 estimation suggests that you have to pay around $1,809,500 as an upfront cost when opening your Dunkin Donuts franchise.

Dunkin Donuts Franchise: Pros & Cons

So, now that you know how much a Dunkin’ Donuts franchise is worth, you might be ready to get your business started. But you must also explore the pros and cons of starting your franchise with this franchisor. Here is a detailed overview –


  • The brand authority Dunkin Donuts has been able to build is unparalleled in this industry. It is certainly something for the business owners to strive for.
  • A massive line of amazing food items like donuts and coffee are craved by millions of people worldwide. A business owner certainly does not want to miss out on a market opportunity.
  • There are 1200 locations worldwide and over 8000 in Dunkin, USA.
  • Like all other franchise owners, business owners become their own bosses.
  • The franchisor provides online courses on business management. They also have the Dunkin Donuts Online University.
  • The franchisor offers strong support and training.
  • Owners get to attend a three-day business course in Massachusetts and Boston when the application gets approved.


  • The financial barrier to entry.
  • Because the brand voice, authority, and structures are all set, there are few things that a business owner cannot take on their hands. So, there is limited space for creativity. As the business owners are supposed to follow the standards of the franchisors, their hands are also tied to some rules.
  • There is a lack of financing options provided by Dunkin Donuts. However, the franchisor might recommend SBA-backed loans from some of their preferred lenders.

How to Open a Dunkin’ Donuts Franchise?

How to Open a Dunkin' Donuts Franchise?

The process of getting started with a franchise business is time-intensive. You must approve your application, find proper financing options, and a lot. There’s a lot of work that you need to get done before you have your franchise up and running.

The application review and approval process might take 60 to 90 days. Next, you will be working to get your store developed, costing you eight to fifteen more months. During this time, you will be securing the store location and training the crew. I have broken down the process into steps you can follow –

Dunkin Donuts Franchise Application

The Dunkin’ Donuts franchise starting process starts with owners submitting their applications online. Business owners must also upload their resume with the application. Remember to tailor your resume according to Dunkin Donuts’ requirements.

When Dunkin receives an application, they will send the owner the disclosure and qualification package. Here are some of the things you will find in the Dunkin Franchise –

  • Dunkin’s financial statement.
  • Franchise agreement copy.
  • A list of currently operating franchises to help you answer any queries.
  • Breakdown of franchise cost.
  • Cost breakdown.

This documentation helps the owners finalize their interest and make a final decision. Franchise owners can review it themselves. But it would be great to have an attorney look at the documents.

During this phase, the franchisor can ask you for proof of your citizenship and your assets.

They will also run the credit report and conduct background checks. Owners can call it the initial screening.

Write a Business Plan for Your Dunkin Donuts Franchise

Next up is writing down a business plan. A business owner meets a franchise manager at this point. They will help the applicant with all the stages and requirements during the application process.

Since you are deep in the consideration phase of starting a franchise, ask the manager an adequate number of relevant questions about the franchise. Do not forget to utilize the list of franchisees that comes with the disclosure and qualification package. Ask for feedback and ask the franchise managers all the relevant queries that will help you make the right decision.

If all the feedback gained during this process is positive, you can go ahead and start writing your business plan. Also, when writing a business plan for a Dunkin Donuts franchise, include the following parameters –

  • Market Analysis
  • Potential sites for building your Dunkin Franchise.
  • Marketing plan and sales process.
  • Financial plan and projections.

Get Franchise Application Approved

This is the point when you get your Dunkin Donuts franchise application approved. Once the application and resume submission are complete, the credit check and screening process is underway, and the business plan is written, you are ready to get your franchise application approved.

Next, all you have to do is to sign the SDA ( Store Development Agreement). Through this contract, you gain the right to set up a Dunkin Donuts franchise location in a specific geographical location.

At this point, the franchise owner must also sign a franchise agreement with the franchisor. The agreement includes the expectations and responsibilities of both parties. For example, a franchisee might have to open a certain number of store units while the franchisor has to provide marketing materials.

Get Ready To Open Your Location

Once your application gets approved, it is time to start your franchise training. Don’t worry; Dunkin Donuts provides all types of training and support to franchisees. You will get –

  • Online courses on Business management.
  • Three-day business course in Boston, Massachusetts.
  • Help from a team that supports you with financing, selecting sites to build a unit, and starting your Construction.

Once site construction is done, ensure that the store designs comply with the brand requirements. This includes putting up the store hoardings and using the brand colors ( Pink, Brown, orange, and white). Also, the Dunkin franchise owner must onboard their new recruits. They also must comply with the hiring process and guide provided by Dunkin.

As a franchise owner, you must ensure you are hiring the right well-trained staff. Next, see that your ingredients are pure and fresh. Ensure that the coffee is top-class before you open your store for customers. With that, you are finally ready to open your store.

Am I an Ideal Candidate to Open a Dunkin Donuts Franchise?

Now, for the final step, you might still be wondering if you are the right candidate to open a Dunkin store or not. Of course, the brand is great, and the support and guidance from the franchisors are adequate. However, you will need to have certain personality traits to be efficient in this business.

For self-identification, answer the following questions yourself –

  • Do you have previous experience in retail, food service, or in multi-unit management?
  • Are you willing to meet the brand and company requirements of the franchisor?
  • Understanding of real estate.
  • Do you have a good understanding of the real estate process? Can you find the ideal place for your restaurant?
  • How good are you with interpersonal skills? Can you properly carry out efficient communication with your customers and provide good customer service? How good are your communication skills with corporate personnel?
  • Is you patient enough to undergo the long application process?
  • Are you committed to going through all business and marketing training consistently?
  • How flexible are you in making effective business decisions?

How Much Can I Hope to Earn as a Dunkin Donuts Franchisee?

How Much Can I Hope to Earn as a Dunkin Donuts Franchisee?

If the business plan, the investment, and your personality traits align with the Dunkin Donuts franchise, you can go ahead and start a location. But you must also be sure about the money. All the energy and time you are putting in are for money.

The good news is – the earning potential is huge with the Dunkin Donuts franchise. As per Quora, you can hope to make $ 124,000 annually. This means that you will make around $60 per hour. The earnings are comparatively 70% higher than you will make as any other food franchise owner. The average earning potential for other franchise owners is around $60000.

If you choose the right location (like a free-standing store, a mall/shopping plaza, etc.), you will get the right amount of traffic. The right location always affects the profit margin you get out of your Dunkin Donuts franchise.

Final Verdict

Before you make any decision about buying a Dunkin’ Donuts franchise, check all the requirements and information necessary. Also, remember to always align your vision with what a franchisor requires of you as a franchisee. Hopefully, this article was able to provide you with valuable insights. Please share your feedback regarding the same. Thank you for reading.

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