Video Marketing

How To Choose The Right Provider For Your Explainer Video: A Step-By-Step Guide

Published on: September 7, 2023

Last Updated on: May 14, 2024

Right Provider For Your Explainer Video

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In the dynamic world of contemporary marketing, explainer videos have emerged as an indispensable tool for businesses seeking to convey their messages effectively and foster deeper connections with their audiences. These concise and engaging videos have proven their worth in influencing consumer decisions. The question is: How can you select the perfect provider to craft this essential marketing asset?

This article will walk you through the step-by-step process of selecting the perfect provider for your explainer video service needs. We’ll discuss the various types of providers available, from low-cost freelancers on Fiverr and Upwork to full-service agencies like Liquona, who offer a comprehensive package from concept to scripting to animation to soundtrack and voiceovers.

Types Of Providers:

Understanding the various provider types on the market is essential before beginning the selection process.

  • Freelancers from Platforms like Fiverr and Upwork:
    • Often cost-effective
    • Wide range of talents and styles
    • Simple explainer video examples
    • Potential for quick turnaround
  • Full-Service Agencies like Liquona:

Now that we’ve identified the key players, let’s move on to the step-by-step guide to selecting the right provider for your explainer video.

Define Your Goals And Budget

Define Your Goals And Budget

Before beginning your search, you must clearly understand the goals you want to accomplish with your explainer film and the budget you’re working with. Knowing your goals and budget upfront will save you time and help you filter out providers that don’t align with your needs.

Research And Shortlist Providers

Once you’ve established your goals and budget, it’s time to start scouting for potential providers. If you’re considering freelancers, platforms like Fiverr and Upwork are treasure troves of talent. On the other hand, if you prefer a full-service experience, companies like Liquona offer a one-stop shop for your explainer video needs.

Portfolio Evaluation

Before making any decisions, deeply dive into the providers’ portfolios you’ve shortlisted. Examine their previous work to ensure it aligns with your vision. Please pay close attention to their style, quality, and ability to convey complex messages effectively.

Client Reviews And Testimonials

Gathering feedback from previous clients is a crucial step in the selection process. To determine the reputation and dependability of the provider, read internet reviews and testimonies.

A good reputation often translates into a smoother collaboration.

Communication And Collaboration

Any successful initiative is built on solid communication. Ensure your chosen provider is responsive and promptly addresses your questions and concerns. A smooth collaboration process is essential for a successful outcome.

Proposal And Quotation

Request proposals from your shortlisted providers and compare their quotes. While cost is a significant factor, remember to consider the value offered regarding creativity, quality, and customization.

Creativity And Customization

If you opt for a full-service agency like Liquona, work closely with them on conceptualization, scripting, animation, soundtrack, and voiceovers. Ensure the provider can tailor the video to match your brand and message.

Deadlines And Delivery

Set realistic project timelines and ensure the provider can meet them. Delays can impact your marketing strategy, so ensure prompt delivery is a priority.

Legalities And Contracts

Navigate the legalities of the project by establishing a clear contract. Protect your interests by outlining terms and conditions, payment schedules, and project milestones.

The Versatility Of Explainer Videos

In a world where complex concepts often need simplification, explainer videos are versatile and powerful communication tools. Their applications span across industries, making them an indispensable asset whether introducing a new product, demystifying intricate processes, or simply seeking to engage your audience more effectively.

However, to embark on this creative journey, it’s crucial to strategically navigate the diverse landscape of providers. Each selection process step must be approached precisely to ensure the result aligns seamlessly with your vision.

The Provider Dilemma: Make or Break

Selecting the right provider for your explainer video can make all the difference between a captivating narrative that profoundly resonates with your audience and a lackluster production that falls flat. Beyond creative flair, several critical factors come into play, such as clear and effective communication, reliability, and the provider’s ability to grasp and encapsulate your brand’s unique identity.

This article will serve as your guide, offering a step-by-step roadmap to help you find the ideal match for your explainer video needs. Whether you’re considering a freelance artist from platforms like Fiverr or Upwork or contemplating the comprehensive services of a full-service agency like Liquona, the goal is to ensure your vision transforms into a compelling and persuasive explainer video.

Trust And Confidence

Finally, trust your instincts. Building a good working relationship and having confidence in your chosen provider is paramount. Sometimes, the gut feeling strongly indicates a successful collaboration.


Making the appropriate supplier selection for your explainer film is essential and can significantly impact your marketing efforts. Following this step-by-step manual, you can make an informed decision that fits your objectives and financial constraints, finally producing a compelling and convincing explainer video. Remember, success in explainer videos is not just about what you say but how you say it, and the right provider can make all the difference.

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Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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