How Much Is My Business Worth?

Business Worth

If you are the owner of a small business and are thinking of selling it, you know how tricky it can be to determine the right valuation. To arrive at a correct figure, many factors need to be taken into account, such as cash flow, revenue, or future growth estimates.

Achim Neumann knows that depending on the industry your business is in or the level of risk, the final valuation of a business can vary significantly. To the point where similar businesses may not end up with the same valuation.

When you are serious about selling your business, you need to take a close look at some key issues. This way, when you come up with a figure that seems right, you will be able to stick to it during negotiations with potential buyers and feel confident that you can easily justify your price.

5 Tips For Evaluating Your Business Worth

How to know that your business is worth it? Most of the Business handlers are asking what is my business worth? And how to know the exact value of the business? This is a very tricky task, but before starting your business, you must know the steps for evolving the value of the business.

1. Start With An Independent Market Valuation

Market Valuation

If you want to come up with a justifiable sales price, getting an independent third party to carry out a market valuation is an excellent place to start. You can hire a firm that offers mergers & acquisition advisory, business brokerage, and professional financial services. 

This way, you can have the confidence to know that the number has been arrived at objectively. Is a business plan worth the time and effort? Yes, this is worth it. Only you have to know what are the market evaluation steps you need to follow. That means you have to know what are the steps you need to follow to reach your exact goals.

By hiring a firm that will conduct an independent market valuation for your business, whoever is interested in buying it will feel reassured that this was done by a professional and not by someone with ties to your business. This analysis will likely include different perspectives, which can be asset-based, income-based, and market-based.

2. Know How Much Your Business Earns

Besides the independent analysis, it is also important for you to know how much your business earns and how profitable your business is. Anyone interested in buying it will certainly want to know whether the business can make money and how much.

Look at your numbers but take into account if accounting practices such as amortization or depreciation are making you miss the true value of the business. Also, taxes can fluctuate greatly from year to year, depending on currently available tax breaks.

In order to develop an easy evaluation process of the business, you may use the EBIDTA method, which shows the earnings before applying the interest rates on debt, taxes, depreciation, or amortization.

3. Estimate Your Business’ Potential Growth

Market Valuation

If your business has been around for a while, you have a track record of how much it has grown year over year. It is common for businesses to grow over time, but the faster your business is growing, the higher its value will be. 

Analyze past trends, and you can make a forecast for reasonable and estimated rates for future earnings and growth. This can be a convincing figure for anyone looking to buy it. Is a business degree worth it? For analyzing the risk factors, do you need a business degree? Not actually. Your knowledge is enough to plan your business growth.

4. Evaluate Risks

Every industry faces different risks. While some can boast about having stable prospects and little or no competition, the vast majority have to deal with great challenges (which may be associated with a potential for immense growth). 

Using a discounted and overlooked cash flow method, you will take those risks into the accounts by discounting the future earnings in a specific percentage rate. If there is a great risk, the discount rate will likely be higher.

5. Be Smart With Your Business Valuation

Be Smart With Your Business Valuation

In the end, your business may be worth what you are willing to sell it for combined with what a potential buyer is willing to pay for it. The valuation tools mentioned above are a solid starting point when the negotiations start since they offer both parties important information. 

Should the buyer question what you are saying your business is worth, they will be unable to find flaws in the assumptions or logic of the valuation.

However, many small business owners feel they should also get something for the years of hard work and personal sacrifice that this business has represented for them. They know that it is through their own sweat equity that the business has grown to the level it has now, and when it comes to selling, they are probably not willing to sell if that sacrifice will not be taken into account.


For knowing your business worth, you have to know all of these steps first. Then your ideas will be getting more precise. Before you step into the water, you have to measure the depth of the water first. Only then you can successfully reach your target. So, what types of business strategies are you going to follow? Let us know through the comment sections.

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