There is a visible shrinkage of the world in terms of connectivity, and people are coming closer day by day. The advent of computers and the Internet has been playing a massive role in digitization. Everything that was documented manually is now done digitally. The process started in the 1980s when personal computers made their way into homes.
A few years later, the Internet came over in the form of landline-connected modems. Though it seems like ages ago, it is just the story of a few decades ago. Science advancements were rapid in technology, and the Internet and computers started becoming better with each day. Laptops, followed by mobile phones and then the Blackberry, which could connect the phone with the Internet was just the beginning.
The real transformation began when smartphones took over, and laptops became smaller. Also, tablets, which lay somewhere between laptops and smartphones, became another way of increasing connectivity. Going forward, 3G, 4G, and 5G took over the world by storm.
The Internet became an accessory for typically everyone. With high-functioning applications and programs, everything became highly dependent on the Internet. Today, we live in a highly digitized world, depending on the Internet, and is becoming successful by connections every second.
In a connected world, businesses rely on digital marketing. Strategies in this sphere include paid ads, content marketing, and search engine optimization (SEO). Businesses can choose the best tactic to capture their target audience’s attention and rank high in search results. For instance, dentists need dental SEO to land on top of search engine results pages (SERPs) and stand out from the competition. The same holds with law or real estate, plumbing companies, restaurants, etc.
How Marketing Has Changed Overtime
Suppose you have developed a unique product that can revolutionize the relevant industry. However, you need it to become famous. You want everyone to know about it and how it can change peoples’ lives. Traditionally, you would choose advertising by print media or by television commercials.
Every business, whether big or small, or in the B2C or B2B space is looking to make the most of digital technologies, platforms and software. For example, even if you are a dentist and run a practice, you can benefit greatly from a dental temp agency. They will be able to help you with all your appointment scheduling, record keeping and organize your day-to-day commitments by hiring trained staff and personnel. This can allow you to leave the bureaucratic or administrative tasks to an expert and free up your time enabling you to do so much more.
But now the trends have changed and what you need to put your brand out there is a great digital marketing campaign because whatever makes it to the news is generally first seen on the Internet. Also, data licensing and cookie policies have made it convenient for social media platforms and other data giants like Google to target the right audience for your product.
For example, suppose you are opening a restaurant and want to utilize a digital marketing strategy. In this case, a social media platform such as Facebook can be used to only target people who live in the area and have a history of visiting restaurants frequently. This data comes from the GPS, check-ins, and likes which track the location of almost every individual. The following are the leading social media platforms that make digital marketing a rising trend.
1. YouTube Videos
Video blogging is not a new practice. It was one of the first few platforms where people would upload videos about their passion. Makeup, travel, storytelling, and so much more, were prevalent in the beginning. However, vloggers refined their techniques with time and equipped themselves with better cameras, stands, and even editing methods.
Paid advertisements in these videos are one of the most common methods of targeting the desired audience. The higher the viewership of a video, the higher the line-up of sponsors for advertisements. Also, this is a growing market to target all age groups, from babies who listen to nursery rhymes to mums who love viewing baking and cooking content. Everyone is an ad target as long as the platform holds enough information about them.
2. Facebook Timeline and Videos
Facebook is growing and branching out rapidly. We often see examples of Facebook’s methods, such as seeing a product on our timeline that we do not follow directions but have a friend that does or has recently engaged with it.
Likewise, suppose you have recently searched Google and visited a website looking for a sweatshirt. The next thing you know, Facebook will insert visually appealing ads of brands and businesses selling sweatshirts into your timeline, stories or messenger feeds.
Also, the videos on Facebook are now routinely spiked with advertisements. No matter how long or short a video is, if it is coming from a source with a high number of followers, it is most likely to have a good number of short regular videos.
3. Twitter Trends
There is a different social media world on Twitter. It functions on hashtags. Anything or anybody, turning famous or talked about, will become a Twitter trend. The Twitter trend varies from region to region. However, it becomes a significant source of all the information about a particular theme.
The best way to use Twitter trends for marketing purposes is to start a campaign that resonates with the brand concept. It is similar to the contest culture in Facebook groups that bring out a brand’s name in the light.
Twitter is testing a new feature called Live Shopping, allowing users to shop for products directly from live video streams. This is a great opportunity for brands to connect with potential customers in a more immersive and engaging manner.
In addition, video content is becoming increasingly popular on Twitter, so it’s important to include videos in your marketing strategy. You can use clips to share product demos or behind-the-scenes footage, or to merely showcase your brand’s personality.
Instagram came forward as an app for sharing pictures, but it grew to become something completely different. It can be considered as mini YouTube with a sprinkle of Facebook. Why? Because it is now the bloggers’ universe. Anyone who has a natural talent will shine on Instagram. It is so because Instagram allows your content to be viewed or presented to others based on its algorithm. Also, bloggers get tons of PR packages from advertising brands to put their products on the map.
Also, every big and small brand that wants to make something out of its business makes sure of its presence on this platform due to its popularity. Sponsored advertisements are a digital marketing strategy that rarely fails to capture the targeted audience.
5. Search Engine Optimisation (SEO)
It is one of the biggest channels for digital marketing. Getting the right content across the Internet by using analytical tools and keywords can help strengthen your digital presence. If done correctly, it gets your product to appear in the initial results of google searches. You can hire a reputable digital marketing agency such as Lime Digital to boost the visibility of your website and send the right audience to your business.
To optimize your business website’s visibility, ensure a good local SEO strategy. This way, your website can rank well in local search results. So, claim your Google My Business listing and optimize your website for local search.
In addition, technical SEO is important for ensuring that your business website is crawlable and indexable by search engines. This includes optimizing your website’s loading speed, fixing any broken links, and ensuring your website is mobile-friendly.
Moreover, content marketing is still a powerful way to attract traffic and improve your SEO. So, create high-quality content relevant to your target audience.
Consider Reading: Digital Marketing Trends in the Forecast for 2022
Advantages of Hiring a Digital Marketing Agency
There are many benefits of selecting a digital marketing agency for your brand. Some of them are listed below:
- It is more cost-effective than a traditional campaign. It is easier to pay for these adverts, and the payment is well deserved because they are highly targeted. The social media platform algorithms are set as such that they do not show your advert to everyone. Instead, you can choose what type of audience you want to show your product to.
- The sole purpose of digitization was to connect people from all over the world. A marketing campaign will help you reach a wider audience and increase exposure. Your customer base could increase with a digital marketing campaign.
- Digital marketing enables you to connect with your target audience. It becomes possible to have an open channel of communication with your customers. So, it will give you a clear-cut idea about their needs and wants, what they expect from the brand, and how you can improve their experience. Also, you can connect with customers from any part of the world unless you choose not to.
- Digital marketing experts are available online as well. You can choose a reliable company and hire their services to promote your web page and business. They could help you with effective techniques for building a brand and increasing ROI.
- It is the easiest way to connect with the newer generation because the digital world influences them. If something comes up on a channel, they are more likely to relate to it or resonate with it.
Main Types of Businesses Which Require Digital Marketing
Primarily, all significant businesses rely on the wonders of digital marketing in this day and age. This form of marketing can really help start-ups and small businesses as it requires a small investment and can generate the desired results in a short span of time. Companies that are already established may have a strong social media presence and run marketing campaigns frequently. They might also have a loyal clientele and recognized brand.
SMEs can make the best use of digital marketing by announcing their products on various channels. Smaller businesses can use digital marketing to let people know about their existence and their methods of production.
Restaurants, especially new places with a smaller setup, can use this method to establish their brand. They can hire bloggers or social media influencers to sample their food, put up visually appealing images, and even ask their friends and families to share their campaigns on different pages and tag their premises or products to get the ball rolling. Moreover, targeted marketing by the algorithm will take your advertisement to the right person and could help boost visibility.
The entertainment industry is also benefiting from the perks of digital marketing. Celebrities take to their social media accounts to connect with their fans and share their upcoming projects and information about their lives (which social media users love).
Digital sources highly market retail goods for young adults such as electronics. Older generations tend to gauge the product online first and buy it from a physical retailer later on. In other cases, people choose to buy from the online marketplaces due to busy schedules, promotions, or lack of accessibility.
Most youngsters also prefer online shopping and eCommerce platforms. Getting their favorite products without leaving the house is an attractive option for the generation who grew up with smartphones and the Internet.
The Bottom Line
Digital marketing is a whole new world of selling your product and the possibilities are endless in terms of strategy. Due to increasing globalization, there is a big boom in the digital marketing industry, and it has almost become a standard practice for almost all businesses. However, the expertise of the marketer must be considered before hiring them. A big or small firm does not matter, but they must demonstrate experience and expertise. Only then will they be able to tap into the full potential of a digital marketing strategy.