Making your data work for your business is possible with sales territory mapping. By taking advantage of these visualization tools, many businesses have found they have the background necessary to determine how to manage their firm more effectively.
One example of where mapping software can help is by enabling users to visualize the geographical area they operate, further ensuring territories are manageable for their sales team. However, filters allow you to verify the worth of accounts and pipelines in each sector, ensuring that all salespeople have an equal chance of succeeding. With such benefits, there is no shortage of reasons for your business to adopt a sales territory mapping software like Maptive.
Eight Crucial Reasons Business Need a Sales Territory Mapping Software:
1. Increased Sales
Prospective customers may fall through the gaps if a salesperson has too many leads and insufficient time to nurture them.
Consequently, when team members can’t provide the right support, businesses often suffer from lost revenue. Fortunately, there is a simple solution. By using sales territory mapping software, coverage areas are more appropriately balanced, giving sales teams more opportunity to close promising leads.
Then, because salespeople and management share these maps, they can make real-time changes if a sales rep needs extra help or falls ill. The field sales staff will be able to spot the changes right away and begin pursuing those leads.
2. Lower Costs
When a territory is too large, salespeople are likely to spend more time driving to their leads than interacting with them. Therefore, your business may save significant money on gas while simultaneously ensuring that your sales force functions efficiently by adjusting for driving distance.
You may also optimize your workforce by mapping your customers and regions, ensuring you have the right amount of field sales reps to cover your customers.
3. Measure Areas for Improvement
It’s easier to see and compare sales when management can see the territories visually. Consider that any business user can instantly see who has closed the most accounts, the highest-value clientele, and much more with the right graphic.
It can also help with bonus calculations and keep your sales team transparent and accountable.
4. Make Better Decisions
Data is the beginning of better decision-making. For starters, business teams can start to acquire more information and make data-driven decisions by adding other datasets to their sales territory maps.
As one example, by mapping the demographics of each territory and comparing them to your target client, your team can reveal why some locations are performing better than others.
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5. Effectively Allocate Your Team
Your employees are arguably your business’ most valuable resource. Therefore, ensuring that you maintain high morale among your team is crucial.
Businesses will often give their salespeople too large of territory, making them feel overworked and overwhelmed. On the other side, if territories are too small, team members may feel they do not have enough opportunities to succeed.
They’re too small, and they don’t have enough chances to succeed. If there is an appearance of unfairness, this can also lead to team conflict.
Sales territory mapping software help management give every salesperson a fair chance, further ensuring they stay motivated and accountable. They can see who they need to reach and what targets they need to hit whenever they open the map.
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6. Create More Balanced Territories
Many modern tools enable teams to connect third-party data such as vertical statistics, population trends, and even the amount of hospital beds in an area with your customer data. You may focus on the verticals where your team has the highest success rate with this information.
A good solution may also allow your team to modify how you view and show this data by using different or larger symbols to indicate more strategic customers.
You may use these data to recognize trends in your industry and build more balanced and successful sales territories, giving your reps an equal opportunity of finding and closing sales opportunities and meeting their quotas.
7. Automate Repetitive Steps
Sales mapping software automates many of the process’s repetitive procedures, saving your team significant time and effort.
You can establish new territories, name them, and then create rules to allocate new prospects to their proper territories and reps to incoming leads and contacts.
You can also build revenue and sales targets for each area and design procedures for moving leads and transactions from one region to another as your team expands.
8. Minimize Overlap
Last but not least, sales territory mapping software helps teams establish defined boundaries, ensuring that everyone understands what leads and clients they are accountable for and that there are no overlaps.
Conclusion
Today is as good a time as ever to implement sales territory mapping software into your business practices.
Following your implementation, your team can say goodbye to sales overlaps, unfair customer distribution, and misaligned targets, and hello to greater efficiency and productivity.
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