Hosting events has taken on a new dimension. Gone are the days when events were strictly bound by the limitations of a physical location. The COVID-19 pandemic has accelerated the adoption of virtual and hybrid events, forcing organizers to adapt and innovate.
However, one challenge remains constant: maximizing reach and engagement. This is where multistreaming comes in as a game-changer. Multistreaming allows you to broadcast your virtual or hybrid event to multiple platforms simultaneously. This increases the visibility of your event, pulling in a wider audience and fostering greater interaction.
In this article, we explore why multistreaming is essential for today’s virtual and hybrid events and how it can help you take your gathering to the next level.
How Does Multistreaming Work?
You may have heard about life multistreaming. It is all about sending live videos to multiple platforms like YouTube, Facebook, Zivido, etc. Now, the question that arises in the mind of the visitors is, how does multistreaming work?
You can set up the multistreaming in two ways. One is using the cloud-based service through which you can send the stream. The other way through which you can do it is by sending multiple streams from the encounter.
The Cloud-Based Services
It may be that you are concerned about configuring equipment. In that case, you can take the assistance of a bandwidth. You can also take the help of a highly configured. There are service providers who can make it quite easy. When you use such services, you can use these services. They are the ones who multiply the streams. They are the ones who configure each of the platforms. There are all the benefits, but the only drawback of this service is that the service is quite expensive.
You can use your encoders to do multistreaming. The hardware encoders are considered reliable services. The difficulty or ease of this service depends to quite an extent on
How Multistreaming can help elevate the virtual gathering into a completely new level
The stakeholders in businesses are making teh best use of the multistreaming platforms to attain their aims. There are different ways through which they are bringing in this development. Let’s know them all in this section.
1. Expanding Reach Across Platforms
The digital landscape is dotted with numerous social media platforms and streaming services, each with its own user demographic and interaction styles. Limiting your event to a single platform may alienate potential audience members who prefer other services. Multistreaming helps overcome this limitation by enabling you to reach out to audiences across a plethora of platforms.
One popular choice for multistreaming from OneStream allows you to cast your event to Facebook, YouTube, LinkedIn, and more, all at once. This approach ensures that no segment of your audience is left out, maximizing your event’s reach.
2. Engaging Audiences In Real-Time
In traditional events, real-time engagement can be facilitated through Q&A sessions, live polls, and immediate feedback. In virtual settings, multistreaming elevates this by permitting real-time engagement across multiple platforms.
Your audience can interact with you and each other, ask questions, and provide immediate feedback regardless of which platform they’re using, thereby enhancing the overall experience.
3. Offering Tailored Content
Different platforms often cater to different types of audiences, and multistreaming provides the opportunity to offer tailored content.
For instance, you can focus on professional development and industry insights for LinkedIn users, while providing a more casual, behind-the-scenes look at your event on Facebook. This versatility allows you to cater to the unique preferences of different audience segments.
4. Maximizing Content Utilization
Preparing content for an event is often a time-consuming and resource-intensive task. Multistreaming allows you to maximize the return on this investment by reaching more people without creating additional content.
You can use the same video feed, slides, and interactive elements across all platforms, saving time and reducing the complexity of your event setup.
5. Analytics And Feedback
One of the biggest advantages of multistreaming is the wealth of analytics data that you can gather. From understanding which platforms generated the most engagement to identifying the type of content that resonated with your audience, multistreaming provides valuable insights.
These analytics can be crucial for fine-tuning your future events and developing a more targeted engagement strategy.
Different Ways To Stream Concurrent Events
The power of multistreaming can not be undermined. It denotes that you can broadcast live video on over thirty channels. But how would you broadcast different streams simultaneously? Here, we mention the different ways through which you can multistream across different events.
1. Live Coverage Of Different Events
You can livestream the concurrent events. Your followers can tune into different channels like the Facebook pages and others.
2. Simultaneous Streaming
One of the most effective ways to multistream simultaneously is simultaneous streaming for separate brands.
According to an observation, the lion’s share of the consumers (80%) would choose to watch and follow the live video rather than look at the social posts. It is an important way, an important aspect of the entire event.
You still need multiple accounts even if you pre-record the videos. You still need more than one account and a subscription to broadcast your event simultaneously on different platforms.
3. Supporting Teams At Different Time Zones
Some of the organization’s broadcast teams run live events for the company. The list of events includes webinars, employee onboarding, training, townhall meetings, and others. At the same time, several things are often going on. Having a service account can help you broadcast the team members to log in and produce the events in charge.
In a world where virtual and hybrid events have become the norm rather than the exception, it’s crucial for organizers to adapt and employ strategies that can maximize reach and engagement. Multistreaming serves as a highly effective tool for achieving this.
By expanding your event’s visibility across multiple platforms, engaging audiences in real-time, offering tailored content, maximizing content utilization, and gaining valuable analytics, you can ensure that your virtual or hybrid event is not just another entry in a crowded field, but a standout experience that resonates with a broad audience.
Shahnawaz is a passionate and professional Content writer. He loves to read, write, draw and share his knowledge in different niches like Technology, Cryptocurrency, Travel,Social Media, Social Media Marketing, and Healthcare.