Lead generation is a very important part of any business, but it can also drain resources if you are not careful. You need to make sure that you have a good idea as to what you expect from your lead generation in terms of results, while also keeping an eye on the cost and efficiency of the practice. Here are some of our top tips for effective and affordable lead generation.
1. Word of Mouth
In the age of the internet, too many businesses have forgotten about effective word of mouth can be for lead generation. This comes about through the active influence and discussion of your brand, and it must happen on an organic basis. Rather than pushing out ads and paying for reviews, a simple recommendation from the right source can give you some fantastic lead generation and a ton of conversions.
Many consumers will trust a recommendation that comes from friends and families. Platforms like YouTube also give influencers the chance to speak about the products that they really love, and offer their opinions about new ones.
As a business, you need to think about how you can generate word of mouth. It might be as simple as asking a customer to leave a review or a testimony. There are plenty of third-party review sites that potential customers can head to when they are researching a new product. This could be the perfect place for them to find your company and see what you have on offer. Creating a trustworthy brand is incredibly important, and promoting word of mouth is a great way to do so. Take the time to work out how you can best implement this technique for your own lead generation.
2. Switch Your Approach
If you have an avenue of lead generation that used to work but doesn’t any longer, you need to think about how you can most effectively switch your approach and revive interest. For example, you might have invested a lot of time and effort into creating good email marketing campaigns. While they did generate some leads for you initially, this has now changed. Switching things up could be the way to go.
Have you considered direct mail as an alternative? Switching from email marketing to direct mail could be the move that you need to make to be able to get good results once more. The processes might be much the same as with email marketing but can give you the lead generation that you need once more.
You always need to make sure that you are monitoring the success of various approaches. What might work once could prove to be unsuitable faster than you think. Having a clear picture of your insights will help you to monitor the progress of these so you can make changes as needed. Lead generation can be surprisingly fickle, and you need to make sure that you are always doing what must be done to maintain your leads.
3. Host a Giveaway
One of the easiest ways to drum up interest in your brand overall is to offer a giveaway. You could gain interest from across many different parts of the internet as potential customers drop by to enter. Lead generation through this method is simple and easy to manage, and it could result in some fantastic results for you with a little spending.
However, you do need to make sure that you are offering something that will be of value to your customers as part of the giveaway. It can be far too easy to just pick an arbitrary prize. Sure, you will get some interest from the people who always enter competitions, but not enough to generate some real leads for your business.
Is there some product that you can offer from your business that would attract the attention of your audience? For example, online clothing boutiques could offer vouchers and free delivery to those who enter their competition. Other companies could offer experiences or even other products like televisions or game consoles. It needs to be of value to your customers so you are then able to get the engagement – and therefore the lead generation – that you expect from it.
4. Strategize Your Social Media
As a company, you should have a presence across multiple social media networks. Facebook, Twitter, Linked In, Instagram, and all the others have their place in a modern business strategy. However, you might be posting to all of them indiscriminately without strategizing and focusing on one network.
Take a look at your insights to find out where your highest traffic and engagement is. While you should not neglect the other platforms, this should be the one that you focus on. You can create a range of different posts and opportunities on this platform – from competitions as mentioned above and more – and you should be able to generate some great leads here.
You need to also optimize these posts so you can get the most from them as possible. Calls to action and links are a must. On the other end, make sure that your landing pages are set up to deliver your customers to the right place. Creating the right funnels means that you will not only be able to generate leads, but should also be able to hopefully deliver them to the places that you need them to be.
5. Create Video Content
Video content is a lot more accessible than it used to be. Nowadays, you can make some great and professional videos with nothing more than your smartphone. If you wish to create something with a little higher production value, you can consider the equipment to be a long-term investment that will prove to be cost-effective over time.
One of the easiest ways to use video for lead generation is through live streaming. Many different platforms allow you to go live nowadays, and it allows you to focus your content on the platforms that you are also strategizing your social media content across. This is a free and easy way for you to boost your profile and visibility online and means that many new and potential customers could find your company.
Make sure that you have a link to the right pages on your content, whether it is live-streamed or edited and uploaded to a site afterward. If you are putting the effort into creating this top-tier content, you also need to make sure that you are able to focus on lead generation through it as well.
6. Start Searching for Leads Now
Lead generation is one of those tasks that every business owner needs to have in the back of their mind. If it seems like you are at a standstill, it might be time to switch it up and try something else. There are always new techniques that you can use to find the right leads for your company, and you do not have to spend an arm and a leg doing so.
Take a look at some of the options out there, and make sure that you are searching for the best results for your business. Focusing on lead generation and ensuring that it is the best it can be will no doubt help you to work out the direction you would like your business to move in.