Dynata Research is one of the most prominent collectors and providers of first-party survey data. Using survey data, Dynata aims to provide multiple solutions for various organizational efforts. This includes gathering insights, measuring and activating countermeasures, data leverage, and more.
If you wish to learn more about this company (probably because you received a survey call from them), read this post until the end. Here, you will learn valuable information which I won’t spoil!
What Is Dynata Research? – Company Overview
Dynata Research initially started out as a service provider for e-Rewards in 1999. However, in the last few decades, it has merged with multiple other companies and has been taken over by many. But it soon gained stability in 2018 after its final merger, where its true mission, goals, values, and services became set in stone.
The primary goal of Dynata is to help businesses understand their customer base in the best way possible. This is helpful because companies must create consumer personas to better market their products to the masses. For this, you need raw data about the behavior of customers.
This is where Dynata Research steps in to help you out. They conduct many surveys, which help firms gain knowledge about a particular region’s customer base. Based on these Dynata surveys and reports, companies can take specific actions regarding their marketing and PR efforts.
Dynata Research Services
The primary services provided by Dynata Research include:
1. Data & Insights
Data is one of the primary elements that are necessary for all businesses. Dynata realizes this and is therefore providing survey reports to their clients. Here, they deliver top-notch first-party data to give companies analytical insights regarding their customer base.
This data is presented with various software that helps businesses filter out the data they need and focus on the ones they wish to focus on. Dynata primarily provides these services to healthcare, investment, and consultancy firms.
2. Advertising
The first step to learning the customer better is gaining analytical insights about the customer base. So what use do these data have for the clients? Such data helps firms make the best decisions and strategies to create the perfect marketing campaign to increase sales.
Therefore, the next step is to use this analytical insight and create the perfect marketing plan. This is where Dynata further extends its support by helping businesses use their research data and consult them on creating a well-planned marketing strategy.
Here, Dynata will help your business with many tools, like tracking the progress of marketing efforts by ensuring your brand value remains the same. Additionally, more customer surveys will be done to see how well the marketing campaign is going and whether adjustments need to be made.
Why Is Dynata Research Calling Me?
Dynata Research calls have become commonplace, judging by the fact that they are USA’s most prominent customer survey firm. I am sure you have received calls from them multiple times.
They are calling you to gain insights from you regarding specific products and understand your overall buying preferences. If they know what you like to purchase and whether you have any particular brands that you are loyal to.
Since they call thousands of people in the same area, understanding their buying preferences will help their clients understand what the customers want. This allows them to create better products and services suited to our needs. Plus, it will enable Dynata to make the perfect marketing plan to attract customers.
Therefore, if you get a call from Dynata Research, they will only try to ask you various questions. They will never try to sell you products or services or ask you to sign up for any fishy program.
Do I Get Paid For Participating In Dynata Research Surveys?
No, you will not receive any benefits or rewards from Dynata Research if you participate in their surveys.
However, this depends on the client for whom they conduct the market research. This is because specific customer (participant) reviews on TrustPilot have revealed that they received gift cards from Dynata after participating in their surveys.
Since most survey participants didn’t receive such rewards, I guess there are two possibilities here.
- Depending on how much they get paid by their client or if the client has specifically asked them to provide gift cards to make research easier since the prospect of receiving rewards will draw in more participants.
- It’s possible they might hold unrevealed participant lotteries where only a few lucky participants might receive rewards.
Whatever the reason is, nobody knows it better than Dynata, and they have not revealed anything so far yet.
Are Calls From Dynata Research Scam?
Dynata Research is a well-established and reputed customer survey and marketing company. Therefore, their calls are not scams. Additionally, they will never force you to take part in their surveys. They will always call and tell you what the survey is about before asking you to participate.
However, there can be many scam calls where the scammer will pretend to be from Dynata Research. You can learn to identify scam calls from genuine ones by remembering these pointers:
- Dynata surveys will never ask for information regarding your personal information apart from your name, phone number, and email ID.
- The researchers or surveyors will never force you to take part in the survey. You can simply refuse to do so and hang up.
- They will not ask about anything related to your band accounts, like account numbers, card numbers, and PIN numbers.
- Dynata surveys are only meant for research. They will never try to sell you products or services directly.
- All Dynata surveys will be held free of cost. You will never be asked to pay to participate.
If you get a call from Dynata Research about a survey and they do or ask for something that does not fall in the criteria above, it can be a scam call. Hang up as soon as possible. Dyanata will never call you back instantly if you hang up.
If you get called back instantly, then it definitely is a scam, and you should report the number to the cops (after blocking it, obviously!).
How To Not Get Calls From Dynata Research?
Dynata Research understands people are busy, and it’s not always a good time to call. Therefore, if they call you, you can opt out of their survey calls entirely by requesting them.
If you wish to permanently opt out if “Dynata Research keeps calling me,” you only need to make a call and talk to their participant representatives. Depending on where you live, here is the number you need to call:
- North America: 1-833-757-1746
- Outside North America: 1-801-341-0764
Once you call and speak with their representatives, they will permanently remove your name from their caller list.
Frequently Asked Questions !! (FAQs):
Here are some questions people usually ask about Dynata research –
Ans: Dynata is a famous and age-old company. It has had a reputation for a decade long, and they have worked with multiple reputable organizations like Avatar, Acme Market, etc. However, it is possible for scammers to use the names of popular brands to reach out to hundreds of people.
Ans: If you are planning to work at Dynata as an interviewer, then you should know the average pay for Telephone interviewers. They pay approximately $10.17 per hour for this job role. This is a price 13% below the rate nationally paid. However, this payment information is an average of what we get from different sources.
Ans: People usually get calls from Dynata, who collects personal information. They collect information from participants who participate in their surveys. They also collect information when in connection with different recipients.
Conclusion
Dynata Research is a well-established survey research and marketing company. They provide services to businesses by calling people and requesting them to participate in their over-the-call services. However, there can be scam calls in their name, which you need to stay away from.
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