Before your company sets off on a social media marketing campaign, it is first important to nail down a solid custom brand that will immediately grasp the attention of users across the world.
Your company could have the best products and services, but in 2023, consumers decide to engage depending on what they see.
According to recent statistics, as many as 82% of shoppers make purchases through social media – with 29% purchasing once a week and 24% purchasing more than once a week. But social media is all about short, snappy, and quickly digestible content in a visual form. It isn’t like a blog, where you can take time to explain what your company does, along with its values and goals.
In this way, you need to ensure that you utilize your social media platforms to not only market and gain insights from your customers – click here for more information on this – but also hook those followers with the backbone of your marketing plan – the custom branding.
What Is Custom Branding?
Custom branding refers to the unique image and name of your business. When you think of the best brands in the world, like Coca-Cola, for instance, you immediately think of the swirly font in front of a stark, red background. Likewise, when you think of Nike, you think of a simple “tick”.
A custom brand is designed to stand out amongst competitors so that you are entirely distinguishable from one another.
To give another example, think about the similarities between Pepsi and Coca-Cola. What are the features that distinguish them? The branding. It is important, in a world full of competitors, that you customize everything from features, colors, logos, pages, videos, and style too.
How To Create Good Custom Branding
The first thing you need to think about when creating a custom brand is consistency. It can be easy to have a number of different ideas only to fall into the trap of utilizing all of them. If you do this, then there will be no definitive focus for your brand, and customers will end up feeling confused and disorientated by your content.
In this way, you need to come up with guidelines that can ensure your brand stays coherent across the board – even if your company has a constantly developing personality.
It’s also important that you research your customers and competitors. One of the reasons your competitors are succeeding is because of the role a brand plays in business success. Yes, we mentioned making your brand completely distinguishable, but that doesn’t mean you cannot glean inspiration and get a feeling for what your target audience might react positively to.
As well as this, ensure that you are focusing the brand on your company’s personality. It is not just a case of creating something eye-catching and quirky. It must fit with your company’s values, services, and the goals that you are reaching for Essentially. It must say everything there is to say about your business through visuals alone.
It’s easier said than done, but if you apply a good custom brand across your business, then your social media marketing plan is likely to be far more successful in the long run.
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