When businesses are getting harnessed by professional digital marketing, so much of the internet is now dominated by videos. Not only are they relevant on social media, but they are a useful feature of a corporate website, and they are also highly searchable as well on Google and the like. So, creating a professional video that outlines your business, and what you are doing and trying to achieve could prove to be the perfect way of attracting more attention.
However, this is the type of activity that has more than its fair share of potential problems and common mistakes. Read on to find out higher-level details on these challenges so you can get prepared and avoid making mistakes.
Not Planning Out the Project Properly
You cannot simply expect to get out a camera and start shooting. Instead, you need to have a clear idea in mind of what you are trying to achieve from the project.
This means having a scene outline, as well as a script of what people need to say. You also need to decide on who will be shooting the video in the first place. Is it going to be somebody who already works at your organization, or will you be hiring somebody entirely new?
If you wish to achieve your short-term visual content marketing goals more quickly and have a sufficient budget to allot to video marketing campaigns, consider collaborating with a startup explainer video company. However, make sure to check out their portfolio and previous work to choose agencies that are experienced within the same industry as your business.
If you fail to plan, you plan to fail. You also need to make sure that you give yourself enough time to get the footage that you would like, not forgetting that you are going to need to spend a significant proportion of time in the editing room at the end of it all.
Making Videos That Are Too Long
The next potential issue is making a video that simply stretches out for an extended period of time without much of a sense of focus. People tend to only have a short attention span and like watching videos that are short and to-the-point rather than long-winded and rambling.
If you can think of trying to get your message across in a shorter period of time, this is usually going to be beneficial to the video project as a whole. Bear in mind that the first few seconds need to be especially strong.
This is the time in which people decide whether they are going to keep watching your video or if they simply want to go elsewhere. After all, it is not like the internet has a shortage of places that they can go to!
Not Branding the Video Well
While the video needs to be short, sharp, and entertaining, it also needs to be properly branded as well. Otherwise, people may end up walking away without the right message that you wanted to spread.
So, as well as saying the company name enough times, you also need to think about getting your logo in there, as well as your corporate color scheme, and anything else that is going to help people to identify what you are all about.
At the end of the video, you also need to have a clear call to action that will push the people towards what you would like them to do next – whether this is to visit your website page or subscribe to some of your social media channels.
Making the Messaging Too Unclear
Just like the best marketing campaigns are focused on a single clear message that is really rammed home, this is also true of the video content that you are creating. If you end up in a situation in which the messaging is simply too unclear, people are not going to be sure what to take away from what they have just watched.
If you are planning on covering different topics, these can always be covered in different videos. If you manage to get your viewers right to the end of the first one successfully, it is much more likely that they are going to sit down and watch some of the other material that you produce for them.
Not Having a Call to Action
We have covered this point to a certain extent in one of the sections above, but it is certainly one that is worth reiterating. If you do not have a clear call to action that comes in at the end of the video, you are not directing people to do anything.
This means that they may come away having been interested in what you are doing, but they simply do not know what to do next. For this reason, you need to make it as straightforward as possible for them. You need to remove any possible barriers that are in the way here. For example, making the URL link to your website at the end clickable is going to help out in a significant way.
Not Including Good SEO Practices
Obviously, you would like this video to rank highly on search engines. For this reason, you need to make sure that the SEO practices that you follow are good ones. Some of these include making sure that you have searchable keywords in the video title and the description, as well as putting in name tags.
You also do not want the content to get flagged up as being inappropriate for any reason as this can end up negatively impacting what you are trying to achieve.
Failing to Protect What You Have Created
Once you go through all this time and effort to create a video, you need to make sure that it is properly protected and not at risk of being lost or stolen. There are certainly benefits to video asset software, and these are worth investigating in a higher level of detail. As more and more of the value of businesses are found online, you certainly do not want to get into a situation in which any of it is at risk. Proper protection could prove to be invaluable.
If you avoid all of these common mistakes, it is much more likely that you are going to create a video marketing tactic that achieves genuine success for you. Good luck!