With ChatGPT 4 recently being released and taking the world by storm (again), we are at a point where we need to ask ourselves a question that is becoming a bit too frequent – “Is this role going to be replaced by AI?”

There has always been a general understanding of the types of roles where AI can excel. It is technical and logic-based work where factual data exists. This makes it formidable in areas like basic programming, generic article writing, and similar roles. However, the field of Search engine optimization (SEO) has always been a bit of a wild card. On the one hand, it relies on logic and deals with algorithms. On the other hand, the very nature of search engine algorithms is ever-changing.

SEO is also a field that is closely related to marketing psychology and understanding what goes behind compelling content.

Businesses have long since made use of SEO consultants because of the inherent advantages of boosting online presence. However, do they still require SEO consultants in the age of AI?

The answer is very much so. Here’s why.

Seo Consultants Can Go Beyond Algorithms

Sure, AI may be competitive when it comes to working with algorithms, but the responsibilities of an SEO consultant are such that they are able to create better results through their unique approaches.

For instance, SEO consultants have a keen eye for assisting businesses in developing the right user experience for their particular niche.

Also, they can ensure that the content on your website resonates with your target audience. These skills come with experience and time spent understanding what makes content “high-value.”

Yes, every SEO consultant keeps themselves updated on algorithm changes, but the best ones learn to make their mark by helping you create high-quality content.

AI Struggles To Provide Specialized And Personalized Services

No matter how effective an AI model is, much of the effectiveness of SEO comes from consultants being able to understand a client’s business model, unique needs, and specialties that separate them from their competition. Plus, they have a deep understanding of the current market sentiment.

These aspects are not as easily grasped and understood by AI models as they are by human consultants.

Take Peter Rota, for instance. He’s an SEO consultant with over a decade’s worth of experience. From the testimonials of his clients, it is evident that many business owners prefer to work with someone who is trustworthy and understands how to generate leads and more traffic. Most businesses prefer this tailored approach instead of inputting requests into an impersonal computer program.

Additionally, at the heart of all sales and growth is the human element. No matter how far businesses try to make things scientific and data-driven, there are simply too many human variables to control.

Ai Models Cannot Use Human Creativity

While the goal of AI is to have it be an entity that is similar in capacity to the human mind, we are still quite a long way off from that. When AI is tasked with generating the content, say for the purpose of writing niche articles for your website, the content is generic and lacks uniqueness.AI models fail to look at the big picture and take advantage of human psychology in guiding potential customers through a sales funnel that takes them from mere awareness of your product or service to actually becoming customers.

This lack of human touch and creativity can also end up hurting businesses, as AI models are unable to adapt to unforeseen circumstances.

However, SEO consultants, especially experienced ones, use their intuition and experience to make important decisions when it comes to the most effective application of SEO and other digital marketing tools.

It is also useful to remember that this is not an either-or situation. Competent SEO consultants are already getting familiar with using AI tools in their workflow. By combining their existing experience with AI tools, it is obvious that they will be far more effective than a business trying to go at SEO management alone.

The Cost Factor

Due to the fame of ChatGPT at the moment, a lot of business owners are under the assumption that the use of revolutionary AI models is going to be cheap and inexpensive. However, it is likely that the moment AI models can help out businesses in any significant way, they will be quickly put behind a high paywall.

Secondly, no matter how many parameters you choose to feed a paid-for AI model, if multiple businesses use the same service, you lose your advantage of uniqueness, and it becomes pretty tough to beat the system and get your visibility up there.

The AI models that can truly be effective are ones that can be adapted and integrated into your entire business structure. Businesses ought to remember that these are the gold rush days of AI.

We are experiencing unprecedented and easy access to AI models, but this free access is not going to last forever. Sure, open-source alternatives are bound to pop up, but the ones that will actually make a big difference to businesses are likely to be quite pricey, given the amount of data that these models need to be trained on.

These options will be significantly more expensive and complicated to run than simply hiring an SEO consultant to work with you directly.

Conclusion

For the foreseeable future, businesses are going to be better served by investing in a good SEO consultant rather than in the still nascent stages of AI. Even in the future, though, AI models will lack the personal touch of a human.

In a world where people are quickly starting to dislike AI for its role-usurping tendencies, it is this human touch that is going to be valued more and more by consumers.

Read Also:

• Finding Balance between SEO and Website Design
• Getting Ahead In 2021: Using Search Engine Optimization Techniques To Do It