Do you have a blog site that you use for your business? Or do you have a page on your own website for this purpose? Then you’ll want to ensure that this content is always going to be fresh and relevant to your audience so that you can use it as another technique to bring in new clients/customers and keep your regular ones interested and engaged when it comes to your B2B website design.
1. Research Your Subject
Be sure to do plenty of research so that you don’t dry up when it comes to writing about the same or similar topics. Start out at your area of expertise, looking at it from different angles. Then you can get your readers to return.
2. It’s Good to Be Different
You might need to push boundaries with thought-provoking and controversial topics. Don’t be afraid of trying something different. You can always look at the results to see how your readers liked it (or didn’t). You might end up finding a new style that works for you.
3. Guest Writers
Open up to working with some guest writers. You can form relationships with bloggers who are like-minded. They’ll be able to help you put together fresh content, and you can remain loyal to your brand. It really is a win-win all around. Just avoid asking too early; instead, give some time to expand on your relationships.
4. View Your Competition
Keep an eye on your competition. You can also get some ideas this way from those who work in the same field. See what they’re discussing but make sure that you don’t write anything too close to their content.
5. Plan Ahead
Everyone has their own ideas on how far it’s best to plan ahead. Make up a blog calendar schedule and fill it in when you’re feeling creative. If you try to do this at other times, you might feel too much pressure and be unable to come up with as many ideas.
6. Locate Business Keywords
After you first start to write a blog, you’ll spend a little while finding the right keywords. Use some of these for each of your blog posts. When you have some defined keywords, then expand your blogs around them. Check these words and phrases against search engines so you can see what terminology customers tend to use.
7. Meta Descriptions Are Important
Your meta descriptions should feature your keyword or some related words. They also need to have a great style. Don’t try to game the search engine. The purpose here is to get the person who’s searching to check out your site. Style does lend to your relevance, especially when it comes to using limited space in order to bring up the problem, match intent, and score interest. You also would do well to include a call to action statement there, if the space permits.
Mashum Mollah is a tech entrepreneur by profession and passionate blogger by heart. He is on a mission to help small businesses grow online. He shares his journey, insights and experiences in this blog. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you. Follow him on Instagram, Twitter & LinkedIn