If you have a website, you need to engage in search engine optimization (SEO) for people to find it. Without that, you may as well not bother having a website at all. However, SEO is incredibly complex and, if you do it wrong, you could get penalized and make things worse.
Mainly there are two types of SEO strategies, and they are known as black hat SEO techniques and White hat SEO techniques. The white label ones will give you optimum results without violating any of the search engine laws.
However, black hat SEO can put you in trouble and you can be done with your online business forever. On the contrary, if you think that the best SEO company which is supposed to give you results within a few months is not giving you any result.
It is then the SEO company is really stirring up something great for you. It is because content marketing is known to be a slow but effective process in marketing the brand efficiently.
Therefore, you should consider hiring a professional SEO company instead, to do the work for you. If they do their work properly, you can expect a significant return on investment. However, this does mean picking the right organization for your needs. Here are some things to look for specifically.
Learn 3 Things to Look for In Best Seo Company:
1. Experience and Knowledge:
SEO is not a protected profession, which means anyone can call themselves a Search Engine Optimization expert. What you need to look for, therefore, is true knowledge and experience. One way to do that is to look at how easy it was to find the company’s website. After all, if they can’t optimize their own site, they won’t be able to do it for yours either.
Secondly, they should be able to tell you all about the various strategies they will employ for your site, without using complex technical jargon. On-page SEO mainly suggests that the content is fresh, grammatically sound and most relevant to the search query of the user. It has to has keywords, that too, put in a proper place so that it can be indexed by the search engine.
Third, they should be happy to direct you towards websites on which they have worked, so you can see their success in action. References are hugely important, and you should actually look for that outside of the SEO agency as well. You will have to look at whether the best SEO company is able to understand your pain points or not. If a company is able to identify the pain points. It will be very easy for them to solve it.
Guarantees are tricky. It is impossible to guarantee that you will definitely get a certain ranking within a certain period of time and that you will maintain it. Hence, if you see an SEO company that guarantees that you will be on the first page of Google within two weeks, you need to look elsewhere. That said, companies can guarantee results in a different way.
For instance, they could say that you will get your money back if you do not reach a certain ranking, or even that you don’t have to pay until certain results have been achieved. A company that is able to offer that has to be very sure about their own capabilities. Best SEO company actually give you services on their analytical study that they have done on your brand. That is why they are much more effective.
The worry is that one way to guarantee results is by using black hat tactics. By using tactics that are not allowed under the rules of SEO, you will certainly get to the first page of Google in an instant. However, you will also be discovered, probably just as quickly.
The penalties for black hat tactics are severe, and can even mean that you will be completely de-indexed, meaning that the search engines will never list you again. This is why it is so important to ask the local SEO company about the strategies they aim to use.
3. Reports and Deliverables:
Last but not least, you should be able to receive regular reports on what your status is. This will also enable you to see improvements and start working on your return on investment. Performance reports should be provided to you as standard at regular intervals by a good SEO company.
If you still are not sure about the services of the company or the SEO strategies they are willing to provide, you can very well take up their trial period if they have got any. In this trial period, you will be easily able to know whether their promises are fake or not.
However, for that, you also got to have some basic knowledge of SEO strategies. If you are just a startup, then it will be better if you approach the local SEO company for advice. You can also look into Google as there is much information given on search engine optimization. The review page of the company is the best place you can look for their services.
As said before, you can first contact out any locaL SEO company and take advice from them regarding your online business. Not everyone is an expert in something as complex as search engine optimization. Therefore, it is good if you try and seek out professional services for this.
However, do not forget that black hat SEO strategies do exist and you can get your website banned or the search engine company may even take manual action against you if you break any of its rules. The most important thing to note here is that stay away from the companies who claim to provide you SEO results within 1 month of the investment.
These SEO companies are liars and most probably they practice black hat SEO. It is because content marketing along with SEO is a long-term investment and it really takes a long time to get the desired website traffic and ranking. So this was it for today.
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Mashum Mollah is a tech entrepreneur by profession and passionate blogger by heart. He is on a mission to help small businesses grow online. He shares his journey, insights and experiences in this blog. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you. Follow him on Instagram, Twitter & LinkedIn