Despite getting a reputation for being a social tool instead of a business one, social media could be the answer you have been looking for.
When it comes to extended reach, Social Media Marketing (SMM) is one of the easiest, cheapest ways to engage in digital advertising – and to engage more customers.
Let us look at 6 of the reasons why SMM is better for your business than you think it is. You might find our list surprising.
The 6 Reasons Social Media Marketing is Great for Engagement
Here are half a dozen reasons why social media is a useful tool for your business.
1. Kickstart those Digital Marketing Campaigns
Social media as a customer engagement tool is a vital element of any organization’s digital marketing campaign. If you want to kickstart those campaigns and get them off to a bang, then social media will let you do that.
Related Resource: Business Strategies To Connect With More Customers in 2021
2. Builds Authority
What better way to set yourself up as an expert in your field than by sharing your ethos, work, products, and services, via social media. Sites like Facebook and LinkedIn make it easy to post your articles and blogs, letting the whole world see that you know what you are talking about.
3. It is Free
Sure, you can pay to unlock PPC advertising on your social sites, but you do not have to. The beauty of using SMM is that you can make daily posts for free, building your reach and encouraging customers to form a rapport with your brand.
Free reach is free advertising. If you make the right post and people share it around or go viral, you earn yourself free reach beyond comparison.
4. It Builds Brand Transparency
Transparency and brand loyalty go hand in hand. A customer that can look at your brand online, interact with it, and even contact you via DM, is a happier customer.
They will reach out to you first before others, they will expect you to know every answer in your field. Brand transparency means more channels wherein your clients can get hold of you. The more social media accounts you have, the bigger this net becomes.
5. It Funnels Traffic
What better way to send people to your site than by using a social media traffic funnel? It is targeted better than search engine funnels are, it is already pointing at interested parties, and you can point people to specific deals, options, or parts of your site.
If your shop is low on traffic, adding a few links to it from a blog and sharing the blog around is an easy way to boost your traffic and therefore boost leads.
6. It Provides Better UX
Your customer journey should incorporate every step of their interaction with your brand. The user experience should be a primary focus for you, at least when it comes to consumer interactions. An exemplary experience means a return customer. Use social media correctly and you will drive more leads.
Now all you must worry about is converting all those leads into sales.
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