When everyone is using social media to say what they ate for breakfast and how much they loved it, how can you possibly get your posts noticed in the clamor? Millions of brands are struggling and at least a hundred are disappearing from Instagram every day because they are adopting some controversial social media marketing mistakes to avoid.
In order to run an effective social media marketing campaign, you need to answer some questions on your own. Doing that would allow you to plan your marketing strategies well and will also increase the security in social media marketing mistakes to avoid. They are:
- Why do sometimes people fail in social media marketing which is so cool and easy?
- What’s the hype with Facebook, Twitter, and Instagram?
- Which promises we would actually keep for our brand rather say?
Social media is a “free” platform, that means all your competitors, social influencers, and customers are using it right now. In fact, it is one of the top social media marketing companies policy. It is a challenge to find the target group in this chaos. Using social media as a business tool is not everyone’s cup of tea. However, with these 3 DON’Ts, you can easily make sure you are doing social marketing right for your brand –
Top 5 Social Media Marketing Mistakes and How to Avoid Them:
1. Don’t go for the overkill
Gen Z loves to feel in control. Therefore, if you are getting not-so-positive results even after extensive push marketing, then you may be doing your Gen Z targeted brand more harm with push marketing. If you swear by push marketing then give your followers an option to opt-out.
Moreover, customers love to be pampered than persuaded. If they see that your brand is pampering their deepest desire, they will automatically come to you. If your campaign includes fear or persuasion then most likely they will run away.
Some of the best social media marketing companies policies are to pamper their targeted audience. As some insurance companies actually, use fear by claiming that you need your savings before dying while some just address to the small problems that they are facing right now like not being able to go to the bank every time. These tactics relate to them more than fear.
The best option for new-age brands is to make their ads on Instagram engaging and/or skippable. You can also use social media influencers to promote your products or brand name.
The most followed Instagrammers include the likes of Miley Cyrus and Selena Gomez. If you can find similar celebrity figures that suit your marketing budget and fit the profile of your products and services, that’s the best way to reinvent your marketing act.
Some celebrities and even NRIs are releasing their wedding movie over the internet. This act is also getting them more views. So not trying your luck in every trade is the top social media marketing mistakes.
2. Keep your values real
According to Kate Turkcan of Kantar Futures, “Your social media campaigns should be in light of your company values. You cannot create a separate brand image to blend in with the latest social media trends.”
Many senior execs believe themselves to be too old and try to find a marketing wizard who will get them free Instagram likes. However, not every marketing wizard or social media guru with a hipster outlook is right for your brand. This is almost equivalent to trading your brand identity for publicity. And that is definitely not right for a brand’s image.
3. Don’t keep up with the Kardashians
Very recently, TruthinAdvertising.org bashed the Kardashians for endorsing dozens of brands and products without acknowledging that they had been “paid” to do so.
This kind of shady advertising is in direct violation of online advertising guidelines and ethics. The celebs are hardly affected by such scandals. It is the brands that take most of the beating. According to FTC, use #ad or #sponsored for sponsored social media posts and ad campaigns to just give your followers a heads-up.
In the last decade, multiple social media platforms have mushroomed that offer free space for new emerging brands. Creating a brand page/profile is easy, however, gaining followers and getting a sound ROI is the main challenge. These were the 3 things you should never do while promoting your company and brand on social media.
4. Deal With Your Negative Reviews
It is seen from research that almost 7 brands out of 10 fail because of their inability to face the negative reviews. Holding your ego at this point will be one of the top social marketing mistakes. Sometimes it is good to hold your hands up till you convince them about the reason.
It is valid for any brand to fear negative reviews but it also makes your brand feel real. There should be some negative reviews along with good ones because prospects are neutral so they would want to be self-conscious and check whether your website is authentic or not.
5. Be as Much Communicative as Possible
Do not make your brand seem like a faceless human. People connect more with emotions and it is wise you avoid doing this mistake. Most of the best social media marketing companies adopt brand ambassador every brand. Like they hired Benedict Cumberbatch for this new car company called Hector.
Social media is a platform where people gather up for casual chats so you need to keep your motto as casual as you can. Do not dictate your customers, this is one of the social media marketing mistakes to avoid.
Instead, talk to them, empathize with them and create a bond with them so that they feel especially for your brand. One of the social media marketing examples in the meaningful skincare social media marketing campaigns by Nivea, Tiffany & Co, and other such brands.
Okay so you are done reading this marketing blog on social media marketing mistakes to avoid, therefore it is time that you leave us a comment in the comment section below and let us know about your feedback!
Mashum Mollah is a tech entrepreneur by profession and passionate blogger by heart. He is on a mission to help small businesses grow online. He shares his journey, insights and experiences in this blog. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you. Follow him on Instagram, Twitter & LinkedIn