When you work for a small business, you don’t have a lot to spend on marketing. Luckily, Facebook allows you to connect directly with users. With 2.4 billion people on Facebook, that’s a lot of potential customers.
But you’ll also face the dangers of getting lost in news feeds, failing to reach the right people, or spending money for no benefit. How can you find customers and get them to engage with you?
Read on for five tips on marketing with Facebook.
1. Plan Your Marketing Campaign
Before you start sharing, plan out your Facebook marketing strategy. Decide how to establish your brand and what material you want to share. If this sounds overwhelming, you can turn to marketing programs for some initial consultations.
What kind of art will you use for your campaign? Adding photos and videos can boost post engagement by raising both the number of likes and comments.
You also need to plan out your posting schedule: posts get more attention between 1 pm and 4 pm on weekdays, while weekend posts get little notice.
2. Use the Social Media Rule of Thirds
If your social media campaign consists only of asking customers to click your links or buy your products, they’ll probably start tuning you out. To avoid this trap, follow the social media rule of thirds: make your sharing 1/3 about promotions, 1/3 to encourage interaction, and 1/3 to share industry news.
People will be more likely to follow you if you provide valuable, engaging content. This might include related articles, customer service tips, coupons, or engaging photos.
3. Don’t Forget Messenger
While ads and posts on Facebook can get lost in the Facebook feed, you can initiate one-on-one conversations with customers through Messenger. Invite customers to subscribe to Messenger newsletters, engage with customers who’ve clicked through your sponsored ads, or provide customer support through Messenger.
Customers often send messages to ask questions or request customer service. If you don’t have the staff to answer promptly, you may want to set up a chatbot to respond, because users may get impatient and move on.
4. Define Your Goals
To turn Facebook engagement into business opportunities, you need to define your goals for success. Who are you hoping to reach with your ads, posts, or messages?
Defining your goals will allow you to focus on what will help your business grow. It will also help you measure the success of your campaign.
5. Include a Call to Action
What do you want your potential customers to do when you share something on Facebook? Include a “call to action” button or instruction as a way for customers to follow up. For instance, you could invite people to click through an ad, click through to your website, take a poll, answer questions, subscribe to a newsletter, or message you.
Start Marketing With Facebook
When you reach out with Facebook, you’ll be able to tailor your brand and find the people most likely to listen to you. Marketing with Facebook will help you boost engagement and keep connecting. With the right campaign, you’ll be able to turn your outreach into sales and keep your business thriving.
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Mashum Mollah is a tech entrepreneur by profession and passionate blogger by heart. He is on a mission to help small businesses grow online. He shares his journey, insights and experiences in this blog. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you. Follow him on Instagram, Twitter & LinkedIn