Whether you’re a small business or a large corporation, one of the most efficient ways to promote your brand and reach new audiences is by using stickers. Stickers are an affordable and visually appealing way of generating brand awareness and attracting attention to your products and services.

Apart from being cost-effective, custom stickers are versatile, long-lasting, and offer an engaging and interactive way to showcase your brand. From custom designs, shapes and sizes to distribution across different locations, stickers can help promote your business in a creative, fun and memorable way.

1. Place Them in Strategic Locations

Stickers are a great way to capture attention in public spaces like bus stations, parks, and other areas where potential customers might pass. Strategically placing stickers in these high-traffic locations can remind commuters of your brand and help familiarize commuters with your company’s name and logo. You can also use stickers to promote your business in more specific locations. Just find a location where your target audience is likely to be and paste your stickers.

2. Give Custom Stickers as Gifts 

Your customers love those loyalty gifts. You can give them out as gifts when they come to your store for shopping. Wait, this shopping does not always have to be in-store. Even for online purchases, you can add stickers as gifts inside the parcel.

Of course, branding is not easy, especially if you are running a small business. But try giving your stickers as gifts and quirky and beautiful texts and messages along with them. This will convey the brand voice and help your business stand out. If you leave some room for personalization in the stickers, they will be even more attractive. Your customers might want to stick them in the freezer or wardrobe, or anywhere they please.

3. Give Them Away As Freebies

Who doesn’t love a freebie? You can effectively market your business by handing out free stickers at local events such trade shows. People love collecting stickers. Offering them as a freebie will draw attention to your company. Stickers can be a great conversation starter forcing people to talk about your business. However, if you plan on giving away stickers as promotional items, use high-quality materials that will last and keep your logo looking great.

4. Use Transfer Stickers

You can easily make your branding stand out with transfer stickers. These vibrant, full-color prints can be applied directly to clothing and other fabric materials for a stylish look that is sure to draw attention. The best part is you can easily remove transfer stickers from the attached material without causing any damage. Consider offering transfer stickers as part of a special promotion or adding them to your products and packaging for an extra touch. You can also slap them on your company cars or use them as decorations for your store windows.

5. Sell Custom Designs

If you want to get creative with your sticker marketing, consider selling custom designs featuring your logo or other unique artwork. This can spread the word about your company and allow customers and fans to wear your brand proudly on their clothing, laptops, and more. Offering custom sticker packs can be a great way to generate additional income for your business as well.

Ensure that the designs you create relate to your brand and are eye-catching enough to grab someone’s attention. You can create unique stickers for your business by partnering with a graphic designer. Alternatively, you can leverage online design tools to create and produce stickers with ease, even if you lack design experience. With these options, you can ensure that your stickers look great and help to effectively promote your brand.

6. Create Custom Packaging Featuring Stickers

Custom packaging with stickers can be an excellent strategy for promoting your business. By incorporating stickers into your packaging design, you can enhance brand recognition and help customers remember their purchases every time they open their packages. This approach can be a highly effective way to reinforce your brand and build lasting customer relationships.

Consider using high-quality materials for maximum impact or even customizing existing designs with your logo or artwork. If your business offers subscription services, adding stickers to your monthly boxes can be an effective way to build customer loyalty and keep them returning for more.

No matter how you decide to use stickers, it’s important to remember that the key is to be creative and original. Use your imagination and think outside the box when promoting your brand with stickers. When done correctly, they can be a great marketing tool to help you stand out.

7. Sell Stickers as Branded Merchandise 

If you want to increase the order value at the store, you have to take advantage of impulse purchases. Stickers containing unique slogans and visuals work like charms when instigating impulse buying. Place them at the end of the aisle and close to the register. This is where your customer will most likely pick up one more product.

But that only works for the retail stores!

Not quite so.

Add a dedicated accessory portion to feature stickers and let the customers add them to the cart before they initiate the purchase. If you have a free shipping threshold and the minimum purchase limit barely touches it, your customer might want to add more products to the carts. Low-cost work magic here. You can sell them and make money while also spreading the word about your business.

8. Stickers for Store Branding 

Make your brand’s presence felt once your customers enter the store. This is where the stickers can come in handy. Of course, you have the store logo on the parcels, on the storefront, and in different sections, but the stickers playfully add to the brand flavor and blend into the environment. 

The back of the monitor at the cash register can use a brand sticker, or the office door and the tip jar let your brand stickers be seen everywhere. When they are seen, your stickers are doing the brand marketing for you. Maybe your customer might come to you and ask, “Where can I get one of these?” See? You got yourself another buyer who loves stickers.

9. Add Stickers to Order Packages

If you are operating an eCommerce brand and shipping products overseas, then this is a good way to show your connection with your customers. Put stickers on top of the packaging to showcase the brand voice.

A smart thing to do would be to add some QR code stickers or any custom sticker that has your company info on the product packaging. Let your customers identify right when the delivery guy hands out the parcel. What’s more, you can add some stickers inside the packaging with social media handles, Snapchat QR codes, etc.

Final Words

Stickers are one of the easiest tools for effective branding. As a business, you should take every right step to boost your branding using stickers and similar other materials. The tips provided in this article should be helpful. But if you have any queries, please reach out to us through the comment box. Thank you for reading.

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