Business Innovation

8 Business Strategies For Improving ROI

Published on: April 21, 2022

Last Updated on: December 8, 2022

Business Strategies

toc impalement

Return on investment (ROI) is an essential aspect of running any business because it allows you to make profits.

If your ROI continues to decrease, it puts your company in danger, and as a business owner, it’ll force you to reassess your sales, customer reach, and marketing strategies.

Generally, returns may include reduced expenses, increased profits, or intangible benefits like increased brand awareness and improved operating efficiencies.

No matter what kind of returns you want to make in your business, there are various ways to boost your ROI, and these include the following:

List of 8 Business Strategies For Improving Business ROI

1. Reduce Overhead Costs

Reduce Overhead Costs

One of the best business strategies to improve ROI is to reduce your overhead costs.

To get started, you can use a simple ROI calculator to determine your current ROI.

Then, check your overhead costs to know which can be adjusted or changed. For example, you can ask your landlord to lower the rent if you’re renting a commercial space.

Overhead costs have nothing to do with manufacturing, production, and some related business operations. Typically, these are the costs associated with running a business, which include:

  • Maintenance
  • Bills
  • Taxes
  • Legal fees
  • Accounting fees
  • Phone bills

In short, such costs don’t yield any profits. So, reducing your company’s overhead costs can help you save up money for other critical investments, enabling you to improve your ROI.

For instance, if there’s an opportunity you don’t want to miss, you can use leftover funds to capitalize it.

2. Focus On Your Mobile Users

Focus On Your Mobile Users

As more people use mobile devices, businesses must cater to mobile users. It’s more essential if you’re selling items online and most of your traffic comes from mobile users.

If that’s your case, you need to provide a well-optimized mobile experience to your consumers.

If your business website or app isn’t optimized properly, you might miss out on many potential customers, resulting in reduced ROI.

To avoid that and ensure your business success, opt for a responsive website design and ensure that your app features are user-friendly to provide the best possible experience for your users.

3. Learn What Your Customers Want

Learn What Your Customers Want

Engaging with your customers can benefit your business as you’ll be more aware of your customers’ wants.

Knowing which of your products that customers purchase often will give you a chance to create upgrades or different variations of those items.

You may also learn what other kinds of products your customers need or use along with the items you offer.

Interacting with your potential and existing customers is like a cheat code to increase your ROI. It may help you aim to provide better customer service and expand your product selection to meet your customers’ needs.

4. Never Be Afraid Of Automation

Never Be Afraid Of Automation

Manually reaching out to consumers won’t only increase your overhead costs, but it may also put your company in a challenging position just to gain more customers. By embracing automation, it can improve your ROI.

Automation makes things easy and delivers better results without requiring manual efforts. For this reason, automating your business helps save you money and time while allowing your employees to focus on their job.

However, to make the most out of automation, use the right automation tools. For instance, if you want to generate leads, look for the best lead generation tools that will help you set up campaigns and gain leads quickly.

Such tools won’t only save your team’s precious time, but you’ll also help your employees to focus on other essential business tasks. Robotic Process Automation (RPA) is put in place to increase efficiency, reduce errors and improve workflow.

5. Use Content Marketing

Use Content Marketing

Keeping consistent with your content marketing efforts can make a difference in your ROI. It doesn’t only help attract new customers but also keeps them engaged in what you’re offering.

You can level up your content marketing by consistently posting on various social media channels. Depending on your content strategies or preferences, you can provide different forms of content. These may include:

  • Articles
  • Infographics
  • Videos
  • Blogs
  • Press releases

Once you keep your customers engaged with your content, they’re more likely to stay loyal to your business, boosting your ROI over time.

6. Know Your Core Metrics

Know Your Core Metrics

Your marketing campaign’s core metrics may include traffic, sales, and leads.

To determine how effective your marketing campaigns are, measure your bounce rate, conversion rate, and unique visitors after each campaign to know how they behaved.

You’ve likely executed an effective campaign if you have a low bounce rate or high conversion rate. This information will give you more insights into boosting your ROI in the long run.

In other words, you’ll have the opportunity to refine your marketing tactics to continue appealing to your target customers.

7. Create A Personalized Marketing Strategy

Create A Personalized Marketing Strategy

Personalized marketing may take your ROI to the next level. Some of the practices to create an effective strategy include the following:

  • Collect customer data
  • Segment your audience
  • Create relevant and quality content
  • Test and analyze the results

To get maximum ROI from your personalization efforts, you need to put a winning team since personalized marketing may take up a significant amount of the workforce.

If possible, your team should include marketers responsible for content creation, customer segmentation, and data analysis.

Once you have a team, carefully segment your audience. When you try to create content for everybody, you won’t get the results you want. So, take your time to know more about your customers and use analytics to create a personalized marketing strategy that drives ROI.

8. Improve Your Social Media Presence

Improve Your Social Media Presence

One of the important business strategies you should never forget to improve ROI is to pay attention to your social media presence.

Having a professional and well-designed website isn’t enough to gain awareness or exposure to your target audience. If you want to boost your ROI, you need to have a presence on multiple social media channels.

Social media presence allows you to better connect with your potential and existing customers. For instance, if they’re not satisfied with your service or have questions about your products, they’ll be at ease to know that they’ll be able to get an immediate response.

Besides, most consumers are more likely to think that businesses with social media accounts are reliable.


Running a business is never easy, and so does ROI. This is especially true if you don’t know where to start and you have tough competition to deal with. Luckily, the above business strategies will help you boost your ROI in no time, allowing you to take your business to a whole new level.

 Read Also



Sumona is a persona, having a colossal interest in writing blogs and other jones of calligraphies. In terms of her professional commitments, she carries out sharing sentient blogs by maintaining top-to-toe SEO aspects. Follow her contributions in RSLOnline and SocialMediaMagazine

Related Articles