As one of the fast-growing social media sites, TikTok offers tremendous opportunities for businesses and brands. Yet, marketing on Tiktok isn’t a cut-and-dried endeavor. After all, the site specializes in short-form videos.
In short, think 15 seconds on average, although you can record for a minute. Users borrow from a library of available music, sounds, and other effects to spruce up their videos.
In other words, it’s built around a youth audience that businesses often struggle to reach. The nature of the content itself also challenges the norms of marketing.
So, the question businesses face is how to market on TikTok. If you’re looking for ways you can leverage this burgeoning social media site, keep reading for five tips to help you get your feet on TikTok.
1. Determine If TikTok Makes Sense for You
TikTok is the next big thing in social media, but that doesn’t make it the right thing for you. Things to consider:
- Is your ideal customer 35 or under?
- Is your brand or product trendy?
- Do you have the resources for managing a new channel?
If you didn’t answer yes to all of these, TikTok probably isn’t right for you. At least, it’s not at present.
2. Don’t Over-Value Perfection
On a platform like Facebook, you want highly polished videos because that’s the expectation. For years, videos on Facebook mostly originated on YouTube where polished videos draw viewers. TikTok creates different expectations.
Unpolished videos are acceptable and even expected to a certain extent. That doesn’t mean you should ignore polish, but it’s not an absolute requirement.
3. Ride Trends
One big advantage of foregoing perfection is that it lets you ride trends, which are huge on TikTok. Don’t be afraid to record and post a trend-oriented video all in one day. It lets you capitalize on the high search volume and may even make you TikTok famous.
4. Niche Yourself
Odds are good that you already work a tight niche in your other marketing. Extend that niche persona onto TikTok. If you’re the brand that caters to Doctor Who Knitters on Instagram, make that your niche on Tiktok.
There’s a solid chance your niche group is already on the site, waiting to hear from you.
5. Outsource
One time-honored tradition for businesses is outsourcing marketing to experts. As TikTok grew in popularity over the last few years, businesses like SocialBoosting opened to solve the problem of how to gain more followers. By expanding your follower base, you expand your reach and influence.
Start Marketing on TikTok if It Makes Sense
Marketing on TikTok won’t make sense for every business. If you cater to an older crowd with non-trendy products, TikTok won’t do much for you. If you sell trendy products to a young-skewing market segment, you should get TikTok on your radar.
Much of TikTok thrives on immediacy, like trends, so don’t over-focus on making perfect videos. Leave some of them a little rough and you’ll fit right in on the site. You can even outsource if you need help developing a follower base.
Looking for more social media tips and tricks? Check out our Social Media section.
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