Whether your company is interested in gaining more funds or uplifting, you need an Investor Relations (IR) website.
After all, an IR website is the most trusted source of information for the bulk of investors. It also offers a compelling reason to invest and establishes the need to move your organization forward.
Until now, your in-house team may not have had the time or expertise to develop your online IR platform. Here, you may consider partnering with a developer to create the perfect website for your brand strategy.
Here Are Four Important Mistakes When Selecting An IR Website Developer
Let’s look at some mistakes you must avoid when selecting a partner to build your IR website:
1. Selecting a Developer Lacking in Specialized IR Knowledge
Your website developer needs specialized knowledge in IR.
For example, they should know about:
- SEC regulatory guidelines
- GDPR
- Stock markets
- Public companies
Ideally, they should serve as more than just developers but expert consultants, offering insights about design and content that strengthens your website.
Of course, they should also have the development and design skills to create a world-class website. Your website should have a modern and intuitive design. It should boast engagement features such as livestock prices, email alerts, live chatbot, webcast replays, and much more.
Users should be able to seamlessly navigate your website across devices, from laptops to tablets and smartphones. Information should be clean, with fewer menu options and text, and more compelling visuals that induce a call to action.
2. Selecting a Developer That Doesn’t Offer Engagement Analytics
Engagement analytics website integration is critical nowadays.
It helps you:
- Respond to potentially disruptive activist investors on your digital properties sooner.
- Evaluate user behavior to prioritize the right investor.
- Speed up your outreach to drive engagement by recognizing fresh or targeted institutions visiting your website.
- Visualize investor behavior to help you make smarter decisions.
- Understand the effect of your tactical touchpoints with the capital markets.
Partner with a website development team that can elevate your IR program with engagement analytics that aggregate visits, downloads, page views, average sessions, bounce rates, email alerts, event analytics, and much more.
Avoid IR website partners who can’t help you interpret investor actions into a proactive approach through engagement analytics.
3. Selecting a Developer Without a Background in Security
With online breaches rising, you must take website security seriously. At the very least, a security issue could result in downtime that’s frustrating for you and your visitors.
A data leak can also be costly for your carefully cultivated business relationships, investor relations, and stock value. Moreover, due to increasingly tough compliance laws, you could face federal fines and civil penalties.
After shortlisting website developers with specialized IR experience, check their security expertise. A website with a SOC-2 certification is a must, for instance.
4. Selecting a Developer with a Reputation for Tardiness
Check your IR website specialist’s references, work, and samples. They should be hitting their project start dates, completion timelines, and cost estimation while completing all promised features.
An experienced IR team that has the skills and resources to manage projects without making sacrifices is a good option. On the other hand, a developer that doesn’t reply to emails on time or is late for meetings may not have the necessary project management skills.
Your IR website is a critical aspect of your branding and communication strategy. Don’t roll the dice on it. Work with a renowned IR team that offers the best customer service, support, and portfolio.
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