Accelerating Sports Partnerships: Birla Tyres Becomes Official Tyre Partner of Asia’s Biggest Cricket Tournament

Kolkata, September 10, 2025 – Both cricket fans and automotive enthusiasts are equally excited as Birla Tyres announced its partnership with the DP World Asia Cup 2025.  It is now the Official Tyre Partner of the biggest cricket tournament in Asia.

The brand surpassed a significant milestone with this collaboration. This way, it mixes the dynamism of cricket with engineering precision. With this partnership, the Indian tyre giant is trying to connect with more than a billion cricket fans across the continent.

When it comes to reaching out to Asian viewers, this partnership is a lot more than mere branding. It is actually a celebration of common values. Both the DP World Asia Cup 2025 and Birla Tyres are about endurance, speed, and strategy. Hence, as fans get prepared for the tournament, Birla Tyres is trying to ensure the excitement stays on both the pitch and the road.

Birla Tyres Becomes the Official Tyre Partner of the DP World Asia Cup 2025

Birla Tyres has made a historical move by focusing on lifestyle and sports marketing as it partnered with the DP World Asia Cup 2025. With this partnership, Birla Tyres will feature massively across digital platforms, stadiums, and social media platforms throughout the tournament.

Both partners will benefit from this collaboration. This will include exclusive product showcases, co-branded campaigns, and multiple interactive features for fans. The goal is to bring fans close to the game as well as the brand.

The DP World Asia Cup 2025: Asia’s Biggest Cricket Showdown

The DP World Asia Cup is a major event in the cricketing world. This is because some of the major cricketing powerhouses will come together to play in Dubai. The teams include India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, and more. Hence, the tournament is sure to bring new records and tense matches.

Moreover, more than a billion fans from across the world will tune into the series to experience the best teams coming head-to-head with each other. Hence, Birla Tyres will have numerous opportunities for visibility and engagement. This will allow them to connect with diverse and passionate cricket lovers.

Why the Partnership with the DP World Asia Cup 2025 Is Significant for Birla Tyres?

With this collaboration, Birla Tyres has taken a big step to reach out to a large number of cricket fans. They aligned the brand with one of the biggest sporting events in the region, where people get emotional.

In fact, Mr. Anurag Choudhary (CEO & CMD of Himadri Clean Energy Ltd.) hailed the partnership by commenting, “Becoming the Official Tyre Partner of the DP World Asia Cup 2025 is a proud moment for all of us at Birla Tyres. Cricket is more than a sport; it is an emotion that unites millions of people.”

Apart from that, the partnership will also allow Birla Tyres to make the most of digital platforms. This way, they will create immersive experiences for fans. These include real-time match updates, player interactions, behind-the-scenes content, and more. The goal here is to connect with fans throughout the tournament.

About Birla Tyres

Since 1991, Birla Tyres has lived up to its reputation for manufacturing high-quality and durable tyres. For more than thirty years, the company has been creating high-performance tyres for vehicles across commercial, passenger, and agricultural segments.

In addition to that, the tyre giant has a strong focus on innovation, customer satisfaction, and sustainability. This way, it constantly evolves with changing times and customer demand.