A Beginner Guide to Social Media Marketing

Published on: April 22, 2021

Last Updated on: June 18, 2024

Beginners Guide to Social Media Marketing

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Do you want to make use of social media marketing techniques to boost your brand image? If affirmative is the reply from your end, then this article can be of great help to you. Try to ensure that you follow some of the social media marketing tricks that can boost the brand image to a greater extent. Let’s find out about A Beginner Guide to Social Media Marketing.

Today, social media marketing has become the backbone of any industry in 2024. It can make or break your brand reputation quite easily. So, you need to learn its usage in proper order as a beginner in this field. 

Try to make proper application of social media marketing strategies that can increase your sales volume to a greater extent. Ensure that you know the process from your end.

How to Get Started in Social Media Marketing?

There are certain steps that you need to follow if you want to improve on social media marketing tips to boost your brand image to the next level. This will help you to increase your brand image to a greater level.



Facebook is now the most popular social media platform, comprising two billion daily users in. The biggest age demographic is between 25-34 years old. Thus, it is followed by 18-24 years of age group. Additionally, you can get a wider audience base if you make use of these social media platforms.


Instagram has over 1 billion daily users today. It has the largest age range of the platform is 18 to 24-year-olds, followed by 25 to 34-year-olds. This social media platform is an image-specific platform, although you can share text in captions and live videos.


Twitter has fewer daily users than Instagram and Facebook but remains a potentially valuable platform for marketing. Additionally, Twitter is the most popular among the two generations. Thus, it can offer you the scope to boost your brand value to a greater level.


TikTok is a relatively much younger platform than any of the others listed above, the platform was launched in 2017. TikTok is known by the name Douyin in China, and together the number of active daily users is almost 1.3 billion. TikTok had a 1157.76% increase in global userbase from January 2018 to July 2020. The platform is most popular with Generation Z, with 63.5% of its user base being aged between 10 to 24.

Other social media platforms that can be successfully used for marketing include:

  • YouTube
  • LinkedIn
  • Pinterest

When you choose which social media platform to focus on with marketing, you must choose a platform that is most relevant to your target audience.

Social Media Marketing Tips For Beginners In 2024

There are several social media marketing tips for beginners in 2024 that you must opt for if you want to boost your chances of brand development. Try out the best process that can make things easier for you. 

1. Know Your Audience & Pick Your Platforms

All the social media platforms are not equal in delivering your brand message to your target audience. For example, young professionals are more visible on Linkedin and all the creative minds can be present on Instagram. 

So, depending on your brand requirements you need to choose the social media platforms that suit your brand requirements. Thus, the selection of the right social media platform as per your target audience’s needs is very crucial here. 

2. Craft A Winning Strategy

You should set proper goals for your social media presence. This encompasses the fact that how you want to grow brand awareness, drive traffic to your website or you want to boost your sales. Knowing your goals will guide you in preparing a perfect content strategy. Thus it will help you to measure the success of your online campaign in a better manner. 

Once, you apply your social media marketing strategy, it is important to track it from time to time. The updates of your social media marketing campaigns that you generate from the metrics will help you to know how your strategy is performing. Thus you need to stay vigilant in this regard. 

Ultimately, once you know the consumer behavior from the metrics, preparing more accurate plans for your social media strategy will become easier for you. 

3. Quality Over Quantity

Prepare a high-quality, engaging post that can ensure quality over quantity. It is better to have a high-quality, engaging post than a bunch of mediocre ones. Thus, it will help you to create quality, visually appealing content, and you can write captions that are informative and spark conversations.   

Once you focus on quality over quantity, the chances of brand engagement through your content will increase drastically. Here, you just need to apply your presence of mind. When you apply the presence of mind, you will know what your target audience needs from you, and you just have to deliver that to them. 

4. Be Consistent With Your Brand Message

You need to be consistent with your brand message. Additionally you need to know how your brand message will perform as per your needs. Develop a regular posting schedule, or you can maintain a social media content calendar. This will help you to keep pushing regular, relevant, and engaging content from time to time. 

Let’s share a secret here if you push regular content through your social media post at the same time every day, then it will create a TOMA effect in the minds of your target audience. Here, you need to maintain a proper schedule every day to gain the maximum engagement for your social media posts. 

5. Build Maximum Engagement With Your Target Audience

Social media is a two-way traffic, and you need to engage in social media posts from time to time. When you reply to the comments of your audience regarding your posts on social media then it reflects the fact that you do care about the feedback of your target audience. 

Once you build the maximum engagement for your business through social media things are going to be easier for you. It can boost the chances of your brand engagement in the long run. Additionally, you must not miss out on chances that comes in your way through social media posts.

What is a Social Media Marketing Platform?

By knowing what is a social media marketing platform, you’ll be better equipped at making effective social posts. Managing social media marketing can be very difficult as it requires almost constant attention; luckily, this can be made much easier with the use of the right technology.

A social media marketing platform is designed to enable a business to more effectively manage its campaigns. It allows you to create, schedule, and monitor content and provides useful data analytics and other relevant information.

What are Social Media Advertisements?

As the name suggests, this is a type of advertising that is specific to social media. Each social media platform has its own rules and regulations when it comes to advertising.

In general, social media advertising is used to supplement a social media marketing campaign. The reason that it is so useful is that it enables brands to market to highly relevant target audiences and quickly expand their brand reach.

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