Getting a law firm, especially a new one, to the top of a SERP can be a colossal task, TBH. I mean, let’s look at it this way. A law website delves into a very niche-specific subject.
Hence, you can’t expect everyone to come and go through your website. A person will only visit your site when they are dealing with the same issue you usually take care of. So, for starters, unlike an eCommerce business, the “demand” for these websites will be low.
Now, secondly, the law industry is extremely competitive. Thus, if you can’t rank higher than other people, you’ll certainly fail in reaching new clientele, let alone attracting them.
However, there’s one thing you can do to succeed in this aspect – focus on SEO. In this blog, I shall describe how you can progress in this respect in a step-by-step manner.
But, before we do that, let’s learn about something a little more fundamental, like…
What Is SEO?
Search Engine Optimization, or SEO, is a collection of practices and strategies that are usually used to increase your website’s ranking on SERPs.
The higher you rank, the easier it’ll be to get the attention of people.
In essence, SEO is quite a critical topic to understand by not-so-tech-savvy people. Hence, if you don’t have any idea about how SEO for Law Firms works, you should opt for a specialist.
They can take care of all the issues your website is currently having and boost it to the fullest. And, it might also start ranking on Google right away!
Where Do You Start With Your Website’s SEO?
Almost every SEO strategy is built and developed on the fundamentals. Even the best possible strategy won’t work out for you if you don’t understand how it should work. Therefore, in this section, I have jotted down some steps that you can follow to get started.
Let’s find out how it works.
Step – 1: Keyword Researching.
The process of keyword research usually entails identifying the ‘best’ search terms that users mostly search for on Google. It can be about a business or something more specifically related to a service or a product.
In the beginning, you’ll need to find those ‘keywords’ that are associated with your firm. In this case, looking for a specific keyword, like injury law, can be useful. Once you are done with it, you can jot down an article on it or include the same in a particular section of your website.
Note: Whoever’s visiting a law website will always look for a solution to a problem. Hence, you should always try to write articles focusing on an issue and solve it through the same. It’ll boost your credibility and make you appear like an expert in front of the readers.
Step – 2: The Technical Side.
Your website should be quick, efficient, and agile. No matter when someone clicks on the link, it should open within a second or two. Or else, it’ll be impossible for you to rank on Google.
But, how do you increase the speed of your website?
To begin with, choose a less-heavier font to write the content of your website. For example, Sans Serif can be an excellent choice if you are writing blog content.
Secondly, add optimized pictures on your website only. Including high-quality yet heavy photos can severely slow down the speed or agility of the site.
Finally, create a proper structure and use a lightweight theme for your website. WordPress does offer quite a few options in this aspect. So, there’s no need to worry at all.
Step – 3: Backlinking.
Do you want to improve your website’s domain authority and rating? Well, then, backlinking is going to be an important factor in your course.
And, how do you do it?
For starters, you can opt for off-page citations to work more in this aspect. For example, in case you want to improve your local SEO, you can opt for –
- Local directories, such as Google My Business.
- Legal directories, such as Avvo.
- Social media profiles, such as Facebook, Twitter, etc.
Also, the more shares you get on your content, the better it will perform on the SERPs. Besides, endorsements or reviews on other websites can also work out well in this aspect.
In addition to these, you can also opt for link building. In this case, you’ll need to write an article based on your own niche and ask another website to upload it.
If you ask them to do it for free, they will provide a link back to your website. It, in turn, is going to boost your website’s DA and increase the potential to get more people on board.
How Should You Implement SEO?
As mentioned before, tackling the SEO aspects of a website can be pretty difficult for most. But, if you are capable enough, you can at least begin the work by yourself.
- When it comes to blogging, I think you should work as a writer yourself. it‘ll be best for the business, as you are the expert and, thus, will be able to write articles uniquely.
- Don’t forget to include relevant images in your blog content. It will work as a significant ranking factor and offer an excellent overview on whatever you have written.
- Write a call to action at the end of each article. It should tell the reader to do something important, like clicking on a link or going somewhere else.
- Structurize your content. Include H2s and H3s as many times as you can. And, remember to use the same font style for the whole blog. Stick to Calibri or Times New Roman.
Finally, try to promote your firm a little by saying how you can solve a problem for the client. It should be at the end of the article, preferably in the Conclusion.
The Final Say!
So, that’ll be all for this article. I hope you have found new insights on how you should prepare the SEO aspects of your website. However, if you are still stuck on anything, please comment below. I will try my best to help you out.
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